Shopify Upselling and Cross-Selling Apps: USO: Discounts & Promotions vs Essential Free Shipping Upsell

Table of Contents

  1. Introduction
  2. How Does USO: Discounts & Promotions Work?
  3. How Does Essential Free Shipping Upsell Work?
  4. How Much Does USO: Discounts & Promotions Cost?
  5. How Much Does Essential Free Shipping Upsell Cost?
  6. Cost Analysis: USO: Discounts & Promotions vs. Essential Free Shipping Upsell
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that upselling and cross-selling strategies can increase revenue by 10-30% on average? These strategies are not just about making a quick sale; they're instrumental in providing a tailored shopping experience. In the realm of eCommerce, apps that facilitate upselling and cross-selling are pivotal in enhancing customer interactions and boosting sales outcomes. Today, we’re looking at two apps that have marked their territory in this domain: USO: Discounts & Promotions and Essential Free Shipping Upsell. Both are tailored to enrich the Shopify ecosystem, offering diverse promotional techniques that could potentially elevate the average order value and transform a business's bottom line.

How Does USO: Discounts & Promotions Work?

USO: Discounts & Promotions by Orbit is a versatile app that caters to merchants seeking an extensive array of discounting tools. Centered around the idea of "nine offer types", this app allows businesses to employ promotions such as Buy One Get One (BOGO), bundles, and volume discounts. This customization empowers businesses, no matter their size, to tailor promotions to their unique inventory and customer base. For example, a startup could use post-purchase upsells to gently nudge a customer's purchase value, while a large enterprise might leverage volume discounts to clear inventory at scale. Its unique selling point lies in its ability to schedule sales and create custom badges to promote these deals – something that could catch a shopper's eye and potentially convert a browse into a sale. Imagine a scenario where a customer is purchasing a coffee maker, and USO prompts an upsell of coffee beans at a discount. This not only enhances the customer's experience by offering them a relevant product but also increases the store's average order value.

How Does Essential Free Shipping Upsell Work?

On the other hand, Essential Free Shipping Upsell by Essential Apps focuses on leveraging the allure of free shipping to encourage customers to add more items to their cart. By displaying a progress bar that informs customers how much they need to spend to achieve free shipping, this app cleverly nudges customers toward higher spending thresholds. The ability to customize this bar and add product upsells and cross-sells introduces flexibility that caters to businesses of all sizes. A small business can engage customers by offering a strategically placed upsell on the product page, while a larger retailer might analyze patterns of additional revenue generated via the app's analytics feature. Imagine a scenario where a shopper looking to buy a dress sees a progress bar stating they're $15 away from free shipping. Prompted by this, they might add matching accessories to their order, thus boosting the store's sales.

How Much Does USO: Discounts & Promotions Cost?

Savvy businesses understand the importance of a cost-effective approach to upselling and cross-selling. USO: Discounts & Promotions offers a free plan, providing a toe-dip into the app's capabilities with 10 orders with discount or upsell per month. For $9 a month, the Ultimate plan elevates a business's promotional game, unlocking all features with chat and email support – a bargain for startups to medium businesses aiming to expand their marketing strategies without breaking the bank. There are no explicit additional costs or limitations listed, making it a straightforward option for merchants looking to enhance their sales toolkit.

How Much Does Essential Free Shipping Upsell Cost?

Contrastingly, Essential Free Shipping Upsell structures its pricing to cater to an increasing scale of operation. The Free plan starts businesses off with ample booster views and unlimited top bar boosters, suitable for new entrants. Moving up, the Starter plan at $6.99/month introduces geolocation targeting and the Essential plan at $9.99/month offers broader booster views, including analytics. For expansive operational needs, the Professional plan at $29.99/month unlocks unlimited potential. Each tier ups the ante, catering to growing businesses and established players seeking to maximize every visit to their online store.

Cost Analysis: USO: Discounts & Promotions vs. Essential Free Shipping Upsell

Comparatively, both apps offer free entry points, but Essential Free Shipping Upsell offers more tiered pricing to align with a business's growth trajectory. Promotional deals and trials were not listed for these apps, but based on the variety of plans, Essential Free Shipping Upsell has a slight edge for businesses looking for scalability, while USO is more straightforward and accessible due to its single paid plan.

User Reviews & Customer Support Insights

Is USO: Discounts & Promotions good?

Flashing a respectable 4.6-star rating from 644 reviews, USO: Discounts & Promotions has evidently left a positive impression on its user base. There's a presumed appreciation for its diverse offer types and the simplicity of setting up sales, likely contributing to its high rating. The provided chat and email support could be a beacon for businesses that value accessible assistance, potentially influencing the positive feedback.

