Shopify Upselling and Cross-Selling Apps: Voyager Upsell & Cross‑Sell vs Cart X ‑ Post Purchase Upsell

Table of Contents

  1. Introduction
  2. How Does Voyager Upsell & Cross‑Sell Work?
  3. How Does Cart X ‑ Post Purchase Upsell Work?
  4. How Much Does Voyager Upsell & Cross‑Sell Cost?
  5. How much does Cart X ‑ Post Purchase Upsell cost?
  6. Cost Analysis: Voyager Upsell & Cross‑Sell vs. Cart X ‑ Post Purchase Upsell
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Statistics reveal that upselling and cross-selling can enhance a customer's basket size by an impressive 10-30% on average. These marketing strategies are not just about increasing profits; they're fundamental in enriching the customer's shopping experience, offering additional value through complementary products or upgrades. Shopify's diverse ecosystem of upselling and cross-selling apps has revolutionized the way store owners approach sales strategies. Two such apps that have made significant strides in this arena are Voyager Upsell & Cross‑Sell and Cart X ‑ Post Purchase Upsell. Both harness the power of smart technology to seamlessly integrate with Shopify, propelling e-commerce ventures forward by optimizing sales opportunities.

How Does Voyager Upsell & Cross‑Sell Work?

Voyager Upsell & Cross‑Sell is designed with a robust algorithm that tracks every item in a shopper's cart, enabling targeted product suggestions. The app upsells by presenting an easy-to-use interface, ensuring recommendations are both relevant and timely, potentially boosting average order values across diverse e-commerce platforms. For businesses of all sizes, this tailoring capability means that from a one-product start-up to a sprawling enterprise, all can leverage personalized upselling. Unique to Voyager, its device-responsive approach optimizes user experience, which could profoundly impact sales by catering to mobile and desktop shoppers alike. Imagine a scenario where a customer adds a smartphone to their cart, and Voyager instantly suggests a compatible case and screen protector – this is upselling made effortless and efficient.

How Does Cart X ‑ Post Purchase Upsell Work?

Cart X operates on the principles of simplicity and effectiveness, as it enables one-click upsells right after the purchase, alongside popup offers and a customizable thank you page. For brands focusing on customer re-engagement, Cart X’s post-purchase upsells are an arsenal for increasing repeat business. Its seamless interface, coupled with a diverse funnel editor, allows businesses from fledgling endeavors to expansive operations to craft bespoke upselling journeys. An upsell post-checkout could be a complementary product offer that captures the customer's immediate interest, thereby elevating the average order value without disrupting the shopping experience.

How Much Does Voyager Upsell & Cross‑Sell Cost?

In the quest for upselling success, cost remains a critical factor for businesses. Voyager Upsell & Cross‑Sell offers a straightforward plan at $27 per month. This includes all the main features with no hidden fees, suitable for businesses looking for a comprehensive upselling solution without complex pricing structures. There are no explicit limitations stated, designating this plan as a one-size-fits-all, particularly appealing for businesses poised for growth and scalability.

How much does Cart X ‑ Post Purchase Upsell cost?

Cart X presents a tiered pricing model starting with a ‘FREE FOREVER’ plan, which includes fundamental features such as popup upsells and a thank you page builder – an entry point for developing stores. For stores with up to 100 orders per month, the price is a manageable $9.99, while stores processing up to 200 orders can avail of enhanced features at $14.99 monthly. With explicit value propositions at each level, Cart X aligns itself with the growth trajectory of its users, allowing them to scale their upselling strategies incrementally.

Cost Analysis: Voyager Upsell & Cross‑Sell vs. Cart X ‑ Post Purchase Upsell

Comparing the two, Voyager’s single-tier pricing model simplifies decision-making but may pose a limitation for very small or budget-conscious businesses. On the other hand, Cart X tailors its pricing to align with business size, potentially offering a more accessible point of entry. Both provide commendable value, but for start-ups and smaller operations, Cart X's flexibility could provide a cost-efficient starting point with room to grow.

User Reviews & Customer Support Insights

Is Voyager Upsell & Cross‑Sell good?

With 504 reviews averaging a 4.9-star rating, Voyager Upsell & Cross‑Sell is a heavyweight contender. Users likely associate its high ratings with the app's ease of integration, robust customization options, and the substantial impact on sales. The description’s mention of "Heroic Support" implies a commitment to customer service that might significantly contribute to user satisfaction.

