Shopify Upselling and Cross-selling Apps: Upsell & Cross Sell — Selleasy vs Propel Upsell & Cross‑sell

Table of Contents

  1. Introduction
  2. How Does Upsell & Cross Sell — Selleasy Work?
  3. How Does Propel Upsell & Cross‑sell Work?
  4. How Much Does Upsell & Cross Sell — Selleasy Cost?
  5. How much does Propel Upsell & Cross‑sell cost?
  6. Cost Analysis: Upsell & Cross Sell — Selleasy vs. Propel Upsell & Cross‑sell
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that increasing customer retention by just 5% through customer loyalty programs can increase revenue by 25% to 95%? Upselling and cross-selling apps are instrumental tools for e-commerce businesses aiming to boost average order value and enhance customer experience. They tap into the potential of existing customers by suggesting additional purchases that either complement or upgrade the chosen products. Today, we introduce two significant players in this arena: "Upsell & Cross Sell — Selleasy" and "Propel Upsell & Cross‑sell". Both apps are designed to integrate seamlessly into online stores, offering a suite of smart and intuitive features aimed at elevating the shopping experience and ultimately, the merchant's bottom line.

How Does Upsell & Cross Sell — Selleasy Work?

"Selleasy" approaches up-selling and cross-selling with an emphasis on user experience. The app encourages customers to increase their spending by bundling related products and addons, thereby enhancing their overall shopping journey. Key features include one-click upsell and cross-sell offers, both pre and post-purchase, bundles of frequently bought together items, and various embedded widgets that cater to styling customization to match a store's aesthetic. These facilities serve as powerful tools for businesses of all sizes wishing to bolster their sales through tailored recommendations. For instance, a small business could significantly enhance its basket size through automatic product recommendations, while a larger enterprise might benefit from the app's ability to support multi-language and multi-currency setups. Through use cases such as a customer being prompted to add a compatible accessory to their tech gadget purchase at checkout, Selleasy demonstrates its potent impact on sales figures.

How Does Propel Upsell & Cross‑sell Work?

Propel's upsell and cross-sell solution stands out with its simplicity and efficiency. The application presents curated offers to shoppers upon adding items to their cart or during checkout, deploying strategies such as BOGO, percentage discounts, and more. It boasts compatibility with most themes, allowing for hassle-free installation and an array of customization options to unify the offers with the store's branding. Regardless of the business's scope—from fledgling startups to expansive, established enterprises—Propel's app adapts, providing a boost in order values through targeted and well-timed promotion strategies. An example scenario could be a fashion retailer suggesting a discounted tie with every shirt purchase, a move likely to appeal to budget-conscious shoppers while increasing sales volumes.

How Much Does Upsell & Cross Sell — Selleasy Cost?

Cost efficiency in upselling and cross-selling is crucial for maintaining healthy profit margins while offering additional value to customers. "Selleasy" offers a free Tier I plan, which includes all essential upsell and cross-sell features, styling options, and support channels. The subsequent plans, Tier II at $8.99/month and Tier III at $16.99/month, expand on these offerings with a 30-day free trial, catering to businesses looking for more advanced capabilities without incurring upfront costs. There are no additional fees, providing transparency for budget planning.

How much does Propel Upsell & Cross‑sell cost?

Conversely, Propel avails a completely free basic plan for setting up one offer. As businesses require more complexity, the Starter plan at $3.95/month, Basic at $4.95/month, and Premium at $7.95/month progressively unlock more features including multiple offers, checkout offers, and exclusive support. These varying tiers afford flexibility and scalability, especially for small to medium-sized businesses keen on a gradual investment.

Cost Analysis: Upsell & Cross Sell — Selleasy vs. Propel Upsell & Cross‑sell

The two apps present varied approaches to pricing, each with its merits. While "Selleasy" offers a greater number of features at no cost, Propel allows businesses to start small. Both provide trial periods for their premium services, minimizing risk. Upon closer inspection, "Selleasy" may seem to offer a better deal for enterprises needing extensive support and feature sets. For leaner operations that require simplicity and minimal commitment, Propel's offerings may prove more appealing.

User Reviews & Customer Support Insights

Is Upsell & Cross Sell — Selleasy good?

