Shopify Upselling and Cross-Selling Apps: Upsell & Cross Sell — Selleasy vs Nova: Frequently Bought Hero

Table of Contents

  1. Introduction
  2. How Does Upsell & Cross Sell — Selleasy Work?
  3. How Does Nova: Frequently Bought Hero Work?
  4. How Much Does Upsell & Cross Sell — Selleasy Cost?
  5. How Much Does Nova: Frequently Bought Hero Cost?
  6. Cost Analysis: Upsell & Cross Sell — Selleasy vs. Nova: Frequently Bought Hero
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that increasing customer retention rates by just 5% can increase profits by 25% to 95%? In the dynamic realm of online commerce, upselling and cross-selling strategies are paramount for capitalizing on this potential profit boost. Shopify apps designed for upselling and cross-selling provide merchants with powerful tools that not only enhance the customer experience but also significantly improve the store's average order value (AOV). In light of these opportunities, we introduce two prominent players in this domain: Upsell & Cross Sell — Selleasy and Nova: Frequently Bought Hero. Both platforms come equipped to empower Shopify store owners with comprehensive and integrated upselling and cross-selling capabilities, aiming to transform average transactions into distinguished sales experiences.

How Does Upsell & Cross Sell — Selleasy Work?

Imagine effortlessly increasing your online store's revenue by showcasing intelligent product bundles and recommendations to your customers. That's where Upsell & Cross Sell — Selleasy steps in. This app enables online retailers to create compelling upsell and cross-sell offers with a high conversion rate. From pre-purchase to post-purchase suggestions, Selleasy ensures that customers encounter relevant deals that entice them to add more to their carts. The offers can be tailor-made or automated, fitting diverse business requirements. The app also presents itself as a style chameleon, adapting to your store's look and feel while providing responsive widgets that are sleek and unintrusive. These features are indispensable for entrepreneurs eager to finesse the art of deal-making across the spectrum—from startups to multi-national corporations. Utilizing these tools, a small business, for example, could seamlessly introduce related product offers, while a larger enterprise might leverage advanced customizations to run sophisticated, targeted campaigns.

How Does Nova: Frequently Bought Hero Work?

Nova: Frequently Bought Hero takes an intelligent approach, focusing on behavior-based product recommendations to maximize upsells. By analyzing customer purchase history, the application generates a custom widget that showcases items likely to catch the shopper's eye. It's impressively customizable, ensuring that the upsell feels native to your store's branding and not an add-on afterthought. The result is a potential increase in sales with minimal effort. Although less feature-rich compared to Selleasy, Nova lays claim to simplicity and effectiveness—qualities that endear it to store owners who prefer a straightforward and hassle-free setup.

How Much Does Upsell & Cross Sell — Selleasy Cost?

Cost matters, and Upsell & Cross Sell — Selleasy offers a flexible pricing model suitable for various stages of business growth. Starting with a free TIER I plan that includes all essential features, it's perfect for startups testing the waters of upselling and cross-selling without any initial investment. For growing businesses, the TIER II and TIER III plans, priced at $8.99 and $16.99 per month respectively, offer a richer set of features including advanced styling options and dedicated support channels, with a 30-day trial to get you started. There are no hidden fees, making budgeting straightforward and predictable.

How Much Does Nova: Frequently Bought Hero Cost?

In contrast to Selleasy, Nova: Frequently Bought Hero opts for a one-size-fits-all strategy, not divulging specific pricing tiers. This model could be seen as a double-edged sword; on the one hand, it simplifies decision-making for the merchant, but on the other, it may not accommodate the nuanced needs that vary across businesses. While Nova does not disclose pricing upfront, one would expect a competitive pricing strategy to attract users to its platform.

Cost Analysis: Upsell & Cross Sell — Selleasy vs. Nova: Frequently Bought Hero

When it comes to pricing, Upsell & Cross Sell — Selleasy presents a clear advantage with its tiered pricing structure, catering to businesses of different sizes and needs. With a free entry-level plan, it's an attractive option for those cautious about upfront investments. On the other hand, lacking explicit pricing details, Nova: Frequently Bought Hero may present a hurdle for potential users who value transparency in cost before commitment. However, it may also signal a custom pricing approach, which could be beneficial for stores with specific needs.

User Reviews & Customer Support Insights

Is Upsell & Cross Sell — Selleasy Good?

A resounding endorsement from users manifests in the app's perfect 5-star rating from 1326 reviews on Shopify. Such acclaim likely reflects the app's comprehensive features, user-friendly design, and the positive impact on sales. The developers' commitment to customer support via Zoom, chat, and email may also contribute to user satisfaction, as timely assistance can drastically improve the experience of integrating and leveraging new software.

