Shopify Upselling and Cross-Selling Apps: Frequently Bought Together vs Wiser Post Purchase Upsell

Table of Contents

  1. Introduction
  2. How Does Frequently Bought Together Work?
  3. How Does Wiser Post Purchase Upsell Work?
  4. How Much Does Frequently Bought Together Cost?
  5. How much does Wiser Post Purchase Upsell cost?
  6. Cost Analysis: Frequently Bought Together vs. Wiser Post Purchase Upsell
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion

Introduction

Remarkably, upselling and cross-selling strategies contribute significantly to e-commerce revenue, often accounting for up to 30% of online sales. These tactics are crucial in not only enhancing the shopping experience but also in boosting a store's average order value. In the Shopify ecosystem, apps like Frequently Bought Together and Wiser Post Purchase Upsell play pivotal roles in materializing these sales strategies. They provide seamless integration with the platform, extending a range of options for upselling and cross-selling that are both sophisticated and user-friendly, leading to an impact that is quickly reflected in a store's performance metrics.

How Does Frequently Bought Together Work?

Developed by Code Black Belt, Frequently Bought Together emulates the Amazon-inspired notion of bundling complementary products. Its algorithm, honed since its 2017 inception, provides AI-driven recommendations that enhance upselling opportunities. The app allows for product bundle customization, numerous types of bundle discounts, and boasts style adaptability to match any Shopify theme. For businesses of all sizes, this app's promise is an intuitive tool that raises conversion rates through smart product associations, making every purchase an opportunity to increase order value through relevant suggestions.

How Does Wiser Post Purchase Upsell Work?

In contrast, Wiser Post Purchase Upsell by Expert Village Media Technologies focuses on leveraging AI-based recommendations post-purchase and during the checkout process. Launched in the same year as its competitor, this app enhances the customer journey even after they've hit 'buy', by suggesting additional products thereby increasing sales without additional customer acquisition costs. Whether it's sliding cart drawers, checkout upsells, or even a thank you page upsell, Wiser is committed to capitalizing on every phase of the shopping process. It appeals to retailers looking for comprehensive analytics and a suite of upselling features that respond to user behavior.

How Much Does Frequently Bought Together Cost?

Good news for Shopify store owners seeking affordability; Frequently Bought Together offers an unlimited plan at a flat rate of $9.99 per month. This encompasses an unlimited number of products, orders, and traffic. Clearly aimed at businesses that prefer a straightforward, predictable cost model, this plan eliminates worries over scaling fees, making it an attractive option for startups to large enterprises alike. And with no hidden fees or extra charges, it represents a transparent and value-packed investment for retailers of all sizes.

How much does Wiser Post Purchase Upsell cost?

Conversely, Wiser Post Purchase Upsell caters to a broader spectrum of business needs with its tiered pricing structure. It starts with a free plan, offering all features unlocked, an ideal point of entry for startups or businesses looking to trial the service. The price incrementally increases through the Startup ($9/month), Growth ($19/month), and Pro ($49/month) plans, scaling with a business's needs and complexity. Each plan comes feature-rich, promising no gating of essential tools, thus providing flexibility and scalability to users.

Cost Analysis: Frequently Bought Together vs. Wiser Post Purchase Upsell

When comparing the cost of both apps, Frequently Bought Together offers a single, comprehensive plan that could be more appealing to businesses that desire simplicity and predictability in budgeting. Wiser Post Purchase Upsell offers more flexibility, with its tiered approach catering to businesses that prefer to start small and scale up as needed. Both offer exceptional value, but the linear pricing of Frequently Bought Together stands out for straightforwardness, whereas Wiser offers varied entry points for businesses with differentiated needs.

User Reviews & Customer Support Insights

Is Frequently Bought Together good?

With an average rating of 4.9 stars from 2327 reviews, Frequently Bought Together demonstrates strong customer satisfaction. Users likely commend its ease of use and sophisticated AI-driven recommendations that mimic Amazon's successful model. The consistent training and enhancement of their AI since 2017 suggest a dedication to performance and relevance. Customer Support Feedback: With the inclusion of 'knowledgeable support' in their plan description, it stands to reason that users find confidence in the availability and effectiveness of customer support, which arguably influences the app's high rating profile.

Is Wiser Post Purchase Upsell good?

