Shopify Sales Analytics Apps: FBTrack ‑ Facebook Pixels App vs Grapevine Post Purchase Survey

Table of Contents

  1. Introduction
  2. How Does FBTrack ‑ Facebook Pixels App Work?
  3. How Does Grapevine Post Purchase Survey Work?
  4. How Much Does FBTrack ‑ Facebook Pixels App Cost?
  5. How much does Grapevine Post Purchase Survey cost?
  6. Cost Analysis: FBTrack ‑ Facebook Pixels App vs. Grapevine Post Purchase Survey
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


In the complex landscape of online commerce, businesses thrive on data-driven decision making. Sales analytics apps are invaluable tools, offering insights that enhance customer experiences and amplify sales outcomes. In this spotlight, we delve into two notable Shopify Sales analytics apps: the FBTrack - Facebook Pixels App and Grapevine Post Purchase Survey. With impressive ease of integration and impactful data collection, these apps play crucial roles in optimizing e-commerce ventures.

How Does FBTrack ‑ Facebook Pixels App Work?

FBTrack is an app that specializes in leveraging Facebook's pixel technology for comprehensive sales analytics. By installing multiple Facebook Pixels and employing Conversions API tracking, it circumvents the tracking challenges posed by browser privacy updates and ad blockers. This app is particularly pertinent for businesses that rely on Facebook ads for conversion and retargeting. Its server-side event collection enhances precision in reporting, crucial for optimizing marketing ROI. From startups to large enterprises, the app’s utilities scale with the size of a business, addressing a broad spectrum of tracking needs with intuitive management tools.

How Does Grapevine Post Purchase Survey Work?

Grapevine shines by providing actionable customer insights through post-purchase surveys. This app gathers zero-party data directly from customers across multiple touchpoints, including online stores and point-of-sale systems. With unlimited survey responses and customizable options, businesses can dive deep into consumer psychology. Insights on customer satisfaction and attribution help drive operational and marketing strategies, applicable to businesses of all sizes. Grapevine's robust reporting tools enable companies to refine their approaches in real-time, an indispensable feature for customer-centric growth.

How Much Does FBTrack ‑ Facebook Pixels App Cost?

Appropriate pricing is a vital consideration in selecting a sales analytics tool. FBTrack offers an 'Unlimited' plan at $7.99/month. This cost includes features like unlimited pixel installations, Conversions API tracking, reactive support, and server-side event management. While FBTrack has no tiered pricing, its comprehensive suite of services makes it accessible and valuable for a wide range of businesses, without overwhelming them with complicated pricing structures.

How much does Grapevine Post Purchase Survey cost?

Grapevine’s 'Complete' plan is offered at $25/month. This plan encompasses unlimited surveys and responses, multiple survey channels, insightful reports, and an array of integrations built for Shopify. While higher in price than FBTrack, Grapevine warrants its cost with a suite of in-depth survey tools tailored to gather nuanced customer feedback, ideal for growing businesses that prioritize customer insights in their sales strategy.

Cost Analysis: FBTrack ‑ Facebook Pixels App vs. Grapevine Post Purchase Survey

When comparing the costs, FBTrack stands out for businesses looking for a cost-efficient solution to tracking and analytics within Facebook's ecosystem. Grapevine, with a more robust price point, offers depth in survey capabilities. There are no evident promotional discounts; each app presents a unique proposition making the best fit dependent on the specific needs of a business within sales analytics.

User Reviews & Customer Support Insights

Is FBTrack ‑ Facebook Pixels App good?

FBTrack's 4.8-star rating from 247 reviews suggests high user satisfaction, likely a reflection of its seamless tracking and extensive support. The app's effectiveness in providing diverse options within the analytical space resonates well with users, and its proactive customer support is a contributing factor to its positive acclaim.

Is Grapevine Post Purchase Survey good?

Grapevine boasts a perfect 5-star rating from 152 reviews, indicating exceptional user approval. The app’s success can be attributed to its comprehensive surveys and insightful analytics providing users with precise data for informed decisions. Satisfied customers often highlight the significant impact on understanding their marketing channels and customer satisfaction levels.

User Preference: FBTrack ‑ Facebook Pixels App or Grapevine Post Purchase Survey?

FBTrack’s slightly lower rating but higher review count suggests a broader user base, while Grapevine’s perfect rating indicates a potentially more satisfied but smaller user circle. The choice seems influenced by specific business needs: tracking efficiency for FBTrack and in-depth customer insights for Grapevine.

Integration and Compatibility Comparison

FBTrack ‑ Facebook Pixels App Integrations:

FBTrack integrates with key systems such as Facebook Pixel, Meta Pixel, and Online Store 2.0, aiding in creating a cohesive ecosystem for Facebook advertisers.

Grapevine Post Purchase Survey Integrations:

In contrast, Grapevine offers versatility with integration across Shopify POS, Checkout, ReCharge Payments, Klaviyo, Google Analytics, and more, making it a highly adaptable tool for data gathering across various platforms and services.


FBTrack and Grapevine extend powerful capabilities in their respective niches within Sales analytics. While FBTrack facilitates precise tracking and ad performance, Grapevine excels in gleaning in-depth customer insights. The standout strengths of FBTrack include its integration with Facebook’s advertising system and affordability. Grapevine’s ability to gather customer sentiment in detail places it at the forefront for businesses where customer feedback is paramount. Given the differential strengths, FBTrack may suit businesses focused on optimizing online advertising, while Grapevine appeals to those who prioritize direct customer feedback to inform their sales strategy. While both prove their value in the realm of sales analytics, the choice between them should align with your specific business requirements and strategic priorities.

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Pricing Structure

Reorder Master offers a free plan that comes with a 7-day free trial, allowing you to experience the impact without immediate commitment. As your business scales, you can choose from diverse pricing plans tailored to fit the unique needs of your expanding customer base.

Merchant Feedback

Although we can't share specific merchant testimonials here, the app boasts an impressive average rating of 4.9 out of 67 reviews. This speaks volumes about its efficacy and the satisfaction it delivers to Shopify store owners.


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