Shopify Upselling and cross-selling Apps: Assortion: Upsell & Bundles vs Nova: Frequently Bought Hero

Table of Contents

  1. Introduction
  2. How Does Assortion: Upsell & Bundles Work?
  3. How Does Nova: Frequently Bought Hero Work?
  4. How Much Does Assortion: Upsell & Bundles Cost?
  5. How much does Nova: Frequently Bought Hero cost?
  6. Cost Analysis: Assortion: Upsell & Bundles vs. Nova: Frequently Bought Hero
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion

Introduction

According to a recent report, upselling and cross-selling strategies can improve sales by over 20%. These methods are not just revenue-boosting tactics; they greatly enhance customer experience by providing value through relevant product suggestions. In the dynamic world of e-commerce, apps like Assortion: Upsell & Bundles and Nova: Frequently Bought Hero stand out for their ability to seamlessly fit into the Shopify ecosystem, offering formidable options in upselling and cross-selling functionalities. Both apps aim to elevate the average order value (AOV) while ensuring customer satisfaction.

How Does Assortion: Upsell & Bundles Work?

Assortion: Upsell & Bundles acts as a personal sales associate for your online store, guiding customers through a variety of complementary products and irresistible deals. This app allows store owners to create bundled offers, volume discounts, and product addons, essentially tailoring recommendations to each customer's journey. For businesses of all sizes, from nascent startups to sprawling enterprises, Assortion provides a toolkit to customize offers that resonate with diverse customer bases. The app's standout feature, the upsell cart drawer, acts as a last-minute persuasive pitch to increase cart value. Each feature, be it a popup cross-sell or a post-purchase upsell, is designed to enhance customer engagement and multiply sales opportunities.

How Does Nova: Frequently Bought Hero Work?

Nova: Frequently Bought Hero takes a data-driven approach to upselling by leveraging customer purchase history and behavior. This app delicately places product suggestions on product pages, akin to the smart, automatic recommendations that customers have grown accustomed to on platforms like Amazon. The aim is to present customers with products they are inclined to purchase, facilitating a natural increase in order value. Nova's widget customization enables seamless aesthetic integration with your shop branding, while the recommendations engine can run on autopilot or be fine-tuned through custom rules.

How Much Does Assortion: Upsell & Bundles Cost?

Investing in upselling and cross-selling tools should align with the expected return on investment. Assortion's Basic plan begins at $14.99/month, ideal for startups and small businesses. The Pro tier, at $29.99/month, is suited for growing operations looking for advanced popups and post-purchase upselling. For larger businesses, the Growth plan at $49.99/month includes the premium upsell cart drawer function. There are no hidden charges, paving the way for transparent pricing structures.

How much does Nova: Frequently Bought Hero cost?

Nova: Frequently Bought Hero stands unique as it does not list any pricing tiers, indicating a potential custom pricing model. This could mean that the app tailors its pricing to the specific needs of a business, thereby, offering a more personalized approach to cost. However, the absence of transparent pricing tiers may require direct negotiation for potential users.

Cost Analysis: Assortion: Upsell & Bundles vs. Nova: Frequently Bought Hero

When comparing Assortion and Nova, Assortion’s transparent tiered pricing provides clear options for businesses at different growth stages. As Nova does not list pricing, businesses should consider reaching out directly to understand potential costs. Depending on the level of customization and support required, Nova could range from a cost-effective option for startups to a premium service for large enterprises.

User Reviews & Customer Support Insights

Is Assortion: Upsell & Bundles good?

Backed by a stellar 4.9-star rating from 367 reviews, Assortion is heralded for its comprehensive upsell and cross-sell features. Users likely applaud the user interface and the integration analytics, which streamline their marketing efforts. High ratings may reflect satisfaction with customer support, although this isn’t explicitly detailed in the app data.

Is Nova: Frequently Bought Hero good?

Similarly, with a 4.9-star rating from 359 reviews, Nova enjoys commendation for its smart recommendation system and its positive effect on conversion rates. The customization and automated options of the app alongside the live chat support seem to resonate well with the users, offering both technical sophistication and accessible service.