Likewise, the same 4.9-star rating, albeit from 615 reviews, indicates that Wiser Post Purchase Upsell customers are equally satisfied. Its rich feature set, particularly post-purchase upselling, and robust analytical tools may contribute to the positive sentiment. The user base likely appreciates the comprehensive nature of the app, made more accessible by its tiered pricing model.

User Preference: Frequently Bought Together or Wiser Post Purchase Upsell?

The more substantial number of reviews for Frequently Bought Together suggests a higher adoption rate or longer-term user loyalty. However, both apps enjoy a stellar rating. Differences in user preference may stem from their specific business models and needs—those valuing a simpler, all-in-one plan may tilt towards Frequently Bought Together, while others might favor the granular control offered by Wiser’s pricing tiers.

Integration and Compatibility Comparison

Frequently Bought Together Integrations:

Frequently Bought Together is not short on integrations, offering compatibility with major review apps such as Yotpo and Stamped.io, which can be pivotal for stores that rely heavily on social proof and reviews. These integrations promise a streamlined experience for users who rely on a cohesive ecosystem within Shopify.

Wiser Post Purchase Upsell Integrations:

Wiser Post Purchase Upsell offers integration with a slightly different set of tools like Klaviyo and Checkout, which can be immensely useful for targeted marketing and optimized checkout experiences. Such integrations emerge as key differentiators for stores which prioritize marketing automation and sophisticated checkout processes.

Conclusion

Both Frequently Bought Together and Wiser Post Purchase Upsell emerge as strong contenders in the Shopify upselling and cross-selling app sector. They both share a high user satisfaction rate and exhibit a feature-rich environment conducive to increasing a store's average order value. Strengths & Weaknesses: Frequently Bought Together's AI algorithm's strength lies in its maturity, having been refined since 2017, providing reliable upsell recommendations. Wiser’s strength comes from its versatility, offering a multitude of upselling touchpoints. A common area of improvement for both could pertain to expanding language support to cater to a more global market. Recommendations: If you're seeking a straightforward, all-encompassing plan with a robust AI backing, Frequently Bought Together may be the choice for you. On the other hand, for those preferring a scalable, feature-rich app that capitalizes on every step of the consumer journey, Wiser Post Purchase Upsell should be considered. Both apps stand out for different reasons, but either choice could yield a substantial uplift in your store’s ability to upsell and cross-sell effectively.


Still searching for the right fit?

When it comes to maximizing your Shopify store's revenue, selecting the right tools for upselling and cross-selling can make all the difference.

Introducing Frequently Bought Together

Developed by Code Black Belt, this robust app excels in creating product bundles and suggesting personalized recommendations, simulating the successful Amazon strategy right on your Shopify store. Since its launch on March 15, 2017, it has been helping stores like yours leverage the power of AI-driven recommendations to increase the average order value effectively.

Key Features

  • Smart AI Algorithm: Years of refinement have made its recommendations incredibly accurate and tailored to drive up conversion rates.
  • Customizable Bundles: You are in full control to adjust product recommendations and craft impeccable bundles.
  • Flexible Discounts: Apply four different types of discounts to incentivize bundle purchases.
  • Compatible Styling: The app’s widget harmonizes beautifully with your existing theme, also allowing for custom style tweaks.
  • Scalable Performance: Rest assured it can handle any number of products, orders, or traffic with utmost smoothness.

Why We Recommend This App

Frequently Bought Together is your go-to app because it not only understands customer behavior but also adapts to it, giving your customers exactly what they want with just a single click. We're confident in its ability to enhance the shopping experience, hence boosting your sales. It's not just about making a sale; it’s about creating a shopping experience that feels natural and inviting.

Pricing Structure

Starting at $9.99/month after a 30-day free trial, you get access to all the premium features of the app without breaking the bank. Given the wealth of functions and the potential for a significant return on investment, Frequently Bought Together is competitively priced.

Merchant Feedback

With an impressive rating of 4.9 out of 5 stars from 2327 reviews, it’s clear that merchants are benefiting greatly from Frequently Bought Together. They commend its seamless integration, the boost in conversion rates through discounts and bundles, and the exceptional customer service. The tool is not only easy to install and customize but also quick to increase sales and enhance the professional appeal of your online store.


Convert browsers into buyers and elevate the shopping experience on your Shopify store with Frequently Bought Together. It’s time to let the results speak for themselves.

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