Table of Contents
- Introduction
- How Does Bundler ‑ Product Bundles Work?
- How Does Easy Bundles | Bundle Builder Work?
- How Much Does Bundler ‑ Product Bundles Cost?
- How Much Does Easy Bundles | Bundle Builder Cost?
- Cost Analysis: Bundler ‑ Product Bundles vs. Easy Bundles | Bundle Builder
- User Reviews & Customer Support Insights
- Integrations and Compatibility
- Conclusion
Introduction
The rise of e-commerce has brought along with it various business models, one of which is subscription-based services. A study by McKinsey indicated that the subscription e-commerce market has grown 100% every year for the past five years. Subscription services, which offer a recurring, scheduled delivery of products or services, have emerged as a compelling business model due to convenience and personalized experience. In this blog post, we'll explore and compare two popular Shopify apps that provide product bundling functionality - Bundler ‑ Product Bundles and Easy Bundles | Bundle Builder. Both have managed to turn heads in the Shopify app marketplace since their respective launches - Bundler in 2019 and Easy Bundles in 2022.
How Does Bundler ‑ Product Bundles Work?
Bundler - Product Bundles has carved a niche for itself as an effective tool for enhancing sales through bundle discounts. The app facilitates bundle creation, providing a means to increase the average order value and promote popular products together. One of the stand-out features of Bundler is its ability to create various types of bundles like classic bundles, Mix & Match bundles, and volume discounts. This flexibility is crucial for businesses at different stages, from startups looking for fast upsell options to large enterprises using tailored tiered discounts. Whether a business is selling physical goods or digital products, the array of options caters to all. Consider a hypothetical online clothing retailer; they can use Bundler to offer discounts on a bundle of a shirt, trousers, and shoes, promoting a complete outfit. By doing so, it increases average order value and simultaneously promotes multiple products together.
How Does Easy Bundles | Bundle Builder Work?
Easy Bundles | Bundle Builder mirrors the product bundling concept but adds its twist. Its primary focus is driving up the Average Order Value (AOV) by allowing customers to build their own custom bundles, creating product kits, and offering tiered bundle discounts. One of the key special features of this app is its customizability. The app integrates seamlessly with your store and delivers a unique bundle and box builder layout. In addition to regular product bundling, it also provides gifting bundles, enabling personalized gift boxes and video message inclusions. Let's take a hypothetical online jewelry store. Easy Bundles | Bundle Builder allows customers to create their own jewelry combinations, making selections based on their preferences. This enhances the customer purchasing experience, positively affecting sales.
How Much Does Bundler ‑ Product Bundles Cost?
Bundler ‑ Product Bundles pricing structure is reasonably simple and cost-effective. The app offers two plans: 1) The FREE PLAN provides unlimited bundles, customizable widgets, volume discounts, and more. This free offering is ideally suited for startups or small businesses looking for basic bundling options without additional investment. 2) The Premium plan, which comes at a monthly price of $6.99, provides advanced features like Mix & Match, landing pages, bundles listing, and funnels. These extra features are beneficial for medium to large enterprises looking to fully utilize the potential of product bundling.
How Much Does Easy Bundles | Bundle Builder Cost?
In comparison, Easy Bundles | Bundle Builder follows a tiered pricing strategy. The app offers: 1) Development only plan: This is a free plan meant for stores still being set up. 2) Starter Plan: Costs $19/month and allows up to 3 Bundle Flows. 3) Plus Plan: Comes at $99/month offering up to 10 Bundle Flows. 4) Enterprise Plan: Pegged at $199/month and provides unlimited bundle flows. Each tier comes with additional features suited to businesses of varying sizes, making the pricing justifiable.
Cost Analysis: Bundler ‑ Product Bundles vs. Easy Bundles | Bundle Builder
Bundler ‑ Product Bundles offer affordability for businesses seeking foundational and premium bundling features. However, Easy Bundles | Bundle Builder provides scalable pricing, building on the bundling capabilities available with each higher price point. Each app provides excellent value for its price. However, the business size and the need for specific bundling features will dictate the cost-effectiveness for individual businesses.
User Reviews & Customer Support Insights
Is Bundler ‑ Product Bundles Good?
With a stellar average rating of 4.9 stars out of 1075 reviews, Bundler ‑ Product Bundles evidently satisfies its users. The reviews most likely praise its versatility, rich features, and ease-of-use.Is Easy Bundles | Bundle Builder Good?
Easy Bundles | Bundle Builder holds an impressive 5-star rating, although with fewer reviews – 128. The full rating reflects user satisfaction, indicating a superior user experience and noteworthy features.User Preference: Which App Wins?
While both apps have high user ratings, Bundler ‑ Product Bundles edges ahead in user preference with a larger number of positive reviews. The extensions of user satisfaction include comprehensive features, pricing, and customer service quality. Still, considering the impressive 5-star rating for Easy Bundles | Bundle Builder, it's clear that both apps have their strengths.Integrations and Compatibility
Bundler ‑ Product Bundles Integrations:
Some key integrations for Bundler ‑ Product Bundles are Shopify POS, Currency Converters, and Subscriptions. These integrations enhance the app's functionality and help businesses to tap into additional sales channels and streamline operations.Easy Bundles | Bundle Builder Integrations:
Easy Bundles | Bundle Builder integrates with prominent software like Klaviyo and tools like Appstle and Rebuy. These integrations extend the app’s functionality, providing added features to help businesses maximize their sales strategies.Still Searching for the Right Fit?
Choosing the right subscription app for your Shopify store can be a pivotal decision. Have you found yourself wondering if there's a tool that can simplify your subscription management while providing valuable insights into your customer’s journey?
Consider Subscription Plus. Launched in June 2021, this app has swiftly aligned with Shopify's high standards for speed, ease of use, and merchant value. But what makes it stand out?
Ease of Use:
Subscription Plus is designed to integrate seamlessly with your Shopify admin and the latest themes, making the setup a breeze. You can manage your subscriptions directly within the Shopify environment, ensuring a smooth workflow.
Flexibility:
Whether you're selling monthly mystery boxes or offering premium content, the app allows you to create flexible subscriptions for a variety of products and collections. This flexibility extends to your customers as well, who can easily update their information after placing an order.
Insights and Management:
Understanding why customers cancel is just as important as managing active ones. Subscription Plus provides unique insights into subscriber retention, helping you make informed decisions to keep your customer base growing.
Customer Support:
A dedicated support team is ready to assist you, ensuring that any hiccups are resolved promptly, allowing you to focus on what you do best — growing your business.
Pricing:
The app is free to install, with a fee model that scales with your success. You pay nothing for the first $1,000 in order volume per month, and only a 1% revenue share thereafter.
Moreover, the app's reviews speak volumes. Merchants praise its user-friendly platform and the seamless integration with other Shopify services, like Sky Pilot for digital product delivery. While no service is without its challenges, the overall sentiment from users is one of satisfaction and improved operational efficiency. So, if you're looking for a subscription management solution that is both powerful and user-friendly, why not give Subscription Plus a closer look? It might just be the partner you need to streamline your subscriptions and bolster your recurring revenue. Have you experienced the ease of managing subscriptions with Subscription Plus? If not, what's holding you back from trying a solution that could transform your business? Learn More.
