Shopify Sales Analytics Apps: Easy Reports vs Littledata – Revenue Tracking

Table of Contents

  1. Introduction
  2. How Does Easy Reports Work?
  3. How Does Littledata – Revenue Tracking Work?
  4. How Much Does Easy Reports Cost?
  5. How Much Does Littledata – Revenue Tracking Cost?
  6. Cost Analysis: Easy Reports vs Littledata – Revenue Tracking
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Sales analytics is the backbone of successful retail strategies, with 76% of retailers aiming to invest more in their data capabilities to make more informed decisions. For Shopify store owners, leveraging the right sales analytics apps can translate into improved decision-making, enhanced customer experiences, and a significant uptick in revenue. In this arena, two heavy hitters stand out: Easy Reports and Littledata – Revenue Tracking. Both tools promise to streamline the analytical process, offering a plethora of options for drilling down into one's sales data, ensuring seamless integration, and ultimately enhancing a merchant's capacity to make data-driven decisions.

How Does Easy Reports Work?

Easy Reports is a feature-rich sales analytics app that prides itself on its capability to customize a wide range of reports. The app allows users to generate detailed reports on orders, products, inventory, and customer data within seconds. With a user-friendly interface, businesses can choose from various attributes and filters to tailor their reports. The option to export in XLS, CSV, PDF, and JSON formats adds to its versatility. For startups, the ease of setting up and creating instant reports can provide invaluable insights without the need for a dedicated data team. Mid-size businesses will benefit from the ability to schedule report generation and receive them via email, ensuring regular insights to drive decision-making. Larger enterprises can capitalize on the app's ability to store reports safely in one location, centralizing data analysis efforts. Consider a hypothetical scenario: an online fashion retailer uses Easy Reports to segment customer purchases by region and season, leading to a tailored marketing campaign that significantly boosts sales in targeted demographics.

How Does Littledata – Revenue Tracking Work?

Littledata – Revenue Tracking is an app dedicated to congruently tracking revenue and customer data, integrating with Google Analytics 4 (GA4), and providing a connection to marketing channels. Its robust client-side and server-side tracking capabilities are built for data experts seeking comprehensive analytics. For budding businesses, the 30-day free trial allows for a risk-free opportunity to explore sophisticated tracking. Growing companies will find value in the app's real-time reporting, whereas large-scale operations will benefit from managed onboarding services and guaranteed uptime offered in the higher-tier plans. Imagine an e-commerce store leveraging Littledata to connect their Google Ads and Facebook Ads to GA4, revealing a more detailed customer journey that enables a more focused ad spend and increased ROAS (return on ad spend).

How Much Does Easy Reports Cost?

Cost is a crucial factor for businesses considering sales analytics solutions. Easy Reports offers four pricing tiers: - The Basic Plan at $4.99/month is ideal for startups on ‘Basic Shopify,’ with full feature access. - Small businesses on ‘Shopify’ can opt for the Standard Plan at $9.99/month. - The Advanced Plan at $19.99/month caters to growing businesses with 'Advanced Shopify.' - The Plus Plan, at $99.99/month, is tailored for 'Shopify Plus' clients needing expansive data services. There are no additional costs listed, making the pricing transparent and straightforward.

How Much Does Littledata – Revenue Tracking Cost?

Littledata – Revenue Tracking presents three distinct plans: - The Standard Plan starts at $99/month, including a 30-day free trial ideal for SMEs needing a basic GA4 connection. - For $249/month, the Pro Plan adds priority customer support, proving valuable for growing businesses with increasing reliance on data. - The Plus Plan costs $599/month and provides advanced features like headless tracking, suitable for large enterprises with complex needs. As with Easy Reports, transparency in pricing means no hidden charges are expected.

Cost Analysis: Easy Reports vs Littledata – Revenue Tracking

Comparatively, Easy Reports offers a more accessible entry point for cost-conscious startups and small businesses. Littledata positions itself for retailers with more extensive tracking needs and deeper pockets. Despite differing cost structures, both offer trial periods or free plans, allowing potential users to assess value firsthand.

User Reviews & Customer Support Insights

Is Easy Reports Good?

With an impressive rating of 4.9 stars from 116 reviews, users seem to endorse Easy Reports highly. The high rating likely reflects satisfaction with the app's customizable reporting features and ease of use, potentially with positive feedback on prompt and helpful customer support.

Is Littledata – Revenue Tracking Good?

Littledata – Revenue Tracking holds a 4.5-star rating across 107 reviews, indicating a strong user base that values its extensive tracking capabilities and integrations. The slightly lower rating compared to Easy Reports could suggest a steeper learning curve or reflect its higher pricing structure.

User Preference: Easy Reports or Littledata – Revenue Tracking?

While both apps have their advocates, the preference may boil down to specific business needs and cost considerations. Easy Reports appears favorable among users seeking straightforward reporting options, while Littledata garners praise from users desiring complex analytics and integration with marketing channels.

Integration and Compatibility Comparison

Easy Reports Integrations:

Notably, Easy Reports does not list specific integrations, focusing instead on delivering comprehensive reporting capabilities within the Shopify ecosystem.

Littledata – Revenue Tracking Integrations:

Littledata claims an impressive list of integrations, including Shopify Flow, Recharge, Klaviyo, GA4, TikTok, Pinterest, Facebook, and more, streamlining data collection and analysis across various platforms.


Both Easy Reports and Littledata – Revenue Tracking have cemented their place in the sales analytics space, offering a mix of features and pricing that cater to a diverse range of Shopify retailers. User reviews highlight high satisfaction with both apps, while integration capabilities present clear differences: Easy Reports' strength lies in its robust reporting, while Littledata shines with its wide array of integrations. Strength & Weaknesses: Easy Reports stands out for its simplicity and affordability, with room to achieve broader integrations. Littledata excels in holistic tracking and integrations, yet could improve in accessibility for smaller businesses. Recommendations: Store owners focused on customizable and cost-efficient reporting may find Easy Reports more aligned with their needs. For those prioritizing comprehensive tracking across multiple advertising and analytics platforms, Littledata – Revenue Tracking offers unparalleled depth, albeit at a higher price point. Each app exhibits unique benefits, and the best choice ultimately aligns with the specific priorities of your retail operation.

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  • Checkout Enhancements: Craft personalized notes and ensure a smooth transition of items to checkout, epitomizing user convenience.
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Why We Recommend Reorder Master

This app transcends the boundaries of traditional cart modifications by offering a strategic tool for fostering customer loyalty and boosting sales. It works in tandem with apps like Appstle and Bold Product Options to create a seamless reordering process, which not only elevates user convenience but also contributes to recurring revenue.

Pricing Structure

Reorder Master offers a free plan that comes with a 7-day free trial, allowing you to experience the impact without immediate commitment. As your business scales, you can choose from diverse pricing plans tailored to fit the unique needs of your expanding customer base.

Merchant Feedback

Although we can't share specific merchant testimonials here, the app boasts an impressive average rating of 4.9 out of 67 reviews. This speaks volumes about its efficacy and the satisfaction it delivers to Shopify store owners.


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