User Preference: Assortion: Upsell & Bundles or Nova: Frequently Bought Hero?

Both apps boast nearly identical user satisfaction rates, making it a challenge to declare a definitive frontrunner. However, the slight edge in the number of reviews for Assortion might suggest a broader use base and, potentially, greater reliability due to more extensive user feedback.

Integration and Compatibility Comparison

Assortion: Upsell & Bundles Integrations:

Assortion integrates conveniently with Shopify's checkout, streamlining the upsell process without disrupting customer experience. This integration suggests a commitment to blending with the platform's inherent capabilities for a seamless operational workflow.

Nova: Frequently Bought Hero Integrations:

Nova does not specify any integrations. While this may call into question the app’s flexibility and extent of compatibility, the effectiveness of its upselling recommendations system could be sufficient for stores with straightforward operational needs.

Conclusion

In conclusion, Assortion: Upsell & Bundles and Nova: Frequently Bought Hero both offer powerful strategies to enhance Upselling and cross-selling in Shopify stores. With similar high ratings, each app has proven its worth to an array of satisfied users. Assortion's integration with Shopify's checkout may be a deciding factor for those who seek a more intertwined solution, while Nova's customized approach to upselling may appeal to those prioritizing personalization over integration. Strengths of Assortion include its variety of plans tailored to businesses at different stages, while Nova’s tailored approach points to a potentially flexible solution for diverse needs. Each has room for improvement in offering more detailed information on customer support and in the case of Nova, transparent pricing. Ultimately, Assortion may be more suitable for businesses looking for an off-the-shelf solution with clear pricing, whereas Nova could be the go-to choice for businesses seeking a more tailored upselling approach. Both tools provide the flexibility and optimization potential to successfully implement Upselling and cross-selling strategies.


Still Searching for the Right Fit?

Finding the perfect app to enhance your Shopify store's functionality can be a challenge, especially when it comes to upselling and cross-selling. You want an option that not only boosts revenue but elevates your customers' shopping experience. Allow us to introduce a contender that might just end your search: Frequently Bought Together, developed by Code Black Belt.

Key Features of Frequently Bought Together

Frequently Bought Together brings a host of powerful features to your storefront:

  • AI-driven recommendations: Offers personalized product suggestions, based on years of continuous algorithm training.
  • Customizable product bundles: Enables you to create your own bundles for every product to suit your business strategy.
  • Multiple discount types: Includes four types of bundle discounts to tempt customers and improve conversion rates.
  • Seamless theme integration: Adapts beautifully to your store's design, with customizable styles to match your brand.
  • High-performance handling: Efficiently deals with large volumes of products, orders, and high traffic without a hitch.

Why We Recommend Frequently Bought Together

In the landscape of upselling and cross-selling apps, Frequently Bought Together stands out for its sophisticated AI algorithm which has been trained and refined since its launch in March 2017. It’s not merely about increasing order values—it’s about understanding your customers and providing them with valuable recommendations that enhance their shopping experience. Moreover, the app's ability to smoothly integrate with various review platforms like Shopify POS, Yotpo, Judge.me, and others, ensures that your recommendations are bolstered by social proof.

Pricing Structure

The value-packed pricing of Frequently Bought Together begins at $9.99/month, which includes a 30-day free trial. This transparent investment is a testament to the app's confidence in providing ROI through its advanced functionality.

Merchant Feedback

The app boasts a stellar rating of 4.9 out of 2327 reviews. It's clear that merchants aren't just satisfied—they're delighted with the results. From the ease of installation and customization to the exceptional customer support, Frequently Bought Together earns its high praise. The merchants emphasize the significant impact on sales, the professional aesthetic, and the smart bundling options that the app brings to their stores.


Experience the synergy of advanced machine learning and practical e-commerce tools. Let Frequently Bought Together propel your store towards more conversions and a better shopping journey for your customers. The right tools make all the difference—see the proof for yourself.

Explore Frequently Bought Together Now

Transform your store's potential into tangible success—effortlessly.