Shopify Upselling and Cross-selling Apps: Bundler ‑ Product Bundles vs Cross Sell & Upsell by SSC

Table of Contents

  1. Introduction
  2. How Does Bundler ‑ Product Bundles Work?
  3. How Does Cross Sell & Upsell by SSC Work?
  4. How Much Does Bundler ‑ Product Bundles Cost?
  5. How Much Does Cross Sell & Upsell by SSC Cost?
  6. Cost Analysis: Bundler ‑ Product Bundles vs. Cross Sell & Upsell by SSC
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that upselling and cross-selling strategies can enhance customer experiences and increase average order values by up to 30%? In a digital shopping environment, these methodologies are not just about improving sales; they are about creating a more dynamic user experience that benefits both shoppers and retailers. Upselling and cross-selling apps like Bundler ‑ Product Bundles and Cross Sell & Upsell by SSC seamlessly integrate with Shopify to elevate eCommerce performance. These applications emerge as powerful allies in curating personalized offerings, maximizing value, and fortifying customer retention.

How Does Bundler ‑ Product Bundles Work?

Bundler ‑ Product Bundles is a Shopify app designed to escalate sales through carefully crafted product combinations. It allows merchants to increase average order values by creating enticing bundle offers, whether in classic pairings or innovative Mix & Match arrangements. The app supports customizable widgets, Shopify POS compatibility, and volume discounts, among other features that are accessible in its free plan. The Premium and Executive plans expand functionalities with analytics dashboards, premium support, and advanced bundling tactics like funnels and landing pages, beneficial to businesses of any size seeking to advance their sales strategy. A small business might, for example, use Bundler's tiered discounts to incentivize bulk purchases, while a large enterprise could leverage the analytics functionality to fine-tune its offering for maximum conversion.

How Does Cross Sell & Upsell by SSC Work?

Cross Sell & Upsell by SSC empowers merchants to augment their average order value (AOV) with strategic recommendations and upsell opportunities. Outfitting an online store with this app integrates the power of personalization into the shopping journey. Recommendations can be automated or handpicked to align with sales data insights, encouraging additional purchases. From the free plan providing essential cross-sell features to more robust tiers supporting high volumes of recommendation clicks and branding removal, this app caters to businesses at every developmental stage. A startup can leverage the Startup plan to build trust without external branding, whereas a more established medium-sized store may utilize the Medium Store plan to maximize their cross-selling strategy across custom pages and with increased recommendation clicks.

How Much Does Bundler ‑ Product Bundles Cost?

Investing in a cost-effective upselling and cross-selling solution is vital for businesses aiming to optimize their sales funnel without inflating operational costs. Bundler ‑ Product Bundles offers a Free tier that aids businesses in testing out the basic bundling facilities. The Premium plan at $6.99/month and the Executive plan at $9.99/month progressively unlock more advanced features tailored to businesses ready to further capitalize on bundling strategies. Importantly, there are no hidden fees, enabling businesses to select the plan that best aligns with their growth trajectory without worry over unforeseen costs.

How Much Does Cross Sell & Upsell by SSC Cost?

Cross Sell & Upsell by SSC also proposes scalable solutions in its pricing structure. Their Free plan provides the base line functionalities, with the upper tiers at $29.99, $49.99, and $59.00 monthly catering to different levels of engagement and feature access. The startup plan, for example, is an investment for emerging stores focused on growing their brand, while larger businesses would find the higher-tier plans more suitable for their extensive cross-selling campaigns. These plans are designed to support varying levels of traffic and recommendation interactions, thus serving businesses of all sizes.

Cost Analysis: Bundler ‑ Product Bundles vs. Cross Sell & Upsell by SSC

Comparing Bundler and Cross Sell & Upsell by SSC, it's evident that cost-effectiveness ties closely with the scale of operations. While Bundler’s top plan caps at $9.99, Cross Sell & Upsell by SSC extends up to $59 for their highest tier. For new or small businesses, Bundler’s Executive plan offers comprehensive features at a lower cost threshold. Larger businesses, especially those that garner substantial monthly traffic, may find value in the more extensive recommendation clicks provided in the more expensive plans of Cross Sell & Upsell by SSC.

User Reviews & Customer Support Insights

Is Bundler ‑ Product Bundles Good?

With an impressive 4.9-star rating from 1222 reviews, Bundler ‑ Product Bundles is highly celebrated for its robust and flexible bundle offerings. Users praise its seamless integration and feature set that caters to a broad array of discount strategies. The glowing reviews often highlight the app’s potential to boost revenue without overwhelming the user. Premium support indicated in the Executive plan may be a contributor to the favorable reviews, pointing to a reliable customer service approach.

