Shopify Upselling and Cross-selling Apps: Voyager Upsell & Cross‑Sell vs Easy Bundles | Bundle Builder

Table of Contents

  1. Introduction
  2. How Does Voyager Upsell & Cross‑Sell Work?
  3. How Does Easy Bundles | Bundle Builder Work?
  4. How Much Does Voyager Upsell & Cross‑Sell Cost?
  5. How much does Easy Bundles | Bundle Builder cost?
  6. Cost Analysis: Voyager Upsell & Cross‑Sell vs. Easy Bundles | Bundle Builder
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that upselling and cross-selling contribute to more than 30% of e-commerce revenue? In a landscape where the cost of acquiring new customers continually climbs, smart businesses leverage the power of upselling and cross-selling to boost their average order value (AOV) through existing traffic. Tools designed for these strategies not only enhance customer experience but also streamline the sales process, leading to a healthier bottom line. In this light, let's introduce two impactful Shopify apps: Voyager Upsell & Cross‑Sell and Easy Bundles | Bundle Builder. These tools stand out in their ability to seamlessly integrate with your Shopify store, offering a vast array of options, which can significantly uplift your sales metrics and enrich the shopping experience for your customers.

How Does Voyager Upsell & Cross‑Sell Work?

Voyager Upsell & Cross‑Sell, developed by Skup, takes a user-focused approach. It tracks every item a customer adds to their cart and the device they're on, to tailor upsell opportunities with precision. Some might ponder on why such specificity matters. Simply put, this personalization elevates the customer's journey, making each recommendation feel like a natural extension of their shopping experience. Targeting various business sizes, Voyager demonstrates its versatility. Start-ups can relish in the simple set-up and lean into increased revenue without inundating their audience with irrelevant options. Mid-sized businesses leverage the app's ability to manage a larger inventory diversity, while large enterprises appreciate the sophisticated alignment with extensive product ranges and high-traffic stores. Moreover, each feature within Voyager emboldens the upsell approach. You can anticipate users experiencing a user-friendly interface that doesn't disrupt the shopping process but rather complements it, bolstering engagement and ultimately, conversion rates. Imagine a customer contemplating a purchase of a coffee maker being seamlessly offered a matching set of premium coffee mugs at the checkout—a classic and effective upsell strategy executed flawlessly by this app.

How Does Easy Bundles | Bundle Builder Work?

Turning our attention to Easy Bundles | Bundle Builder, this app's credo is all about "bundling made simple." Created by Skai Lama, it affords customers the luxury to mix and match items, or to select pre-defined bundles. Subtly, yet significantly, it upsells by encouraging shoppers to add more to their cart to avail of a bundle discount. This app is particularly enticing for businesses that thrive on customer engagement and customization. Offering tiered discounts and gift options within bundles, this is a tool that retail startups may find invaluable for enticing new customers. Likewise, established stores on platforms like Shopify Plus reap the benefits from robust features like product-level personalization and support for international markets. Consider a scenario where holiday shoppers have the option to build their customized gift baskets. The simplicity in crafting a personalized bundle, coupled with the excitement of potential savings, can lead to a significant uptick in AOV. With Easy Bundle's intuitive interface and flexible functionalities, shoppers enjoy a satisfying experience that compels them to buy more.

How Much Does Voyager Upsell & Cross‑Sell Cost?

Cost-effectiveness is paramount in upselling and cross-selling solutions. Voyager Upsell & Cross‑Sell presents a single pricing plan at $27/month. For this flat rate, businesses gain access to all the app features. Convenient for new entrants and scalable for growth, it’s a clear expense without hidden charges that caters excellently to businesses seeking robust upsell functions without complexity.

How much does Easy Bundles | Bundle Builder cost?

Easy Bundles | Bundle Builder taps into the financial considerations of varying business structures with its tiered pricing model. The Development only plan is cost-free, targeted at stores in their nascent stage. At $19/month, the Starter Plan integrates tiered discount rules, offering up to three bundle flows—suitable for small to mid-sized businesses. The Plus Plan, at $99/month, introduces features like subscription bundles and supports international markets, catering to a more diversified or globally present business. Lastly, the Enterprise Plan at $199/month supports unlimited bundle flows and includes dedicated account management - tailored for business with high monthly sales looking for a comprehensive feature set.

Cost Analysis: Voyager Upsell & Cross‑Sell vs. Easy Bundles | Bundle Builder

When comparing costs, Voyager's singular tier offers straightforward value. In contrast, Easy Bundles' tier-based structure allows businesses to choose a plan that mirrors their scale and complexity. While promotional deals were not mentioned, it is customary for such apps to provide trial periods or incentives to new users.

