Shopify Wishlist Apps: Wishlist Hero vs. iWish: Wishlist

Table of Contents

  1. Introduction
  2. How Does Wishlist Hero Work?
  3. How Does iWish: Wishlist Work?
  4. How Much Does Wishlist Hero Cost?
  5. How Much Does iWish: Wishlist Cost?
  6. Cost Analysis: Wishlist Hero vs. iWish: Wishlist
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


A wishlist is more than a mere feature; it's a strategic tool that taps into customer desires and serves as a silent salesperson. By the end of 2022, over 30% of e-commerce sites had integrated wishlists to improve their customer engagement and sales targeting. Wishlist apps like Wishlist Hero and iWish: Wishlist advance this concept by offering tailored experiences for both store owners and their clients. These apps not only streamline the wishlist process but also open avenues for enhanced customer insight and targeted marketing, ultimately influencing the buying decision.

How Does Wishlist Hero Work?

Wishlist Hero stands out with a suite of wishlisting tools designed to fit different business frameworks. From guests creating wishlists without an account to seamless sharing through email and social media, Wishlist Hero covers a broad spectrum of functionalities. For startups or small businesses, the ease of setup and no-code installation pairs perfectly with their agile nature. Mid-sized businesses can capitalize on advanced features such as custom branding and social media integration. Larger enterprises benefit from robust integrations with marketing platforms and extended API support, powering sophisticated, data-driven marketing strategies. In practice, imagine a scenario where a customer receives an email reminder for a wishlisted item that's now back in stock. Such timely engagement can significantly boost conversion rates, testament to the impact of Wishlist Hero's features.

How Does iWish: Wishlist Work?

iWish: Wishlist offers a simplistic yet comprehensive approach to wishlist management. With a focus on unlimited wishlist additions and the flexibility of guest user support, iWish caters to businesses that advocate ease of use and straightforward functionality. This app fits all sizes of businesses by allowing a fixed, monthly cost that eliminates worries about scale. The ability to fully customize the wishlist page ensures branding continuity. For businesses seeking a hassle-free, reliable wishlist solution with predictable costs, iWish serves as an excellent choice. A practical example includes a shopper who switches between devices, reassured to find their wishlisted items saved and accessible, enhancing the path to purchase.

How Much Does Wishlist Hero Cost?

In the pursuit of expanding sales with wishlist functionalities, cost-effectiveness is key. Wishlist Hero provides four different pricing tiers: The Free plan, at no cost, includes basic wishlist functionalities suitable for startups testing the waters. The Silver plan costs $4/month, adding custom branding and email reminders, fitting for growing businesses looking to enhance customer touchpoints. The Gold Plus plan, at $17/month, caters to more established businesses offering up to 5,000 wishlist items and additional integration options. Finally, the Platinum plan is set at $29/month, extending the cap to 10,000 items and inviting large enterprises to contact for further scaling, with no additional hidden charges.

How Much Does iWish: Wishlist Cost?

iWish: Wishlist simplifies the decision-making process with a single pricing tier. For $2/month, users gain access to all available features, including unlimited wishlist items and an accessible interface. This approach suits businesses of all sizes that appreciate straightforward pricing and are looking for a comprehensive, unrestricted wishlist experience without the worry of scaling costs.

Cost Analysis: Wishlist Hero vs. iWish: Wishlist

When comparing the two, Wishlist Hero offers a tiered pricing model that allows businesses to scale as they grow, whereas iWish: Wishlist has positioned itself with a flat fee structure, appealing for those who appreciate predictability in expenses. Both offer free installation, but Wishlist Hero provides more options for scalability. For small businesses or those just starting, iWish's single low-cost plan may offer better immediate cost efficiency while Wishlist Hero's free tier allows for initial exploration without financial commitment.

User Reviews & Customer Support Insights

Is Wishlist Hero Good?

Wishlist Hero's 4.6-star rating across 468 reviews reflects a positive consensus. Users might value the app's diverse functionality and its tailored approach to different business sizes. The mention of fast and responsive customer care could be a contributing factor to the high rating and symbolizes a commitment to support which is crucial for any app implementation.

Is iWish: Wishlist Good?

