Shopify Upselling and Cross-selling Apps: Upsell & Cross Sell — Selleasy vs Assortion: Upsell & Bundles

Table of Contents

  1. Introduction
  2. How Does Upsell & Cross Sell — Selleasy Work?
  3. How Does Assortion: Upsell & Bundles Work?
  4. How Much Does Upsell & Cross Sell — Selleasy Cost?
  5. How much does Assortion: Upsell & Bundles cost?
  6. Cost Analysis: Upsell & Cross Sell — Selleasy vs. Assortion: Upsell & Bundles
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that upselling and cross-selling techniques can improve customer retention rates by 5% and increase profits from 25% to 95%? These sales strategies are instrumental in amplifying the average order value (AOV) for countless businesses. In the dynamic arena of online retail, upselling and cross-selling apps play a pivotal role in enhancing customer experiences and substantially boosting revenue. Two such powerful tools on Shopify are 'Upsell & Cross Sell — Selleasy' and 'Assortion: Upsell & Bundles'. Each comes packed with an array of features designed to seamlessly integrate with your store and significantly impact your sales outcomes.

How Does Upsell & Cross Sell — Selleasy Work?

Overview: Upsell & Cross Sell — Selleasy by Logbase is a comprehensively equipped app tailor-made for store owners looking to enhance their AOV through effective upselling and cross-selling techniques. It represents itself as a one-click solution for displaying high-conversion pre-purchase and post-purchase offers. Main Features: This app facilitates the creation of bundle offers, automated product recommendations, and stylish widgets that sync with your store's theme. It caters to businesses of all sizes—from startups seeking to gain momentum to large enterprises aiming at maintaining competitive edge—with its variety of unobtrusive embedded widgets. Unique in its functionality, Selleasy supports multi-language and multi-currency setups, ensuring a global reach for your campaigns. Dependencies and scenarios: The app maximizes upsell opportunities with Amazon-style "frequently bought together" suggestions and post-purchase one-click upsell pages. Imagine a scenario where a customer purchases a camera from your store. With Selleasy, you can effortlessly suggest a compatible tripod, thereby enhancing their purchase experience and increasing your sales, simultaneously.

How Does Assortion: Upsell & Bundles Work?

By contrast, Assortion: Upsell & Bundles is a cohesive solution aiming to centralize various upsell and cross-sell strategies into one intuitive interface. It avoids the fragmentation of using multiple apps by offering a unified UI with consistent design across all widgets. Main Features: Assortion excels at offering volume discounts, popup upsells, and the creation of attractive bundles that encourage customers to purchase complementary products. This tool shines when it comes to simplicity and ease of use, without compromising the depth of its capabilities. It seamlessly fits into the operations of small to large businesses, enhancing their sales funnels with minimal effort. Dependencies and scenarios: For example, if a customer adds a coffee mug to their cart, Assortion can prompt a popup suggesting a discounted coffee sampler pack as an add-on. Such well-timed suggestions can lead to spontaneous additional sales.

How Much Does Upsell & Cross Sell — Selleasy Cost?

Cost is a significant factor when selecting the right app for boosting sales through upselling and cross-selling methods. Upsell & Cross Sell — Selleasy offers a tiered pricing structure: Tier I (Free to Install): This plan includes all essential features for upsell and cross-sell efforts, styling customization, and basic support without any upfront costs—ideal for startups and small businesses testing the waters with upselling strategies. Tier II ($8.99/month): With additional support and a 30-day free trial, this tier is perfect for growing businesses needing a robust upselling tool without substantial investment. Tier III ($16.99/month): Comprehensive support and full feature access make this plan best for established businesses looking to maximize their conversion strategies aggressively.

How much does Assortion: Upsell & Bundles cost?

Assortion: Upsell & Bundles also offers a tiered approach to pricing with each tier catering to different business needs: Basic ($14.99/month): Includes volume discount, frequently bought together recommendations, and addon suggestions, catering to small but growing businesses focused on elevating their sales tactics. Pro ($29.99/month): Building upon the Basic tier, it includes popup upselling—suitable for medium-sized businesses ready to explore more aggressive sales techniques. Growth ($49.99/month): This tier adds an upsell cart drawer, aligning with the needs of larger businesses that require an extensive suite of upselling and cross-selling tools.

Cost Analysis: Upsell & Cross Sell — Selleasy vs. Assortion: Upsell & Bundles

When comparing the two, Upsell & Cross Sell — Selleasy is more accessible due to its free entry point and lower-priced tiers. However, Assortion: Upsell & Bundles starts at a higher price point but offers a holistic package even at its basic tier. Promotional discounts and trial periods can also influence decisions, so always lookout for those to maximize value.