Is Cross Sell & Upsell by SSC Good?

Cross Sell & Upsell by SSC also boasts a 4.9-star rating but from 956 reviews, indicating strong user satisfaction. The customized recommendations and different locations for displaying upsells seem to resonate positively with users, who appreciate the tailored enhancements to their customers' shopping experiences. Customer support is vital in the tech realm and could very well be a deciding factor in user satisfaction for this app, too.

User Preference: Bundler ‑ Product Bundles or Cross Sell & Upsell by SSC?

Even though both apps have similar high ratings, Bundler ‑ Product Bundles has more reviews, possibly indicating a slight preference within the user community. This could be attributed to its extensive range of bundling options and competitive pricing. However, Cross Sell & Upsell by SSC shouldn't be underestimated — its personalized approach to cross-selling caters to merchants prioritizing tailored recommendations and upselling over bundling.

Integration and Compatibility Comparison

Bundler ‑ Product Bundles Integrations:

Bundler offers several key integrations, including Shopify POS and Currency Converters, indicating flexibility for both online and physical retail formats. User feedback generally praises the ease of these integrations, underscoring benefits such as enhanced POS experiences and compatibility with subscription-based models.

Cross Sell & Upsell by SSC Integrations:

With integrations like Checkout, FirePush, and Back in Stock, Cross Sell & Upsell by SSC confidently caters to a multitude of marketing and sales needs. Users experience a streamlined approach to engaging customers with last-minute deals and stock updates, enhancing the end-to-end shopping experience.


In this rapidly evolving eCommerce landscape, both Bundler ‑ Product Bundles and Cross Sell & Upsell by SSC offer distinctive strengths. Bundler shines in its versatile bundling capacities and competitive pricing, while Cross Sell & Upsell by SSC excels with its personalized cross-sell and upsell recommendations. Notably, while both apps exhibit great potential in various selling strategies, businesses should consider their specific needs and customer profiles. Bundler is an exceptional choice for those seeking a comprehensive, cost-efficient bundling tool, whereas Cross Sell & Upsell by SSC is ideal for shops that prioritize sophisticated cross-selling and upselling features. Balancing value, features, and overall user satisfaction, both applications demonstrate effective strategies within upselling and cross-selling, marking them as top contenders on Shopify’s app marketplace.

Still searching for the right fit?

When it comes to maximizing your Shopify store's revenue, selecting the right tools for upselling and cross-selling can make all the difference.

Introducing Frequently Bought Together

Developed by Code Black Belt, this robust app excels in creating product bundles and suggesting personalized recommendations, simulating the successful Amazon strategy right on your Shopify store. Since its launch on March 15, 2017, it has been helping stores like yours leverage the power of AI-driven recommendations to increase the average order value effectively.

Key Features

  • Smart AI Algorithm: Years of refinement have made its recommendations incredibly accurate and tailored to drive up conversion rates.
  • Customizable Bundles: You are in full control to adjust product recommendations and craft impeccable bundles.
  • Flexible Discounts: Apply four different types of discounts to incentivize bundle purchases.
  • Compatible Styling: The app’s widget harmonizes beautifully with your existing theme, also allowing for custom style tweaks.
  • Scalable Performance: Rest assured it can handle any number of products, orders, or traffic with utmost smoothness.

Why We Recommend This App

Frequently Bought Together is your go-to app because it not only understands customer behavior but also adapts to it, giving your customers exactly what they want with just a single click. We're confident in its ability to enhance the shopping experience, hence boosting your sales. It's not just about making a sale; it’s about creating a shopping experience that feels natural and inviting.

Pricing Structure

Starting at $9.99/month after a 30-day free trial, you get access to all the premium features of the app without breaking the bank. Given the wealth of functions and the potential for a significant return on investment, Frequently Bought Together is competitively priced.

Merchant Feedback

With an impressive rating of 4.9 out of 5 stars from 2327 reviews, it’s clear that merchants are benefiting greatly from Frequently Bought Together. They commend its seamless integration, the boost in conversion rates through discounts and bundles, and the exceptional customer service. The tool is not only easy to install and customize but also quick to increase sales and enhance the professional appeal of your online store.

Convert browsers into buyers and elevate the shopping experience on your Shopify store with Frequently Bought Together. It’s time to let the results speak for themselves.

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