Shopify Subscription Apps: Bundler ‑ Product Bundles VS Assortion: Upsell & Bundles

Table of Contents

  1. Introduction
  2. How Does Bundler ‑ Product Bundles Work?
  3. How Does Assortion: Upsell & Bundles Work?
  4. How Much Does Bundler ‑ Product Bundles Cost?
  5. How Much Does Assortion: Upsell & Bundles Cost?
  6. Cost Analysis: Bundler ‑ Product Bundles vs. Assortion: Upsell & Bundles
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


The rise of subscription services in ecommerce has fundamentally changed how retail businesses drive recurring sales. It's a simplification of the purchasing process wherein customers pay upfront to receive products or services regularly until their subscription ends. Bundler ‑ Product Bundles and Assortion: Upsell & Bundles are two noteworthy apps that are making waves in this growing market. In this blog, we dive deeper into these apps, offering a comprehensive comparison to help you make a well-informed decision.

How Does Bundler ‑ Product Bundles Work?

Developed by, Bundler - Product Bundles is a Shopify app launched in 2019, designed to help businesses boost sales by incentivizing customers to purchase products in bundles. It provides businesses at various stages with the tools they need for creating different types of bundles. For instance, an enterprise can create Mix & Match bundles or offer volume discounts to move inventory quickly. Furthermore, the integration of Shopify POS makes it a versatile choice for businesses looking to extend functionalities to their physical stores.

How Does Assortion: Upsell & Bundles Work?

Launched in December 2021 by Assortion, Assortion: Upsell & Bundles is a robust Shopify app offering upsells, cross-sells, and product recommendations. The application provides beneficial features like the ability to bundle frequently bought products together and offering product add-ons that can be added to cart alongside the primary product. It's a comprehensive solution for businesses of all sizes, with integrated analytics and a consistent design across widgets.

How Much Does Bundler ‑ Product Bundles Cost?

Notably, Bundler - Product Bundles offers a free plan with unlimited bundles, discount conditions, and volume discounts among other features. For businesses requiring more advanced functionalities like Mix & Match or landing pages, a premium subscription at $6.99 per month is offered. There are no additional activation or transaction fees mentioned.

How Much Does Assortion: Upsell & Bundles Cost?

Assortion: Upsell & Bundles keeps it modular with pricing starting at $14.99 per month under the Basic plan. Its Pro plan at $29.99/month and Growth plan at $49.99/month offer advanced features like upsell cart drawer and post-purchase upsell, providing scalability for growing businesses.

Cost Analysis: Bundler ‑ Product Bundles vs. Assortion: Upsell & Bundles

Both apps offer competitive, tiered pricing structures designed to accommodate businesses at varying stages of growth. Bundler ‑ Product Bundles stands out with a free tier offering numerous features, whereas Assortion: Upsell & Bundles offers more specialized features at higher price levels.

User Reviews & Customer Support Insights

Is Bundler ‑ Product Bundles Good?

With a rating of 4.9 stars from over a thousand reviews, Bundler ‑ Product Bundles enjoys a strong reputation among users who often mention its usability and feature-rich nature.

Is Assortion: Upsell & Bundles Good?

Assortion: Upsell & Bundles also boasts a 4.9-star rating but with fewer reviews, suggesting a happy yet smaller user base. Their varied feature offerings and focus on upselling frequently receive commendations.

User Preference: Which App Wins?

Although both apps are highly-rated, Bundler ‑ Product Bundles seems to be more popular based on the number of reviews. However, Assortion: Upsell & Bundles, despite being newer, holds its own with an equally high rating by users.

Integrations and Compatibility

Bundler ‑ Product Bundles Integrations:

Bundler ‑ Product Bundles integrates with Shopify POS and Currency Converters, thereby extending its functionality and reach.

Assortion: Upsell & Bundles Integrations:

Assortion: Upsell & Bundles has checkout integration, simplifying the upselling process and seamless for customers.

Still Searching for the Right Fit?

Choosing the right subscription app for your Shopify store can be a pivotal decision. Have you found yourself wondering if there's a tool that can simplify your subscription management while providing valuable insights into your customer’s journey?

Consider Subscription Plus. Launched in June 2021, this app has swiftly aligned with Shopify's high standards for speed, ease of use, and merchant value. But what makes it stand out?

Ease of Use:

Subscription Plus is designed to integrate seamlessly with your Shopify admin and the latest themes, making the setup a breeze. You can manage your subscriptions directly within the Shopify environment, ensuring a smooth workflow.


Whether you're selling monthly mystery boxes or offering premium content, the app allows you to create flexible subscriptions for a variety of products and collections. This flexibility extends to your customers as well, who can easily update their information after placing an order.

Insights and Management:

Understanding why customers cancel is just as important as managing active ones. Subscription Plus provides unique insights into subscriber retention, helping you make informed decisions to keep your customer base growing.

Customer Support:

A dedicated support team is ready to assist you, ensuring that any hiccups are resolved promptly, allowing you to focus on what you do best — growing your business.


The app is free to install, with a fee model that scales with your success. You pay nothing for the first $1,000 in order volume per month, and only a 1% revenue share thereafter.

Moreover, the app's reviews speak volumes. Merchants praise its user-friendly platform and the seamless integration with other Shopify services, like Sky Pilot for digital product delivery. While no service is without its challenges, the overall sentiment from users is one of satisfaction and improved operational efficiency. So, if you're looking for a subscription management solution that is both powerful and user-friendly, why not give Subscription Plus a closer look? It might just be the partner you need to streamline your subscriptions and bolster your recurring revenue. Have you experienced the ease of managing subscriptions with Subscription Plus? If not, what's holding you back from trying a solution that could transform your business? Learn More.