Shopify Upselling and Cross-Selling Apps: Upsell & Cross Sell — Selleasy vs. Rebuy Personalization Engine

Table of Contents

  1. Introduction
  2. How Does Upsell & Cross Sell — Selleasy Work?
  3. How Does Rebuy Personalization Engine Work?
  4. How Much Does Upsell & Cross Sell — Selleasy Cost?
  5. How Much Does Rebuy Personalization Engine Cost?
  6. Cost Analysis: Upsell & Cross Sell — Selleasy vs. Rebuy Personalization Engine
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that increasing customer retention rates by just 5% can lead to an increase in profits by 25% to 95%? This is where upselling and cross-selling can play a pivotal role, not just in revenue generation but in customer retention as well. Apps built for these sales strategies have become vital tools for ecommerce businesses, especially for those striving to maximize the average order value (AOV). Today, we're taking a comparative dive into two notable Shopify apps designed for this purpose: Upsell & Cross Sell — Selleasy and Rebuy Personalization Engine. Each app boasts a host of features conducive to an enriched shopping experience tailored to customer needs, integration ease, and the potential to significantly impact sales outcomes.

How Does Upsell & Cross Sell — Selleasy Work?

Upsell & Cross Sell — Selleasy is a comprehensive solution tailored for Shopify stores looking to boost their AOV through tactical product recommendations. It offers customizable upsell and cross-sell features, providing recommendations manually or through algorithm-based suggestions. This robust app improves customer experience by embedding subtle, high-conversion upsell widgets throughout the customer journey. From prompting "frequently bought together" bundles to optimizing post-purchase offers, Selleasy caters to businesses of all sizes. Its multi-currency and multi-language support make it accessible globally. Moreover, with free setup assistance, businesses can ensure that the implementation complements their store's aesthetics.

How Does Rebuy Personalization Engine Work?

On the other side, Rebuy Personalization Engine harnesses the power of proprietary AI and machine learning to offer a data-driven, personalized shopping experience at all customer touchpoints. The app integrates seamlessly with various ecommerce tools, allowing merchants to expand their upsell and cross-sell tactics across the customer lifecycle. From AI-fueled recommendations in the smart cart to engaging post-purchase pages, Rebuy's end-to-end personalization features provide a platform for businesses to elevate the shopping experience. Its A/B/n testing capabilities ensure that businesses can refine marketing strategies to achieve better engagement and conversion rates.

How Much Does Upsell & Cross Sell — Selleasy Cost?

For merchants, the cost-efficiency of an app is as crucial as its functionality. Upsell & Cross Sell — Selleasy offers a free plan, TIER I, equipped with all the basic upsell and cross-sell features necessary for startups. Moving to the paid tiers, TIER II and TIER III, which cost $8.99/month and $16.99/month respectively, offer greater support and a free trial period, ideal for growing businesses and large enterprises.

How Much Does Rebuy Personalization Engine Cost?

In contrast, Rebuy Personalization Engine targets businesses with a higher budget, with plans starting at $99/month and going up to $749/month, designed to scale with a store's growth. The plans are based on the number of orders processed per month, making them ideal for stores with higher order volumes looking to maximize their additional revenue potential.

Cost Analysis: Upsell & Cross Sell — Selleasy vs. Rebuy Personalization Engine

When it comes to price, Upsell & Cross Sell — Selleasy offers undeniably more accessible options for new or smaller stores. On the other hand, Rebuy is geared towards larger ecommerce establishments, justifying its premium pricing with advanced personalization tools that promise significant revenue increases. Both apps provide trial periods, allowing businesses to test the operational benefits before committing.

User Reviews & Customer Support Insights

Is Upsell & Cross Sell — Selleasy Good?

With an outstanding 5-star rating from 1326 reviews, Selleasy's effectiveness and customer support seem to resonate well with its users. The reviews suggest appreciation for its embedded widgets and tailored recommendations, acknowledging its impact on upselling and cross-selling without disrupting the shopper's journey.

Is Rebuy Personalization Engine Good?

Rebuy, with a 4.9-star rating from 576 reviews, also stands as a market leader. Customers highlight the sophisticated AI and machine learning capabilities, combined with the ease of setting personalized shopping experiences, as key to the app's success.

User Preference: Upsell & Cross Sell — Selleasy or Rebuy Personalization Engine?

While both apps are highly rated, Selleasy's larger number of reviews may indicate a broader user base and wider acceptance. This difference could stem from Selleasy’s affordability and its alignment with varying business sizes, compared to Rebuy’s focus on medium to larger-sized businesses.

Integration and Compatibility Comparison

Upsell & Cross Sell — Selleasy Integrations:

Selleasy offers seamless integration with several essential Shopify services, such as Checkout and Geolocation, promising a hassle-free experience for merchants aiming to create a cohesive sales ecosystem.

Rebuy Personalization Engine Integrations:

Rebuy stands out with its depth of integration with influential marketing and logistical platforms like Klaviyo, Recharge, and attendant services, positioning it as a powerhouse for businesses leveraging a vast array of ecommerce tools.


Both Upsell & Cross Sell — Selleasy and Rebuy Personalization Engine emerge as decisive tools in a merchandiser's arsenal to augment their sales strategy. With their unique strengths, Selleasy appeals more to startups and small businesses due to its affordability and ease of use. In contrast, Rebuy caters to enterprises desiring comprehensive personalization engines powered by AI. Your choice between the two will hinge on your business size, budget, and the complexity of personalization you wish to imbue your customer journey with. With either, you stand to transform the checkout experience into a revenue-boosting moment of customer delight.

Still searching for the right fit?

When it comes to maximizing your Shopify store's revenue, selecting the right tools for upselling and cross-selling can make all the difference.

Introducing Frequently Bought Together

Developed by Code Black Belt, this robust app excels in creating product bundles and suggesting personalized recommendations, simulating the successful Amazon strategy right on your Shopify store. Since its launch on March 15, 2017, it has been helping stores like yours leverage the power of AI-driven recommendations to increase the average order value effectively.

Key Features

  • Smart AI Algorithm: Years of refinement have made its recommendations incredibly accurate and tailored to drive up conversion rates.
  • Customizable Bundles: You are in full control to adjust product recommendations and craft impeccable bundles.
  • Flexible Discounts: Apply four different types of discounts to incentivize bundle purchases.
  • Compatible Styling: The app’s widget harmonizes beautifully with your existing theme, also allowing for custom style tweaks.
  • Scalable Performance: Rest assured it can handle any number of products, orders, or traffic with utmost smoothness.

Why We Recommend This App

Frequently Bought Together is your go-to app because it not only understands customer behavior but also adapts to it, giving your customers exactly what they want with just a single click. We're confident in its ability to enhance the shopping experience, hence boosting your sales. It's not just about making a sale; it’s about creating a shopping experience that feels natural and inviting.

Pricing Structure

Starting at $9.99/month after a 30-day free trial, you get access to all the premium features of the app without breaking the bank. Given the wealth of functions and the potential for a significant return on investment, Frequently Bought Together is competitively priced.

Merchant Feedback

With an impressive rating of 4.9 out of 5 stars from 2327 reviews, it’s clear that merchants are benefiting greatly from Frequently Bought Together. They commend its seamless integration, the boost in conversion rates through discounts and bundles, and the exceptional customer service. The tool is not only easy to install and customize but also quick to increase sales and enhance the professional appeal of your online store.

Convert browsers into buyers and elevate the shopping experience on your Shopify store with Frequently Bought Together. It’s time to let the results speak for themselves.

Enhance Your Store Now