With its perfect 5-star rating across 1326 reviews, "Selleasy" is well-received by its user base. The repeated commendations for its diverse upselling features and seamless integration capabilities suggest high satisfaction levels. Combined with the praise for its robust support system, these reviews underscore the app's commitment to delivering quality and performance.

Is Propel Upsell & Cross‑sell good?

"Propel Upsell & Cross-sell" accumulates an impressive 4.8-star rating from 257 reviews, indicating a strong user endorsement. Testimonials often remark on the app's ease of use and effectiveness, highlighting its role in boosting average order values for various brands. The positive feedback solidifies Propel's stature as a reliable tool for merchants.

User Preference: Upsell & Cross Sell — Selleasy or Propel Upsell & Cross‑sell?

While both apps garner high ratings, "Selleasy" leads in terms of the sheer volume of user feedback, possibly suggesting a broader user base or stronger customer loyalty. This could reflect Selleasy's extensive range of functions and its efficacy in various retail scenarios. Propel, however, maintains close competition, demonstrating its mettle especially among those who favor simplicity and straightforward offers.

Integration and Compatibility Comparison

Upsell & Cross Sell — Selleasy Integrations:

"Selleasy" boasts key integrations with platforms such as Checkout, LogBase Store Pickup, and several others, facilitating a cohesive and enhanced user experience. These partnerships, coupled with its multi-language and currency capabilities, make it an adaptable choice for a wide market.

Propel Upsell & Cross‑sell Integrations:

While Propel's integration specifics are not listed, its noted compatibility with most Shopify themes suggests a versatile app with minimal setup required, suitable for businesses seeking a fuss-free solution.


Both "Upsell & Cross Sell — Selleasy" and "Propel Upsell & Cross‑sell" offer valuable features that can bolster sales and improve customer experience. Their respective strengths are amplified by positive user feedback and their varied approaches to integration and compatibility. In conclusion, while "Selleasy" stands out for its feature depth and user satisfaction, "Propel" is notable for its ease of adoption and flexibility. The appropriate app for a business will depend on specific needs, scale, and the preferred balance between complexity and convenience.

Still searching for the right fit?

When it comes to maximizing your Shopify store's revenue, selecting the right tools for upselling and cross-selling can make all the difference.

Introducing Frequently Bought Together

Developed by Code Black Belt, this robust app excels in creating product bundles and suggesting personalized recommendations, simulating the successful Amazon strategy right on your Shopify store. Since its launch on March 15, 2017, it has been helping stores like yours leverage the power of AI-driven recommendations to increase the average order value effectively.

Key Features

  • Smart AI Algorithm: Years of refinement have made its recommendations incredibly accurate and tailored to drive up conversion rates.
  • Customizable Bundles: You are in full control to adjust product recommendations and craft impeccable bundles.
  • Flexible Discounts: Apply four different types of discounts to incentivize bundle purchases.
  • Compatible Styling: The app’s widget harmonizes beautifully with your existing theme, also allowing for custom style tweaks.
  • Scalable Performance: Rest assured it can handle any number of products, orders, or traffic with utmost smoothness.

Why We Recommend This App

Frequently Bought Together is your go-to app because it not only understands customer behavior but also adapts to it, giving your customers exactly what they want with just a single click. We're confident in its ability to enhance the shopping experience, hence boosting your sales. It's not just about making a sale; it’s about creating a shopping experience that feels natural and inviting.

Pricing Structure

Starting at $9.99/month after a 30-day free trial, you get access to all the premium features of the app without breaking the bank. Given the wealth of functions and the potential for a significant return on investment, Frequently Bought Together is competitively priced.

Merchant Feedback

With an impressive rating of 4.9 out of 5 stars from 2327 reviews, it’s clear that merchants are benefiting greatly from Frequently Bought Together. They commend its seamless integration, the boost in conversion rates through discounts and bundles, and the exceptional customer service. The tool is not only easy to install and customize but also quick to increase sales and enhance the professional appeal of your online store.

Convert browsers into buyers and elevate the shopping experience on your Shopify store with Frequently Bought Together. It’s time to let the results speak for themselves.

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