Shopify Subscription Apps: Bundler ‑ Product Bundles VS Frequently Bought Together

Table of Contents

  1. Introduction
  2. How Does Bundler ‑ Product Bundles Work?
  3. How Does Frequently Bought Together Work?
  4. How Much Does Bundler ‑ Product Bundles Cost?
  5. How Much Does Frequently Bought Together Cost?
  6. Cost Analysis: Bundler ‑ Product Bundles vs. Frequently Bought Together
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


As e-commerce continues to boom, subscription services have emerged as a key revenue driver for online businesses. A report by McKinsey revealed that the subscription e-commerce market has grown by more than 100% per year over the past five years. This surge underlines the importance of efficient subscription models for online retailers. In light of this, we will be analyzing Bundler ‑ Product Bundles app developed by and Frequently Bought Together app by Code Black Belt.

How Does Bundler ‑ Product Bundles Work?

Bundler is designed to boost sales through bundle discounts. It caters particularly to businesses looking to increase their average order value and promote popular items collaboratively. Whether you're a small start-up or a large enterprise, Bundler permits you to offer discounts on bundled purchases, with features such as automatic bundle discounts, tiered discounting, and mix bundles, among others. For instance, consider a small business owner who sells fitness apparel. With Bundler, they can offer a discount to customers who purchase a sports bra, leggings, and running shoes together, thereby encouraging higher spend per transaction.

How Does Frequently Bought Together Work?

Frequently Bought Together brings intelligent product recommendations to your online store. The Code Black Belt creation helps drive higher conversion rates by enabling customers to purchase related items with a single click, subsequently boosting order value. The app's AI-driven recommendation engine serves start-ups to large businesses, and the bundle discounts offered are tailored to optimize results. Take, for example, an online book retailer could leverage the app to recommend a series of books that are frequently bought together, increasing the potential transaction value.

How Much Does Bundler ‑ Product Bundles Cost?

When selecting a subscription service app, pricing is crucial. Bundler offers a user-friendly free plan and a premium plan priced at $6.99/month. The free plan comes with unlimited bundles, customizable widgets, and conditions for discounts. Medium-sized businesses that need additional services like variant level bundles and landing pages may find the premium plan more suited to their needs.

How Much Does Frequently Bought Together Cost?

Frequently Bought Together offers a single unlimited plan at $9.99/month. It provides an infinite number of products, orders, and traffic, along with support, making it an affordable option for businesses of all sizes.

Cost Analysis: Bundler ‑ Product Bundles vs. Frequently Bought Together

Comparing the two, Bundler offers a free entry point for businesses, a beneficial feature for startups, whereas Frequently Bought Together delivers a full suite of features at $9.99/month, delivering ultimate value for businesses aiming for accelerated growth.

User Reviews & Customer Support Insights

Is Bundler ‑ Product Bundles Good?

With a near-perfect average rating of 4.9 stars and 1075 reviews, Bundler is warmly embraced by Shopify users. Judging by the features and integrations the app offers, users likely value the flexibility and variety of bundling opportunities it provides.

Is Frequently Bought Together Good?

Similarly, Frequently Bought Together also scores an impressive 4.9 stars. However, it does so with a substantially higher review count of 2293, likely appealing to users due to its advanced AI-driven recommendations feature and excellent customer support.

User Preference: Which App Wins?

While both apps sit at a comparable rating, Frequently Bought Together leads in terms of the review count. This suggests that it might have proven to be more beneficial to a larger number of users, attributed potentially to its robust recommendation suite.

Integrations and Compatibility

Bundler ‑ Product Bundles Integrations:

Bundler integrates with multiple tools like Shopify POS, Currency Converters, and Subscriptions, allowing greater customization and convenience for users.

Frequently Bought Together Integrations:

Frequently Bought Together plays well with Shopify POS and different review platforms, which can enhance its recommendation capability by leveraging user reviews.

Still Searching for the Right Fit?

Choosing the right subscription app for your Shopify store can be a pivotal decision. Have you found yourself wondering if there's a tool that can simplify your subscription management while providing valuable insights into your customer’s journey?

Consider Subscription Plus. Launched in June 2021, this app has swiftly aligned with Shopify's high standards for speed, ease of use, and merchant value. But what makes it stand out?

Ease of Use:

Subscription Plus is designed to integrate seamlessly with your Shopify admin and the latest themes, making the setup a breeze. You can manage your subscriptions directly within the Shopify environment, ensuring a smooth workflow.


Whether you're selling monthly mystery boxes or offering premium content, the app allows you to create flexible subscriptions for a variety of products and collections. This flexibility extends to your customers as well, who can easily update their information after placing an order.

Insights and Management:

Understanding why customers cancel is just as important as managing active ones. Subscription Plus provides unique insights into subscriber retention, helping you make informed decisions to keep your customer base growing.

Customer Support:

A dedicated support team is ready to assist you, ensuring that any hiccups are resolved promptly, allowing you to focus on what you do best — growing your business.


The app is free to install, with a fee model that scales with your success. You pay nothing for the first $1,000 in order volume per month, and only a 1% revenue share thereafter.

Moreover, the app's reviews speak volumes. Merchants praise its user-friendly platform and the seamless integration with other Shopify services, like Sky Pilot for digital product delivery. While no service is without its challenges, the overall sentiment from users is one of satisfaction and improved operational efficiency. So, if you're looking for a subscription management solution that is both powerful and user-friendly, why not give Subscription Plus a closer look? It might just be the partner you need to streamline your subscriptions and bolster your recurring revenue. Have you experienced the ease of managing subscriptions with Subscription Plus? If not, what's holding you back from trying a solution that could transform your business? Learn More.