Shopify Upselling and Cross-Selling Apps: Bundler ‑ Product Bundles vs In Cart Upsell & Cross‑Sell

Table of Contents

  1. Introduction
  2. How Does Bundler ‑ Product Bundles Work?
  3. How Does In Cart Upsell & Cross‑Sell Work?
  4. How Much Does Bundler ‑ Product Bundles Cost?
  5. How much does In Cart Upsell & Cross‑Sell cost?
  6. Cost Analysis: Bundler ‑ Product Bundles vs. In Cart Upsell & Cross‑Sell
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that increasing customer retention rates by 5% can boost profits by 25% to 95%? Upselling and cross-selling strategies play a critical role in not only retaining customers but also maximizing the average order value of each sale. Shopify apps that specialize in these sales techniques are game-changers, enabling businesses to suggest additional purchases in a seamless and integrated manner. Today, we're diving into two formidable Shopify apps, Bundler ‑ Product Bundles and In Cart Upsell & Cross‑Sell, each offering distinctive tools and strategies to help you leverage upselling and cross-selling to its fullest potential while providing a smooth shopping experience.

How Does Bundler ‑ Product Bundles Work?

Bundler ‑ Product Bundles serves as your digital toolkit for curating product combinations and volume discounts designed to elevate your average order value. Bundler enables the creation of classic, Mix & Match, and custom image bundles, as well as offers like volume discounts and 'frequently bought together' prompts. The app's widget customizability ensures that your bundle offers look native to your store's theme, fostering a seamless shopping experience. For startups and small businesses, this app is a boon, allowing them to set discount conditions without needing hefty marketing budgets. Mid-sized enterprises benefit from landing pages and funnels that bolster sales campaigns, while large companies can leverage analytics for data-driven decision-making. Imagining a scenario paint: a customer purchases a camera and is promptly suggested a compatible tripod at a discounted bundle price, exemplifying Bundler's practicality in incentivizing higher-value sales.

How Does In Cart Upsell & Cross‑Sell Work?

In Cart Upsell & Cross‑Sell operates directly within the Shopify cart interface, using AI to recommend relevant products based on consumer behavior—no intrusive pop-ups needed. This methodical approach entices customers with bespoke offers that genuinely resonate with their shopping patterns. Small businesses can utilize the app's geo-targeting to drive localized promotions, whereas larger operations can delve into A/B testing and advanced discount terms to refine their upselling strategies. The app's conversion tracking and live onboarding support ensure that businesses can iterate their upsell tactics for optimal performance.

How Much Does Bundler ‑ Product Bundles Cost?

Affordability aligns with functionality for Bundler ‑ Product Bundles, beginning with a robust free plan that includes unlimited bundles—ideal for newly-established stores testing the waters. For growing businesses, the Premium plan at $6.99/month adds variant level bundles among other perks. The Executive plan comes at $9.99/month, equipping you with analytics and premium support, pivotal for expansive operations seeking comprehensive tools without surprise costs.

How much does In Cart Upsell & Cross‑Sell cost?

In Cart Upsell & Cross‑Sell presents a tiered pricing structure starting with a basic free plan suitable for startups. As you ascend to the Shopify Basic at $19.99/month and Shopify Standard at $29.99/month, the offerings grow with AI-driven features, like autopilot and A/B testing. The Shopify Advanced plan jumps to $59.99/month, delivering a powerhouse of upsell functions tailored for high-traffic stores looking to capitalize on every cart addition.

Cost Analysis: Bundler ‑ Product Bundles vs. In Cart Upsell & Cross‑Sell

A side-by-side price comparison sheds light on Bundler's compelling value with no-cost entry and modestly priced advanced plans. In contrast, In Cart Upsell & Cross‑Sell gears its advanced features towards shops with more traffic and higher budgets. Both apps refrain from long-term commitment pressures, inviting users to experience upselling transformations in their stride.

User Reviews & Customer Support Insights

Is Bundler ‑ Product Bundles good?

Garnering a stellar 4.9-star rating from 1222 reviews indicates high user satisfaction. Customers likely value the app's diverse bundling options, its impact on sales, and the availability of a free plan, making it accessible to all. In addition, responsive customer support likely contributes positively to users' experiences, reinforcing trust and encouraging continuous app usage.

Is In Cart Upsell & Cross‑Sell good?

