Shopify Sales Analytics Apps: BeProfit ‑ Profit Analytics vs TrueProfit: Profit Analytics

Table of Contents

  1. Introduction
  2. How Does BeProfit ‑ Profit Analytics Work?
  3. How Does TrueProfit: Profit Analytics Work?
  4. How Much Does BeProfit ‑ Profit Analytics Cost?
  5. How Much Does TrueProfit: Profit Analytics Cost?
  6. Cost Analysis: BeProfit ‑ Profit Analytics vs. TrueProfit: Profit Analytics
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


In the ever-expanding world of e-commerce, data analytics stands as the navigator for businesses sailing towards profit optimization. Within this domain, sales analytics has proven to be an indispensable tool for merchants. It empowers them to track performance, anticipate market trends, and make informed decisions fueled by data. This becomes even more critical when merchants have to consider every facet of the business, from cost of goods sold (COGS) to marketing expenditures. Shopify, the eminent e-commerce platform, offers various apps to help business owners delve into sales analytics. Two of these apps that have significantly enhanced the capacity for comprehensive and precise analytics are BeProfit ‑ Profit Analytics and TrueProfit: Profit Analytics. Both apps have etched their capabilities deeply in offering extensive analytics, seamless integration with various platforms, and positive effects on user experiences and decision-making processes.

How Does BeProfit ‑ Profit Analytics Work?

BeProfit ‑ Profit Analytics is more than just a dashboard; it’s a data-rich platform designed for businesses to navigate the details of profit tracking. The app integrates numerous data points, including ad expenditures, order metrics, and shipping costs, to provide an accurate representation of a business's financial health. The app’s utility spans across different business sizes. For startups, the ad integration is a game-changer, allowing them to see the direct relationship between marketing spends and profitability. Mid-size businesses benefit from product and order profit analytics, giving them a granular view of profitability per SKU. Enterprises may find the multishop view and custom reports particularly useful for managing complexity at scale. The real-time profit insights allow businesses to take reactive measures swiftly, turning insights into actions that enhance profitability. For instance, a business might see the impact of shipping discounts on their margins and adjust their strategy accordingly.

How Does TrueProfit: Profit Analytics Work?

TrueProfit: Profit Analytics streamlines profit tracking by automatically syncing costs and order metrics to present a real-time view of net profit. This eliminates the tedious work of spreadsheet management, ensuring that entrepreneurs remain focused on strategy rather than getting bogged down in data entry. TrueProfit's Product Analytics feature, included in the Advanced plan, helps businesses gain insight into the profitability of each product sold. This level of analysis is instrumental for businesses of all sizes, as it directly relates to inventory decision-making. For example, a small business owner can utilize the COGS by Zones feature from the Ultimate plan to better understand regional profitability and adjust shipping strategies accordingly. The Auto-sync feature for Shopify Shipping costs highlights TrueProfit's dedication to accuracy and efficiency, something all e-commerce businesses can appreciate. Real-time Profit/Loss Analytics help users quickly judge business health, while Customer Lifetime Value Report aids in long-term planning—an aspect vital for growth-focused businesses.

How Much Does BeProfit ‑ Profit Analytics Cost?

Affordable, yet comprehensive analytics solutions can significantly contribute to a company's sustainability and growth. BeProfit - Profit Analytics offers various plans tailored to diverse business needs: - Starter Plan: Free to install, offering an essential profit and expense dashboard with unlimited ad integrations, ideal for startups. - Basic Plan: At $99/month for SMEs, it brings real-time data refresh and direct support via live chat. - Ultimate Plan: $150/month suited to larger businesses looking for advanced features like P&L reports and LTV cohort analysis. - Plus: At $450/month, enterprises receive extensive services, including an account manager and API access, without order limits, ensuring scalability. Additional costs are not noted, suggesting a transparent pricing model, which businesses indeed appreciate.

How Much Does TrueProfit: Profit Analytics Cost?

TrueProfit: Profit Analytics also presents a tiered pricing model, designed to fit various business structures: - Basic: $25/month for early-stage businesses, offering foundational analytics up to 300 orders per month. - Advanced: Offering additional features like P&L reports for $50/month, a good fit for growing mid-sized businesses. - Ultimate: At $100/month, this level supports businesses scaling rapidly, providing up to 2000 orders per month. - Enterprise: The top tier is priced at $200/month with uncapped order volume, marking it as an enterprise-level solution. While explicitly noting no extra order fees, it suggests a straightforward cost perspective which appeals to cost-conscious businesses.