Is Nova: Frequently Bought Hero Good?

Much like its competitor, Nova: Frequently Bought Hero sits proudly with a 4.9-star rating from 359 reviews, signaling a strong user base content with its performance. While it may lack the extensive suite of features that Selleasy boasts, user reviews intimate that its focused approach does not diminish its effectiveness in boosting sales.

User Preference: Upsell & Cross Sell — Selleasy or Nova: Frequently Bought Hero?

User preference seems to tip towards Selleasy with its greater number of reviews and flawless rating, pointing to a robust and reliable app. However, Nova's slightly lower rating does not diminish its valor; it merely suggests subtle distinctions in user experiences and preferences. The choice might boil down to a trade-off between the depth of features and simplicity of use.

Integration and Compatibility Comparison

Upsell & Cross Sell — Selleasy Integrations:

Upsell & Cross Sell — Selleasy works in tandem with Checkout, LogBase Store Pickup, Conversion Bear, Geolocation, and AppHQ Slide Cart, among others. This suite of integrations transforms Shopify stores into robust sales machines, enriching the customer journey with seamless functionality and personalized touchpoints.

Nova: Frequently Bought Hero Integrations:

While Nova: Frequently Bought Hero does not list specific integrations, its streamlined design suggests that its strengths lie within its core offering rather than in an extended ecosystem of complementary apps.


Navigating the world of upselling and cross-selling on Shopify can be an endeavor filled with choices. On one hand, we have Upsell & Cross Sell — Selleasy, a feature-rich tool indulging stores of all sizes with a plethora of options for fine-tuning their sales strategies. On the other, Nova: Frequently Bought Hero appeals with its smart, straightforward upselling system that zeroes in on leveraging customer behavior. User feedback underscores the effectiveness of both—but with greater review numbers and perfect stars, Selleasy might just be leading the race. Strengths & Weaknesses: Selleasy's strengths lie in its versatile feature set and comprehensive customer support. Its main weakness, if any, might stem from potentially overwhelming new users with its myriad of options. Nova, contrastingly, is strong in its simplicity and ease of use yet might be perceived as lacking in advanced customization features. Recommendations: For businesses in search of a detailed and customizable solution, Upsell & Cross Sell — Selleasy is a match made in heaven. Those looking for a simple, efficient system to implement smart upselling quickly might find Nova: Frequently Bought Hero to be the preferable option. Ultimately, the best choice hinges on your prioritization of features, support, and ease of use, as both apps offer sound solutions to elevate the craft of upselling and cross-selling on Shopify.

Still searching for the right fit?

When it comes to maximizing your Shopify store's revenue, selecting the right tools for upselling and cross-selling can make all the difference.

Introducing Frequently Bought Together

Developed by Code Black Belt, this robust app excels in creating product bundles and suggesting personalized recommendations, simulating the successful Amazon strategy right on your Shopify store. Since its launch on March 15, 2017, it has been helping stores like yours leverage the power of AI-driven recommendations to increase the average order value effectively.

Key Features

  • Smart AI Algorithm: Years of refinement have made its recommendations incredibly accurate and tailored to drive up conversion rates.
  • Customizable Bundles: You are in full control to adjust product recommendations and craft impeccable bundles.
  • Flexible Discounts: Apply four different types of discounts to incentivize bundle purchases.
  • Compatible Styling: The app’s widget harmonizes beautifully with your existing theme, also allowing for custom style tweaks.
  • Scalable Performance: Rest assured it can handle any number of products, orders, or traffic with utmost smoothness.

Why We Recommend This App

Frequently Bought Together is your go-to app because it not only understands customer behavior but also adapts to it, giving your customers exactly what they want with just a single click. We're confident in its ability to enhance the shopping experience, hence boosting your sales. It's not just about making a sale; it’s about creating a shopping experience that feels natural and inviting.

Pricing Structure

Starting at $9.99/month after a 30-day free trial, you get access to all the premium features of the app without breaking the bank. Given the wealth of functions and the potential for a significant return on investment, Frequently Bought Together is competitively priced.

Merchant Feedback

With an impressive rating of 4.9 out of 5 stars from 2327 reviews, it’s clear that merchants are benefiting greatly from Frequently Bought Together. They commend its seamless integration, the boost in conversion rates through discounts and bundles, and the exceptional customer service. The tool is not only easy to install and customize but also quick to increase sales and enhance the professional appeal of your online store.

Convert browsers into buyers and elevate the shopping experience on your Shopify store with Frequently Bought Together. It’s time to let the results speak for themselves.

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