Is Cart X ‑ Post Purchase Upsell good?

Cart X, while newer to the market with 134 reviews, maintains an equivalent 4.9-star rating, indicating a strong start. The positive reception could stem from its user-friendly interface, diverse pricing options, and innovative post-purchase upsell features. The customer service, described as chat support within the descriptions of their plans, suggests direct and responsive assistance that could assure users.

User Preference: Voyager Upsell & Cross‑Sell or Cart X ‑ Post Purchase Upsell?

While both apps enjoy stellar ratings, Voyager Upsell & Cross‑Sell boasts a larger number of reviews, signifying a longer tenure and a potentially larger user base. Cart X's equal rating, however, indicates that it competes on quality and innovation. Users might prefer Voyager for its established reputation or Cart X for its flexibility and modern approach to post-purchase upselling.

Integration and Compatibility Comparison

Voyager Upsell & Cross‑Sell Integrations:

Voyager Upsell & Cross‑Sell prioritizes user experience with a device-responsive system which, while not listing specific integrations, suggests a strategic focus on maximizing upselling opportunities across all shopping channels.

Cart X ‑ Post Purchase Upsell Integrations:

While Cart X lists multiple integrations with platforms like Stripe and PayPal, enhancing the checkout process, its integrations are designed to streamline post-purchase upselling and cross-selling, demonstrating versatility and an emphasis on user-friendly transactions.


Selecting the right Shopify app for upselling and cross-selling boils down to specific needs and business models. Voyager Upsell & Cross‑Sell offers a universal pricing plan and an advanced upselling system adaptable to any device. Cart X ‑ Post Purchase Upsell caters to evolving businesses with tailored pricing, post-purchase engagement, and smart integration capabilities. Both apps are designed to elevate the customer experience, each with its distinct flair for engagement and sales conversion. For companies seeking an all-inclusive system with sturdy support, Voyager could be the flagship choice. Conversely, Cart X positions itself as the crafty pick for businesses valuing flexibility and modern post-sale interactions. Balancing cost, usability, and features, each app presents a robust solution, promising to enrich the delicate art of upselling and cross-selling in the bustling marketplace of Shopify.

Still Searching for the Right Fit?

Finding the perfect app to enhance your Shopify store's functionality can be a challenge, especially when it comes to upselling and cross-selling. You want an option that not only boosts revenue but elevates your customers' shopping experience. Allow us to introduce a contender that might just end your search: Frequently Bought Together, developed by Code Black Belt.

Key Features of Frequently Bought Together

Frequently Bought Together brings a host of powerful features to your storefront:

  • AI-driven recommendations: Offers personalized product suggestions, based on years of continuous algorithm training.
  • Customizable product bundles: Enables you to create your own bundles for every product to suit your business strategy.
  • Multiple discount types: Includes four types of bundle discounts to tempt customers and improve conversion rates.
  • Seamless theme integration: Adapts beautifully to your store's design, with customizable styles to match your brand.
  • High-performance handling: Efficiently deals with large volumes of products, orders, and high traffic without a hitch.

Why We Recommend Frequently Bought Together

In the landscape of upselling and cross-selling apps, Frequently Bought Together stands out for its sophisticated AI algorithm which has been trained and refined since its launch in March 2017. It’s not merely about increasing order values—it’s about understanding your customers and providing them with valuable recommendations that enhance their shopping experience. Moreover, the app's ability to smoothly integrate with various review platforms like Shopify POS, Yotpo,, and others, ensures that your recommendations are bolstered by social proof.

Pricing Structure

The value-packed pricing of Frequently Bought Together begins at $9.99/month, which includes a 30-day free trial. This transparent investment is a testament to the app's confidence in providing ROI through its advanced functionality.

Merchant Feedback

The app boasts a stellar rating of 4.9 out of 2327 reviews. It's clear that merchants aren't just satisfied—they're delighted with the results. From the ease of installation and customization to the exceptional customer support, Frequently Bought Together earns its high praise. The merchants emphasize the significant impact on sales, the professional aesthetic, and the smart bundling options that the app brings to their stores.

Experience the synergy of advanced machine learning and practical e-commerce tools. Let Frequently Bought Together propel your store towards more conversions and a better shopping journey for your customers. The right tools make all the difference—see the proof for yourself.

Explore Frequently Bought Together Now

Transform your store's potential into tangible success—effortlessly.