Matching the 4.6-star rating, albeit with 217 reviews, iWish: Wishlist is also held in high regard. This rating suggests a satisfaction with its simplicity and effectiveness. The fewer reviews, when compared to Wishlist Hero, could indicate a more niche but equally satisfied user base.

User Preference: Wishlist Hero or iWish: Wishlist?

While both apps boast similar ratings, Wishlist Hero's larger volume of reviews may indicate a broader user base or longer market presence. The preference can boil down to whether users value a feature-rich, customizable experience with tiered pricing or a simpler, cost-effective solution.

Integration and Compatibility Comparison

Wishlist Hero Integrations:

Wishlist Hero offers integration with a variety of platforms like Klaviyo, Omnisend, and Mailchimp, making it well-suited for businesses leveraging comprehensive email marketing strategies.

iWish: Wishlist Integrations:

As the provided data does not mention specific integrations for iWish: Wishlist, it appears to be a self-contained app, which might be preferable for businesses looking for a straightforward wishlist feature without the need for complex integrations.


Both Wishlist Hero and iWish: Wishlist provide robust wishlist capabilities, but they cater to different merchant needs and preferences. Wishlist Hero excels in customization and scalability, while iWish wins with its simplicity and straightforward pricing. The user ratings for both apps are commendable, though Wishlist Hero's broader language support and integration options present a more versatile solution. Ultimately, the choice between the two will hinge on the specific requirements of a business, whether that's the depth of wishlist functionalities or a lean, efficient operation. Considering the insights gained, businesses must evaluate their wishlist strategies alongside their budget and technical capacity to make an informed decision.

Still Searching for the Right Fit?

When it comes to creating an outstanding online shopping experience on Shopify, wishlists are indispensable. They empower your customers to curate their desired items, signaling which products stir the most interest. If you've been exploring various wishlist apps for your Shopify store, it may be time to consider the Hulk Advanced Wishlist.

Introducing Hulk Advanced Wishlist

Designed meticulously by, the Hulk Advanced Wishlist app stands as a pivotal tool to enrich your customer's shopping journey. With impeccable attention to user needs and a seamless experience, it bolsters your store in more ways than one.

Key Features

  • WCAG-Compliant Wishlist Experience: Your customers deserve the best, and Hulk Advanced Wishlist delivers just that with a fully compliant, accessible experience.

  • Variant Support: Not only can your customers add products to their wishlists, but also specific variants of those products.

  • Guest Wishlist Feature: Even non-registered shoppers can compile their favorite items, drastically reducing the chances of cart abandonment.

  • Social Sharing Capability: Sharing wishlists on social media, through links, and via email turns satisfied shoppers into brand advocates.

  • Analytical Insights: Understand your customer's preferences better with deep analytical insights from the wishlist dashboard.

  • Shopify Flow & Zapier Integration: Create unique automated workflows to enhance customer engagement and retention.

Why Hulk Advanced Wishlist?

In the landscape of Shopify wishlist apps, compatibility and advanced features make all the difference. Not only does Hulk Advanced Wishlist integrate with Shopify Flow, Klaviyo, Google Analytics, and other essential services, but it also ensures your customers can navigate and save their favored products without any hassles. By choosing Hulk Advanced Wishlist, you are not just installing an app; you're elevating the entire shopping experience.

Pricing Structure

Affordability meets functionality with Hulk Advanced Wishlist. Starting from just $4.90/month after a 7-day free trial, you get access to an array of features that are designed to cater to your specific business needs. The transparent pricing tiers ensure there's a plan that fits the scale and budget of your Shopify store.

Merchant Feedback

The app boasts an impressive rating of 4.9 stars, indicating high merchant satisfaction. With 109 reviews, the voice of success resonates through the feedback of happy users who have experienced growth and improved customer interaction.

In Conclusion

Redefine wishlisting in your Shopify store with Hulk Advanced Wishlist. It's time to give your customers the wishlist experience they deserve while boosting your store's performance. If you're ready to witness a transformative change in how your customers engage with your products, take the next step.

Make your customer's wishes come true with Hulk Advanced Wishlist →

Transform browsing into sales, and interest into action. Unleash the power of a sophisticated wishlist on your Shopify store today.