In Cart Upsell & Cross‑Sell holds its ground with an impressive 4.8-star rating across 939 reviews. Users probably applaud the app for its non-intrusive recommendation system and robust AI, which simplifies their marketing efforts. The high marks could also be attributed to strong customer support that aids in setup and optimization, a crucial element in adopting any new software.

User Preference: Bundler ‑ Product Bundles or In Cart Upsell & Cross‑Sell?

Both apps receive glowing reviews, but Bundler's slightly higher rating and larger review pool might indicate a slight preference in the user community, possibly due to its free plan and extensive bundling features. Nevertheless, businesses seeking advanced AI capabilities and geographic targeting might lean towards In Cart Upsell & Cross‑Sell despite the higher price point.

Integration and Compatibility Comparison

Bundler ‑ Product Bundles Integrations:

Bundler ‑ Product Bundles shines with its Shopify POS and various subscription integrations, making it versatile for both online and physical stores. Users benefit from streamlined operations across platforms, leading to enhanced upsell opportunities and customer experiences.

In Cart Upsell & Cross‑Sell Integrations:

Conversely, In Cart Upsell & Cross‑Sell proudly integrates with popular apps like Weglot and Loox, enabling a broad spectrum of functionality to its users. Its sophisticated compatibility with Shopify's ecosystem demonstrates its capabilities to enhance online stores with focused upselling tactics.


Both Bundler ‑ Product Bundles and In Cart Upsell & Cross‑Sell bring powerful upselling and cross-selling tools to the table, each with unique strengths. User sentiments lean positively for both, reflecting the effectiveness and reliability of these apps. The analysis of integrations reinforces how each app can tailor to different business models and scaling needs. Strengths & Weaknesses: Bundler is celebrated for its comprehensive free options and ease of creating diverse bundles. Its weaknesses are few but might involve a desire for more advanced analytics in its free plan. In Cart Upsell & Cross‑Sell is hailed for its AI-driven suggestions and comprehensive testing capabilities, though smaller shops may find the higher-tier plans expensive. Recommendations: Businesses seeking extensive customization in bundles at an affordable price might prefer Bundler ‑ Product Bundles. Conversely, In Cart Upsell & Cross‑Sell might be more suitable for shops prioritizing advanced AI technology and high versatility in upselling within their hosting environment. Ultimately, each app serves as a robust solution, enhancing the Shopify experience with innovative upselling and cross-selling strategies.

Still searching for the right fit?

When it comes to maximizing your Shopify store's revenue, selecting the right tools for upselling and cross-selling can make all the difference.

Introducing Frequently Bought Together

Developed by Code Black Belt, this robust app excels in creating product bundles and suggesting personalized recommendations, simulating the successful Amazon strategy right on your Shopify store. Since its launch on March 15, 2017, it has been helping stores like yours leverage the power of AI-driven recommendations to increase the average order value effectively.

Key Features

  • Smart AI Algorithm: Years of refinement have made its recommendations incredibly accurate and tailored to drive up conversion rates.
  • Customizable Bundles: You are in full control to adjust product recommendations and craft impeccable bundles.
  • Flexible Discounts: Apply four different types of discounts to incentivize bundle purchases.
  • Compatible Styling: The app’s widget harmonizes beautifully with your existing theme, also allowing for custom style tweaks.
  • Scalable Performance: Rest assured it can handle any number of products, orders, or traffic with utmost smoothness.

Why We Recommend This App

Frequently Bought Together is your go-to app because it not only understands customer behavior but also adapts to it, giving your customers exactly what they want with just a single click. We're confident in its ability to enhance the shopping experience, hence boosting your sales. It's not just about making a sale; it’s about creating a shopping experience that feels natural and inviting.

Pricing Structure

Starting at $9.99/month after a 30-day free trial, you get access to all the premium features of the app without breaking the bank. Given the wealth of functions and the potential for a significant return on investment, Frequently Bought Together is competitively priced.

Merchant Feedback

With an impressive rating of 4.9 out of 5 stars from 2327 reviews, it’s clear that merchants are benefiting greatly from Frequently Bought Together. They commend its seamless integration, the boost in conversion rates through discounts and bundles, and the exceptional customer service. The tool is not only easy to install and customize but also quick to increase sales and enhance the professional appeal of your online store.

Convert browsers into buyers and elevate the shopping experience on your Shopify store with Frequently Bought Together. It’s time to let the results speak for themselves.

Enhance Your Store Now