Shopify Sales Analytics Apps: TrueProfit: Profit Analytics vs Report Toaster: Custom Reports

Table of Contents

  1. Introduction
  2. How Does TrueProfit: Profit Analytics Work?
  3. How Does Report Toaster: Custom Reports Work?
  4. How Much Does TrueProfit: Profit Analytics Cost?
  5. How much does Report Toaster: Custom Reports cost?
  6. Cost Analysis: TrueProfit: Profit Analytics vs. Report Toaster: Custom Reports
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Businesses navigating the e-commerce landscape are well aware of the critical role sales analytics play in driving success. These powerful tools provide actionable insights that can optimize operations, enhance customer experiences, and significantly boost bottom lines. In this context, sales analytics apps serve as the cornerstone for data-driven decision-making. Today, we delve into two outstanding applications: TrueProfit: Profit Analytics and Report Toaster: Custom Reports. Both offer a wealth of functionalities to Shopify merchants, streamlining integration with ad platforms and positively impacting their sales strategies.

How Does TrueProfit: Profit Analytics Work?

Boasting real-time net profit tracking and intuitive dashboards, TrueProfit: Profit Analytics stands as a robust solution for Shopify store owners. Key features include auto-tracking of all costs, product and marketing analytics, and synchronization with various advertising platforms. For businesses of every scale, from startups to large enterprises, TrueProfit ensures that critical financial metrics are effortlessly tracked and analyzed. Special mentions include weight-based shipping cost calculations and marketing attribution which are exclusive to higher-tier plans, allowing for a deeper dive into the cost versus revenue analysis.

How Does Report Toaster: Custom Reports Work?

Report Toaster: Custom Reports by Cloudlab empowers merchants with advanced reporting capabilities, utilizing real-time data for customizable, automated, and sharable reports. Offering an array of pre-built templates and the ability to track data such as commissions and aging buckets, it caters to the needs of a wide business spectrum. The application's versatility shines by allowing detailed report customization and export options, making Report Toaster particularly valuable for merchants who require granular control over their data reporting.

How Much Does TrueProfit: Profit Analytics Cost?

Effective sales analytics solutions need to balance cost with functionality. TrueProfit: Profit Analytics presents four pricing tiers: starting from the Basic plan at $25/month catering to small stores, with progressively increased capacities in the Advanced and Ultimate tiers priced at $50/month and $100/month respectively, and peaking with the Enterprise plan at $200/month, aimed at large businesses requiring extensive features with no limitations on order volume. Each tier adds additional features and capacities, with no mention of hidden fees, embodying versatility and scalability in their offerings.

How much does Report Toaster: Custom Reports cost?

Report Toaster: Custom Reports presents a budget-friendly approach with a free plan for basic Shopify setups and moves up to $9/month for the Standard plan. Large-scale operations could opt for the Advanced or Plus plans, priced at $30/month and $150/month, setting out solutions for Shopify's varied user base. As businesses grow, they might transition to higher-tier plans to gain uncompromised access to data, scheduled reporting, and multi-store functionality, without any excess baggage of additional fees.

Cost Analysis: TrueProfit: Profit Analytics vs. Report Toaster: Custom Reports

Comparing both apps, Report Toaster offers a generous starting point with its free plan, which may appeal to new or cost-conscious businesses. TrueProfit, with its entry-level Basic plan, starts at $25/month but offers distinct features like LTV tracking. As the tiers progress, TrueProfit: Profit Analytics holds ground with extensive analytics suitable for voluminous and intricate operations, while Report Toaster maintains a lead in cost-efficiency and reporting flexibility. Discounts or free trial periods could further influence decision-making processes for prospective users.

User Reviews & Customer Support Insights

Is TrueProfit: Profit Analytics good?

With an impressive average of 4.9 stars from 266 reviews, TrueProfit: Profit Analytics garners high praise likely for its comprehensive analytics and user-friendly interface. Users may appreciate the real-time insights and automated cost tracking, which are crucial for keeping a pulse on profitability. The high rating also implies exceptional customer service, although specifics aren’t provided.

Is Report Toaster: Custom Reports good?

Mirroring TrueProfit’s positive feedback, Report Toaster: Custom Reports also sits at 4.9 stars, albeit from 178 reviews. This tends to reflect satisfaction with its real-time customizable reports and user-centric features. The sentiment suggests that the app's flexibility and support options resonate well with its users.

User Preference: TrueProfit: Profit Analytics or Report Toaster: Custom Reports?

The close match in ratings, with TrueProfit edging slightly forward in the number of reviews, indicates strong performance by both apps. Users might incline towards TrueProfit for in-depth profit analytics, while Report Toaster may be preferred for its reporting versatility and approachability.

Integration and Compatibility Comparison

TrueProfit: Profit Analytics Integrations:

TrueProfit prides itself on seamless integration with major ad platforms, such as Facebook Ads, Google Ads, and TikTok Ads. These integrations enrich the app’s functionality, providing users with a holistic view of their advertising spend and campaign performance directly within the profit analytics dashboard.

Report Toaster: Custom Reports Integrations:

Report Toaster excels in its compatibility with a range of tools like Google Sheets and ShipStation. Such versatility offers businesses the opportunity to merge operational analytics with the reporting process smoothly, streamlining various aspects of store management and logistics.


TrueProfit: Profit Analytics and Report Toaster: Custom Reports bring to the table their unique flavors in sales analytics. While TrueProfit focuses on comprehensive profit and cost tracking, Report Toaster emphasizes tailored reporting and analytics. User reviews have spoken highly of both, and their integration capabilities demonstrate they can play well within the existing ecosystems of Shopify stores. TrueProfit stands out with an analytical depth ideal for businesses prioritizing profit metrics, whereas Report Toaster shines with its robust, flexible reporting suitable for an operation of any size. The choice between the two ultimately depends on a business’s specific needs and goals within sales analytics, with each offering distinct pathways to e-commerce success.

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This app transcends the boundaries of traditional cart modifications by offering a strategic tool for fostering customer loyalty and boosting sales. It works in tandem with apps like Appstle and Bold Product Options to create a seamless reordering process, which not only elevates user convenience but also contributes to recurring revenue.

Pricing Structure

Reorder Master offers a free plan that comes with a 7-day free trial, allowing you to experience the impact without immediate commitment. As your business scales, you can choose from diverse pricing plans tailored to fit the unique needs of your expanding customer base.

Merchant Feedback

Although we can't share specific merchant testimonials here, the app boasts an impressive average rating of 4.9 out of 67 reviews. This speaks volumes about its efficacy and the satisfaction it delivers to Shopify store owners.


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