Cost Analysis: BeProfit ‑ Profit Analytics vs. TrueProfit: Profit Analytics

When juxtaposing the pricing structures of BeProfit ‑ Profit Analytics and TrueProfit: Profit Analytics, there's visible stratification intended to cater to businesses at different developmental stages. BeProfit appears to leverage more on high-end features at a higher price, with TrueProfit presenting a more affordable starting point. While promotional offers and trials weren't explicitly mentioned, such initiatives could sway decisions based on immediate value and upfront investment.

User Reviews & Customer Support Insights

Is BeProfit ‑ Profit Analytics good?

Exemplified by a glowing average of 4.9 stars from 334 reviews, the customer satisfaction for BeProfit ‑ Profit Analytics appears to be outstanding. It's likely that users value the comprehensive nature of the app, as well as its robust functionalities catered to nuanced analytics needs. Good customer support, as inferred through the provision of a live chat feature in the Basic plan, must have contributed positively to these perceptions.

Is TrueProfit: Profit Analytics good?

Mirroring the high praise of its competitor, TrueProfit: Profit Analytics also boasts a 4.9-star average but from 266 reviews. Potential highlights for users may include the app’s real-time tracking features and its user-friendly interface, enabling quick navigation and insights without a steep learning curve. The count of reviews suggests a slightly lower but still substantial user base, which could be related to market presence and outreach.

User Preference: BeProfit ‑ Profit Analytics or TrueProfit: Profit Analytics?

While both apps share high user satisfaction rates, BeProfit's larger number of reviews might suggest a greater market penetration or a longer presence in the market. However, preferences can also be influenced by factors like specific feature requirements, budget constraints, and perceived long-term value, points not solely determinable by the number of reviews or ratings.

Integration and Compatibility Comparison

BeProfit ‑ Profit Analytics Integrations:

With integrations covering Google Ads, Facebook Ads, and more, BeProfit ‑ Profit Analytics extends analytical capabilities, simplifying marketing ROI evaluations. The inclusion of major platforms indicates an ease of integration, enhancing the user experience by creating a cohesive data analysis journey.

TrueProfit: Profit Analytics Integrations:

TrueProfit's integrations list shares some commonalities with BeProfit, such as Google Ads, offering substantial analytical support. Its focus on a wide range of ad platforms, including Snapchat Ads and Bing Ads, encapsulates broader marketing channels, potentially giving users a holistic view of their marketing efforts.


In summarizing, both BeProfit ‑ Profit Analytics and TrueProfit: Profit Analytics present formidable tools in sales analytics with comprehensive features and a spectrum of pricing that appeals to various business sizes. The user reviews and ratings for each are a strong testament to their effectiveness. While each app has distinct strengths, such as BeProfit's multishop view and TrueProfit's mobile app functionality, their value is contingent upon user needs and preferences. For those prioritizing in-depth features and global oversight, BeProfit stands out, whereas TrueProfit calls to users seeking simplicity and cost-efficiency. For businesses edging towards data-driven decision-making, selecting between BeProfit and TrueProfit may come down to a balance between budget, preferred features, and the scale of analytics required. Nonetheless, either option represents a strategic investment towards cultivating a profitable Shopify presence.

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In your quest for the ultimate sales analytics tool on Shopify, we understand the importance of data-driven insights to track and boost your store's performance. While exploring various sales analytics apps, we'd like to introduce you to a distinctive solution that compliments any analytic endeavors by enhancing your customers' buying experience and encouraging repeat sales.

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Why We Recommend Reorder Master

This app transcends the boundaries of traditional cart modifications by offering a strategic tool for fostering customer loyalty and boosting sales. It works in tandem with apps like Appstle and Bold Product Options to create a seamless reordering process, which not only elevates user convenience but also contributes to recurring revenue.

Pricing Structure

Reorder Master offers a free plan that comes with a 7-day free trial, allowing you to experience the impact without immediate commitment. As your business scales, you can choose from diverse pricing plans tailored to fit the unique needs of your expanding customer base.

Merchant Feedback

Although we can't share specific merchant testimonials here, the app boasts an impressive average rating of 4.9 out of 67 reviews. This speaks volumes about its efficacy and the satisfaction it delivers to Shopify store owners.


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