User Reviews & Customer Support Insights

Is Upsell & Cross Sell — Selleasy good?

The sensational 5-star rating across 1326 reviews suggests high user satisfaction with Upsell & Cross Sell — Selleasy. Customers likely value the ease of installation, extensive customization options, and the prompt customer support that includes Zoom, chat, and email assistance.

Is Assortion: Upsell & Bundles good?

Assortion: Upsell & Bundles also boasts a commendable 4.9-star rating over 367 reviews. The integrated analytics, easy-to-use UI, and the one-stop-shop functionality for upsells and cross-sells contribute to its positive reception.

User Preference: Upsell & Cross Sell — Selleasy or Assortion: Upsell & Bundles?

While both apps have earned strong ratings, the higher number of reviews for Selleasy might reflect a broader user base or longer market presence. User preference can often hinge on specific app functionalities; the availability of a free plan with Selleasy may also be a deciding factor for some businesses.

Integration and Compatibility Comparison

Upsell & Cross Sell — Selleasy Integrations:

Upsell & Cross Sell — Selleasy lists several integrated platforms like Checkout and Conversion Bear, promoting ease of use and enhancing upsell capabilities. The array of integrations suggests a versatile tool that can blend well with various store setups.

Assortion: Upsell & Bundles Integrations:

Assortion: Upsell & Bundles currently mentions only Checkout integration, indicating a focus on a streamlined, possibly more accessible tool. The simplicity of its integration might appeal to those preferring a straightforward setup.


Both Upsell & Cross Sell — Selleasy and Assortion: Upsell & Bundles bring their unique strengths to the table in upselling and cross-selling. Upsell & Cross Sell — Selleasy stands out with its free tier and extensive support, while Assortion's one-stop-shop functionality is encapsulated even in its basic plan. Regardless of the slight variations in user ratings, general sentiment leans positively towards both apps. Strengths & Weaknesses: Upsell & Cross Sell — Selleasy's diverse pricing model and broad support languages make it appealing globally. Assortion impresses with its unified interface and simplicity, though a broader range of integrations could enhance its offering. Recommendations: For businesses in pursuit of a cost-effective solution with a straightforward setup, Upsell & Cross Sell — Selleasy is a lucrative choice. Assortion, with its comprehensive features from the get-go, maybe more suitable for businesses that prefer an all-inclusive approach to upselling and cross-selling, even if it comes at a higher starting cost.

Still searching for the right fit?

When it comes to maximizing your Shopify store's revenue, selecting the right tools for upselling and cross-selling can make all the difference.

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Developed by Code Black Belt, this robust app excels in creating product bundles and suggesting personalized recommendations, simulating the successful Amazon strategy right on your Shopify store. Since its launch on March 15, 2017, it has been helping stores like yours leverage the power of AI-driven recommendations to increase the average order value effectively.

Key Features

  • Smart AI Algorithm: Years of refinement have made its recommendations incredibly accurate and tailored to drive up conversion rates.
  • Customizable Bundles: You are in full control to adjust product recommendations and craft impeccable bundles.
  • Flexible Discounts: Apply four different types of discounts to incentivize bundle purchases.
  • Compatible Styling: The app’s widget harmonizes beautifully with your existing theme, also allowing for custom style tweaks.
  • Scalable Performance: Rest assured it can handle any number of products, orders, or traffic with utmost smoothness.

Why We Recommend This App

Frequently Bought Together is your go-to app because it not only understands customer behavior but also adapts to it, giving your customers exactly what they want with just a single click. We're confident in its ability to enhance the shopping experience, hence boosting your sales. It's not just about making a sale; it’s about creating a shopping experience that feels natural and inviting.

Pricing Structure

Starting at $9.99/month after a 30-day free trial, you get access to all the premium features of the app without breaking the bank. Given the wealth of functions and the potential for a significant return on investment, Frequently Bought Together is competitively priced.

Merchant Feedback

With an impressive rating of 4.9 out of 5 stars from 2327 reviews, it’s clear that merchants are benefiting greatly from Frequently Bought Together. They commend its seamless integration, the boost in conversion rates through discounts and bundles, and the exceptional customer service. The tool is not only easy to install and customize but also quick to increase sales and enhance the professional appeal of your online store.

Convert browsers into buyers and elevate the shopping experience on your Shopify store with Frequently Bought Together. It’s time to let the results speak for themselves.

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