Shopify Upselling and Cross-Selling Apps: Voyager Upsell & Cross‑Sell vs Gift Lab: Gift Wrap & Message

Table of Contents

  1. Introduction
  2. How Does Voyager Upsell & Cross‑Sell Work?
  3. How Does Gift Lab: Gift Wrap & Message Work?
  4. How Much Does Voyager Upsell & Cross‑Sell Cost?
  5. How much does Gift Lab: Gift Wrap & Message cost?
  6. Cost Analysis: Voyager Upsell & Cross‑Sell vs. Gift Lab: Gift Wrap & Message
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Statistics indicate that acquiring a new customer can cost five times more than retaining an existing one. Upselling and cross-selling tactics are pivotal in not only maximizing revenue from current customers but also in adding layers of satisfaction and value to their shopping experience. Upselling and cross-selling apps play a key role in enhancing online stores by recommending additional products that cater to customers’ needs, inevitably boosting average order values. Voyager Upsell & Cross‑Sell and Gift Lab: Gift Wrap & Message are two Shopify apps designed to leverage these tactics. Voyager concentrates on a targeted approach to upsell, considering the customer's current cart and device. Gift Lab, on the other hand, focuses on gifting as an upselling opportunity, providing a suite of options that can add sentimental value to purchases. Both apps aim to seamlessly integrate into Shopify platforms while having a significant impact on the customer shopping journey.

How Does Voyager Upsell & Cross‑Sell Work?

Developed by Skup, Voyager Upsell & Cross‑Sell focuses on producing an intuitive user experience that watches over customers' carts and the devices they use. Its features are focused on capturing opportunities to suggest relevant additional products, potentially increasing the merchant's earning from the existing traffic. As a strategic tool for businesses of all scales, the utility of Voyager is multifaceted. For startups, it's an accessible way to dip their toes into the art of upselling without overwhelming their customers. SMEs can take advantage of its precision targeting to carve a niche in their market. Voyager's no-fuss single-tier pricing model and effective tracking align perfectly with the more significant customer bases that larger enterprises cater to. The app thrives on simplicity, but the benefits are anything but basic. Enhanced user experience leads to better engagement, and the ease with which it presents upselling options can facilitate higher revenue and improve overall outcomes. One can imagine a scenario where a customer is considering a purchase of a fancy coffee maker, and Voyager smoothly suggests a matching grinder that completes the coffee aficionado's dream setup, augmenting both satisfaction and sales.

How Does Gift Lab: Gift Wrap & Message Work?

Gift Lab: Gift Wrap & Message by Skai Lama, delivers a gifting experience that encourages shoppers to go the extra mile for their recipients with optional embellishments such as gift wrapping, greeting cards, and video messages. Instantly, a simple gift becomes a comprehensive and memorable package. For the startup aiming to stand out, the Free Forever Plan allows them to offer a gift message, an immediate enhancement that doesn't cost a dime. Small to medium-sized enterprises may gravitate toward Essential or Plus Plans, which add an array of gifting options including video messages and multi-language support, truly globalizing the appeal. Large enterprises could leverage the Plus Plan's comprehensive features to curate an exceptional gifting experience with digital options that minimize the logistical overhead. The nuanced utility of Gift Lab lies in its capability to infuse emotion into the transaction. This ability to create a personal connection between the buyer, the gift, and the receiver drives engagement and customer loyalty. Visualize an elder customer ordering a birthday gift for a grandchild and adding a personalized greeting card and a heartfelt video message, all setting a transaction apart from the humdrum of an ordinary purchase.

How Much Does Voyager Upsell & Cross‑Sell Cost?

Given the emphasis on maximizing profitability in e-commerce, cost-effective solutions like Voyager offer a transparent pricing plan at $27 a month. It’s designed to cater to businesses seeking simplicity. Besides the advanced targeting features, there are no hidden costs or complicated tiers to navigate. This plan is especially suited for businesses at any stage looking for a straightforward upselling solution without the complication of multiple pricing levels.

How much does Gift Lab: Gift Wrap & Message cost?

The Gift Lab app champions affordability in upselling, beginning with the Free Forever Plan, inviting startups to incorporate a gifting feature at no cost. The Essential Plan at $4.99/month and the Plus Plan at $9.99/month offer progressively sophisticated features suited to scaling businesses and those operating at an international level. Each tier is curated keeping in mind the growing needs of a business and attempts to find a balance between functionality and cost.

Cost Analysis: Voyager Upsell & Cross‑Sell vs. Gift Lab: Gift Wrap & Message

Comparing Voyager's singular pricing with Gift Lab's tiered structure highlights different strategies. Voyager’s one-size-fits-all approach simplifies decision-making, while Gift Lab’s tiered system provides flexibility, suiting varied business scales and needs. Currently, no promotional offers are detailed for either app, but the transparency in Voyager’s pricing and the free accessible tier of Gift Lab cater to budget-conscious businesses looking to maximize their upselling strategy.

