Shopify Upselling and Cross-Selling Apps: Nova: Frequently Bought Hero vs SpurIT Cart Upsell & Free Gift

Table of Contents

  1. Introduction
  2. How Does Nova: Frequently Bought Hero Work?
  3. How Does SpurIT Cart Upsell & Free Gift Work?
  4. How Much Does Nova: Frequently Bought Hero Cost?
  5. How Much Does SpurIT Cart Upsell & Free Gift Cost?
  6. Cost Analysis: Nova: Frequently Bought Hero vs. SpurIT Cart Upsell & Free Gift
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that upselling and cross-selling tactics, when employed correctly, can improve revenues by 10-30% on average? In the competitive landscape of e-commerce, upselling and cross-selling are not just buzzwords—they are strategic approaches that leverage customer psychology to enhance sales. These techniques don't just bolster profits; they also enrich the customer experience by providing additional value through relevant product suggestions.

In this digital bazaar, Shopify Upselling and Cross-Selling apps are pivotal tools for store owners. They act as the savvy salesperson who knows just what to recommend at the right time. Two notable applications leading this domain are Nova: Frequently Bought Hero and SpurIT Cart Upsell & Free Gift. Both are crafted to seamlessly blend with online stores, but with distinctive approaches to triggering sales uplifts. Let's explore how these tools turn browsing into shopping sprees.

How Does Nova: Frequently Bought Hero Work?

Imagine walking through a digital aisle tailored to your tastes. This is the essence of Nova: Frequently Bought Hero. Launched on October 13, 2020, it features a sophisticated recommendation algorithm, akin to the one employed by Amazon, to display products based on customer purchasing history and patterns. A single click deploys the upsell widget on product pages, nudging conversions.

But it's more than just automated suggestions; it's about crafting conversations with customers. Customize the widget’s design, set up rules, or let the AI surprise you with its picks. For small start-ups and vast enterprises alike, the app’s design versatility and advanced recommendation logic play a pivotal role in increased engagement and conversion rates.

Take, for instance, a customer contemplating a coffee maker purchase. Alongside, they are prompted with a selection of gourmet coffee beans and a grinder, elevating a single sale into a caffeine connoisseur's shopping spree. This strategic enhancement not only caters to instant needs but could significantly raise the average order value.

How Does SpurIT Cart Upsell & Free Gift Work?

Flash forward to the moment the customer hits 'Add to Cart,' and a pop-up from SpurIT Cart Upsell & Free Gift makes an offer they can't refuse. Having served Shopify stores since September 4, 2014, this app specializes in post-add-to-cart upsells and free gifts, presenting a variety of offers from BOGO to service add-ons.

SpurIT's advanced analytics keeps you in the driver's seat, allowing you to optimize and personalize campaigns. Whether you're a burgeoning business or a household name, the power to fine-tune your promotions can lead to significant sales growth without overwhelming the shopper.

Here's a scenario: a shopper selects a beautiful necklace, and upon carting it, a matching set of earrings—on discount—is suggested. This effortless nudge could transform a simple purchase into a complete set, increasing the customer's delight and your profit margins at once.

How Much Does Nova: Frequently Bought Hero Cost?

Cost-effectiveness is the Holy Grail in e-commerce solutions. For Nova: Frequently Bought Hero, the investment is primarily time and trust. With no pricing tiers to speak of, the app plunges into the fray, side-stepping cost discussions and focusing purely on performance. It's an attractive proposition for any scale of business. However, the absence of price listings may leave some users cautious, wondering about hidden costs or future pricing models.

How Much Does SpurIT Cart Upsell & Free Gift Cost?

Conversely, SpurIT Cart Upsell & Free Gift outlines a clear structure with a free entry tier enabling the first trigger product, escalating to $14.95/month for unlimited product applications and peaking at $24.95/month for elite support and customization hours. The inclusivity of their pricing plans serves a broad audience—from startups testing the e-commerce waters to established businesses aiming for finely tuned upsell engines.

Cost Analysis: Nova: Frequently Bought Hero vs. SpurIT Cart Upsell & Free Gift

In comparing the apps, Nova offers a no-hidden-costs strategy, which might be lucrative for budget-conscious enterprises. On the other hand, SpurIT's transparent pricing can be scaled according to a store's growth and needs. Promotions or trials are currently not mentioned, though SpurIT's free plan serves as a risk-free taster for the app's capability.

User Reviews & Customer Support Insights

Is Nova: Frequently Bought Hero Good?

Boasting a near-perfect 4.9-star rating from 359 reviews, one might infer that users are finding Nova: Frequently Bought Hero indispensable. This resonates with the app's intuitive design and its prowess to curate customer-specific recommendations. Customers also likely appreciate the robust 24/7 live chat support, a reassuring backbone for any digital endeavor.