Is Essential Free Shipping Upsell good?

Essential Free Shipping Upsell boasts a higher rating at 4.9 stars from 350 reviews, suggesting it resonates well with its users. This could be attributed to the app's user-friendly interface and its novel approach to boosting average order value. Fewer reviews than USO might suggest it's newer to the scene but by no means less effective.

User Preference: USO: Discounts & Promotions or Essential Free Shipping Upsell?

While both apps receive praise, Essential Free Shipping Upsell's slightly higher rating, despite having fewer reviews, might indicate a particular fondness from those who've adopted it. It's important to consider that USO's longer presence in the market could influence its larger volume of feedback. The difference in ratings could stem from varying user needs; where one set of users values a vast array of discount types, another prioritizes straightforward tools to uplift average order values.

Integration and Compatibility Comparison

USO: Discounts & Promotions Integrations:

USO smoothly integrates with Shopify POS and Checkout, suggesting a seamless operation for merchants who make use of Shopify's infrastructure. However, the scope of integrations is somewhat limited, which might be an area for future expansion.

Essential Free Shipping Upsell Integrations:

Essential Free Shipping Upsell hasn't listed specific integration partners, which suggests it may rely on its standalone features to enhance Shopify's native capability. This might be an aspect for potential users to consider depending on their integration needs.


In a nutshell, USO: Discounts & Promotions is a robust contender for merchants seeking a diverse promotional toolkit, while Essential Free Shipping Upsell captivates with its innovative use of free shipping incentives. The reviews tilt favorably towards both, painting a picture of satisfied users who value the respective strengths of these apps. As for integration, USO's explicit compatibility with Shopify POS and Checkout may be a decisive factor for some, yet the actual day-to-day usability holds more weight for others. Considering the strengths and areas for improvement, businesses ought to decide based on their individual needs – whether it's the comprehensiveness of USO or the focus on average order value enhancement offered by Essential Free Shipping Upsell. Ultimately, USO: Discounts & Promotions prevails for merchants seeking a one-size-fits-all, feature-rich solution, while Essential Free Shipping Upsell shines for those looking to drive sales through strategic shipping incentives.

Still Searching for the Right Fit?

When you're in the trenches of the e-commerce world, perfecting the art of upselling and cross-selling can make a world of difference in your revenue streams. You might have tried numerous apps, yet the quest for the one that truly elevates your store continues. That's why we'd like to introduce you to 'Frequently Bought Together'—a Shopify app crafted by Code Black Belt with expertise in product bundling and upselling seamlessly.

Key Features of 'Frequently Bought Together'

'Frequently Bought Together' harnesses the power of AI to recommend products that align with customer preferences, encouraging them to add more items to their cart with just a single click. Here's what sets it apart:

  • AI-Driven Recommendations: An algorithm trained for years to suggest relevant products that complement what your customers are already interested in.
  • Manual Bundle Adjustments: Gives you control to custom-tailor product bundles for your audience.
  • Bundle Discounts: Four distinct types of bundle discounts to entice customers and boost sales.
  • Seamless Integration: Effortless adaptability to your shop's theme with customizable options for a cohesive look.
  • Scalability: Handles any volume of products, orders, or traffic with ease.
  • Comprehensive Analytics: Insightful data on how the bundles are impacting your bottom line.

Why We Recommend 'Frequently Bought Together'

We believe that success in the e-commerce space requires tools that not only provide exceptional functionality but also understand and adapt to the unique needs of your shop. 'Frequently Bought Together' stands out for its:

  • Refined AI that goes beyond basic upselling to deliver a personalized shopping experience.
  • Flexibility in customization, ensuring that every recommendation feels organic and well-suited to your storefront.
  • Proven track record of increasing conversion rates through smart bundling and incentive strategies.

Pricing Structure

Starting at $9.99 per month after a 30-day free trial, 'Frequently Bought Together' provides a cost-effective solution with premium features, helping you maximize your ROI without breaking the bank.

Merchant Feedback

A testament to its efficacy and customer satisfaction, the app maintains a stellar 4.9 rating with over 2327 reviews. Merchants praise the app for its:

  • Ability to enhance the professional aesthetics of their stores.
  • Quick implementation of bundles and discounts that drive sales upward efficiently.
  • Remarkable customer support that tackles issues with speed and precision.
  • Ergonomic design of widgets that integrate naturally into different themes.


Transform your store into a dynamic marketplace where products don't just sit on digital shelves but become part of a smart, enticing buying journey. Explore the potential that 'Frequently Bought Together' can unlock for your business. Are you ready to elevate your upselling strategy and watch your average order value soar?

Start your risk-free trial today!