User Reviews & Customer Support Insights

Is Voyager Upsell & Cross‑Sell good?

Voyager holds a stellar 4.9-star rating from 504 reviews, indicating high user satisfaction. The app's success likely stems from its focused functionality which resonates well with users looking for targeted upselling. The emphasis on customer support, as suggested by the app's description, hints at a company that values customer success which can play a significant role in such a positive reception.

Is Gift Lab: Gift Wrap & Message good?

Boasting a perfect score of 5 stars from 100 reviews, Gift Lab appears highly regarded by its users. The concentration on a comprehensive gifting experience might explain this flawless rating. Moreover, the diverse pricing plans cater to various business requirements which could contribute to its top-tier rating.

User Preference: Voyager Upsell & Cross‑Sell or Gift Lab: Gift Wrap & Message?

Voyager's broader user base and near-perfect rating suggest a trusted and well-adopted solution, whereas Gift Lab's impeccable rating, despite fewer reviews, points to a highly satisfactory user experience. The preference seems to be influenced more by business needs—Voyager for those seeking a straightforward, robust upselling strategy, and Gift Lab for those valuing detailed gifting options.

Integration and Compatibility Comparison

Voyager Upsell & Cross‑Sell Integrations:

No specific integrations are mentioned for Voyager, but its singular focus on improving Shopify's upselling might ensure seamless compatibility with the platform, minimizing the need for additional integrations.

Gift Lab: Gift Wrap & Message Integrations:

Similarly, Gift Lab doesn't list any integrations. Its focus on enhancing the gifting process within Shopify implies an intrinsic level of compatibility that may negate the necessity for external integrations.


Both Voyager Upsell & Cross‑Sell and Gift Lab: Gift Wrap & Message bring unique strengths to the upselling and cross-selling table. Voyager's universal appeal with targeted upselling strategies contrasts with Gift Lab's nuanced approach to enhancing the gift-buying experience. User reviews lean towards a high level of satisfaction for both apps, with customer support cited as a significant factor. Although neither app lists specific third-party integrations, their specialized focus ensures seamless Shopify platform integration. While Voyager is a powerhouse for those requiring a focused, user-friendly upselling tool, Gift Lab excels in offering a customizable, emotion-enriched shopping experience. The decision will ultimately rest on the specific needs of the business and the value they wish to provide their customers.

Still Searching for the Right Fit?

Finding the perfect app to enhance your Shopify store's functionality can be a challenge, especially when it comes to upselling and cross-selling. You want an option that not only boosts revenue but elevates your customers' shopping experience. Allow us to introduce a contender that might just end your search: Frequently Bought Together, developed by Code Black Belt.

Key Features of Frequently Bought Together

Frequently Bought Together brings a host of powerful features to your storefront:

  • AI-driven recommendations: Offers personalized product suggestions, based on years of continuous algorithm training.
  • Customizable product bundles: Enables you to create your own bundles for every product to suit your business strategy.
  • Multiple discount types: Includes four types of bundle discounts to tempt customers and improve conversion rates.
  • Seamless theme integration: Adapts beautifully to your store's design, with customizable styles to match your brand.
  • High-performance handling: Efficiently deals with large volumes of products, orders, and high traffic without a hitch.

Why We Recommend Frequently Bought Together

In the landscape of upselling and cross-selling apps, Frequently Bought Together stands out for its sophisticated AI algorithm which has been trained and refined since its launch in March 2017. It’s not merely about increasing order values—it’s about understanding your customers and providing them with valuable recommendations that enhance their shopping experience. Moreover, the app's ability to smoothly integrate with various review platforms like Shopify POS, Yotpo,, and others, ensures that your recommendations are bolstered by social proof.

Pricing Structure

The value-packed pricing of Frequently Bought Together begins at $9.99/month, which includes a 30-day free trial. This transparent investment is a testament to the app's confidence in providing ROI through its advanced functionality.

Merchant Feedback

The app boasts a stellar rating of 4.9 out of 2327 reviews. It's clear that merchants aren't just satisfied—they're delighted with the results. From the ease of installation and customization to the exceptional customer support, Frequently Bought Together earns its high praise. The merchants emphasize the significant impact on sales, the professional aesthetic, and the smart bundling options that the app brings to their stores.

Experience the synergy of advanced machine learning and practical e-commerce tools. Let Frequently Bought Together propel your store towards more conversions and a better shopping journey for your customers. The right tools make all the difference—see the proof for yourself.

Explore Frequently Bought Together Now

Transform your store's potential into tangible success—effortlessly.