User Reviews & Customer Support Insights

Is Voyager Upsell & Cross‑Sell good?

Voyager Upsell & Cross‑Sell's impressive 4.9-star rating from 504 reviews suggests a high level of user satisfaction. Customers likely laud the app for its user-centric design and efficiency in generating upsells. While support is a crucial factor in customer satisfaction, Voyager explicitly boasts about "Heroic Support" 7 days a week, implying a commitment to exceptional service.

Is Easy Bundles | Bundle Builder good?

Mirror the positive perception of Voyager, Easy Bundles also sports a 4.9-star rating, albeit from a smaller sample of 150 reviews. This consensus may stem from the app's flexibility in creating bundles and its impact on AOV. Similarly, the mention of custom greetings and gift options suggests an application well-received for its personalization capabilities.

User Preference: Voyager Upsell & Cross‑Sell or Easy Bundles | Bundle Builder?

The greater number of reviews for Voyager might hint at a broader user base or longer presence in the market. Factors such as ease of use, the range of options, and effectiveness in deploying upselling and cross-selling tactics are likely contributing to Voyager's popularity.

Integration and Compatibility Comparison

Voyager Upsell & Cross‑Sell Integrations:

While no specific integrations were listed for Voyager, the absence of this data doesn't necessarily detract from its utility. It would rely heavily on its core capabilities within the Shopify ecosystem to provide an enhanced selling experience.

Easy Bundles | Bundle Builder Integrations:

In the realm of integration, Easy Bundles | Bundle Builder stands out with compatibility with various apps such as Klaviyo and Rebuy, suggesting it can seamlessly fit into a wider tech stack, offering amplified benefits including advanced marketing tactics and comprehensive fulfillment solutions.


In sum, both Voyager Upsell & Cross‑Sell and Easy Bundles | Bundle Builder elevate the Shopify selling experience through nuanced upselling and cross-selling functionalities. User reviews lean positively towards both, although Voyager edges out with higher engagement. Voyager's strength lies in its simplicity and focus on upsell, while Easy Bundles prides itself on customization and flexible bundling, suitable for a variety of businesses. Take into account the nature and needs of your Shopify store when choosing between them, but rest assured, both apps are capable of boosting your AOV and enhancing your customers’ buying journey.

Still Searching for the Right Fit?

Finding the perfect app to enhance your Shopify store's functionality can be a challenge, especially when it comes to upselling and cross-selling. You want an option that not only boosts revenue but elevates your customers' shopping experience. Allow us to introduce a contender that might just end your search: Frequently Bought Together, developed by Code Black Belt.

Key Features of Frequently Bought Together

Frequently Bought Together brings a host of powerful features to your storefront:

  • AI-driven recommendations: Offers personalized product suggestions, based on years of continuous algorithm training.
  • Customizable product bundles: Enables you to create your own bundles for every product to suit your business strategy.
  • Multiple discount types: Includes four types of bundle discounts to tempt customers and improve conversion rates.
  • Seamless theme integration: Adapts beautifully to your store's design, with customizable styles to match your brand.
  • High-performance handling: Efficiently deals with large volumes of products, orders, and high traffic without a hitch.

Why We Recommend Frequently Bought Together

In the landscape of upselling and cross-selling apps, Frequently Bought Together stands out for its sophisticated AI algorithm which has been trained and refined since its launch in March 2017. It’s not merely about increasing order values—it’s about understanding your customers and providing them with valuable recommendations that enhance their shopping experience. Moreover, the app's ability to smoothly integrate with various review platforms like Shopify POS, Yotpo,, and others, ensures that your recommendations are bolstered by social proof.

Pricing Structure

The value-packed pricing of Frequently Bought Together begins at $9.99/month, which includes a 30-day free trial. This transparent investment is a testament to the app's confidence in providing ROI through its advanced functionality.

Merchant Feedback

The app boasts a stellar rating of 4.9 out of 2327 reviews. It's clear that merchants aren't just satisfied—they're delighted with the results. From the ease of installation and customization to the exceptional customer support, Frequently Bought Together earns its high praise. The merchants emphasize the significant impact on sales, the professional aesthetic, and the smart bundling options that the app brings to their stores.

Experience the synergy of advanced machine learning and practical e-commerce tools. Let Frequently Bought Together propel your store towards more conversions and a better shopping journey for your customers. The right tools make all the difference—see the proof for yourself.

Explore Frequently Bought Together Now

Transform your store's potential into tangible success—effortlessly.