Is SpurIT Cart Upsell & Free Gift Good?

With a strong 4.5-star rating from 121 reviews, SpurIT Cart Upsell & Free Gift appears as a commendable contender. User feedback suggests effectiveness in its specific niche of post-cart engagement, with its versatile pricing options and hands-on customer service contributing to its favorable reputation.

User Preference: Nova: Frequently Bought Hero or SpurIT Cart Upsell & Free Gift?

The higher rating and greater number of reviews may lean preferences towards Nova, reflecting satisfaction that may stem from the app's seamless integration into the purchasing process. However, choices are subjective to the needs of the business; where Nova excels in automated recommendations, SpurIT shines in strategic post-selection engagement.

Integration and Compatibility Comparison

Nova: Frequently Bought Hero Integrations:

With no specific integrations listed, Nova stands as a self-sufficient system centering on its core functionality—machine-learned recommendations. This simplicity could be a double-edged sword: it's either a hassle-free solution or a limited choice depending on other tools a store employs.

SpurIT Cart Upsell & Free Gift Integrations:

Likewise, SpurIT does not showcase integrations, possibly indicating a robust standalone performance or a potential area for expansion. However, it does boast compatibility with 95% of Shopify themes, assuring a smooth fit with most storefronts.


In navigating the nuanced waters of Shopify upselling and cross-selling, both apps chart their own courses—Nova: Frequently Bought Hero steers towards algorithm-driven, purchase-intuitive recommendations, while SpurIT Cart Upsell & Free Gift reinforces the check-out process with enticing offers. User reviews skew slightly towards Nova, yet both apps are praised for responsive customer service and ease of use.

Strengths & Weaknesses:

Nova's strengths lie in its recommendation accuracy and ease of design customization, and its main challenge is to maintain user trust without clear pricing. SpurIT, on the other hand, excels in actionable upselling at cart level but could increase its value with added integrations.


For businesses eyeing advanced recommendation systems, Nova: Frequently Bought Hero could be the key to unlocking new upselling opportunities. Meanwhile, SpurIT Cart Upsell & Free Gift appears ideal for those prioritizing transparent pricing and the enhancement of the cart phase. Regardless of preference, both apps present a compelling case for including upselling and cross-selling strategies as a cornerstone of successful e-commerce.

Still Searching for the Right Fit?

Finding the perfect app to enhance your Shopify store's functionality can be a challenge, especially when it comes to upselling and cross-selling. You want an option that not only boosts revenue but elevates your customers' shopping experience. Allow us to introduce a contender that might just end your search: Frequently Bought Together, developed by Code Black Belt.

Key Features of Frequently Bought Together

Frequently Bought Together brings a host of powerful features to your storefront:

  • AI-driven recommendations: Offers personalized product suggestions, based on years of continuous algorithm training.
  • Customizable product bundles: Enables you to create your own bundles for every product to suit your business strategy.
  • Multiple discount types: Includes four types of bundle discounts to tempt customers and improve conversion rates.
  • Seamless theme integration: Adapts beautifully to your store's design, with customizable styles to match your brand.
  • High-performance handling: Efficiently deals with large volumes of products, orders, and high traffic without a hitch.

Why We Recommend Frequently Bought Together

In the landscape of upselling and cross-selling apps, Frequently Bought Together stands out for its sophisticated AI algorithm which has been trained and refined since its launch in March 2017. It’s not merely about increasing order values—it’s about understanding your customers and providing them with valuable recommendations that enhance their shopping experience. Moreover, the app's ability to smoothly integrate with various review platforms like Shopify POS, Yotpo,, and others, ensures that your recommendations are bolstered by social proof.

Pricing Structure

The value-packed pricing of Frequently Bought Together begins at $9.99/month, which includes a 30-day free trial. This transparent investment is a testament to the app's confidence in providing ROI through its advanced functionality.

Merchant Feedback

The app boasts a stellar rating of 4.9 out of 2327 reviews. It's clear that merchants aren't just satisfied—they're delighted with the results. From the ease of installation and customization to the exceptional customer support, Frequently Bought Together earns its high praise. The merchants emphasize the significant impact on sales, the professional aesthetic, and the smart bundling options that the app brings to their stores.

Experience the synergy of advanced machine learning and practical e-commerce tools. Let Frequently Bought Together propel your store towards more conversions and a better shopping journey for your customers. The right tools make all the difference—see the proof for yourself.

Explore Frequently Bought Together Now

Transform your store's potential into tangible success—effortlessly.