Shopify Retargeting Ads Apps: Nabu Tracking for Google Ads vs Retargeting for Google Ads

Table of Contents

  1. Introduction
  2. How Does Nabu Tracking for Google Ads Work?
  3. How Does Retargeting for Google Ads Work?
  4. How Much Does Nabu Tracking for Google Ads Cost?
  5. How much does Retargeting for Google Ads cost?
  6. Cost Analysis: Nabu Tracking for Google Ads vs. Retargeting for Google Ads
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Imagine, 98% of visitors leave your website without making a purchase, and 70% of online shopping carts are abandoned without a transaction ever being completed. Retargeting ads become a powerful technique to bring back those tentative customers, perhaps turning interest into a successful sale. In the bustling digital marketplace, retargeting ads apps have revolutionized the way e-commerce businesses engage and reconnect with potential customers. By implementing apps like Nabu Tracking for Google Ads and Retargeting for Google Ads, businesses can tailor their marketing strategies to deliver personalized ad experiences that boost conversion rates.

Both Nabu Tracking and Retargeting for Google Ads offer robust solutions, enabling seamless integration with key platforms and enhancing overall marketing effectiveness. Let's delve into their world and understand how they can transform the retargeting ad experience for entrepreneurs and customers alike.

How Does Nabu Tracking for Google Ads Work?

Nabu Tracking for Google Ads simplifies conversion tracking, an invaluable asset to e-commerce ventures. With its emphasis on clarity, it automates pixel creation and ensures error-free conversion tracking. Especially useful for businesses, it demystifies the technical complexities of Google's regular updates to conversion tracking codes.

The app extends its features to include post-purchase, add-to-cart, and begin checkout tracking, providing a comprehensive analytical view for businesses of all sizes. Start-ups can benefit from the free plan for fewer orders, while medium and large enterprises may better leverage the advanced tier's priority support and extended tracking capabilities. Unique functionalities, like support for Enhanced conversions, make this app incredibly versatile within retargeting advertising.

In scenarios such as seasonal sales or product launches, Nabu Tracking can greatly enhance retargeting strategies by providing detailed insights into user behavior and conversion paths.

How Does Retargeting for Google Ads Work?

Retargeting for Google Ads focuses on audience creation and dynamic remarketing. This app enables businesses to install the Google Ads Dynamic Retargeting Pixel effortlessly, supporting real-time tracking of user behavior and enabling dynamic ads that resonate with the viewer's interests.

Regardless of a business's size, the ease of creating targeted audiences for retargeting campaigns is a major plus. The Free Forever plan comes as a boon for start-ups, while the advanced plan's unlimited order tracking is particularly suitable for growing businesses and established enterprises. The app upholds a hassle-free policy, ensuring no technical know-how is needed for both pixel installation and audience setup.

Imagine if a potential customer viewed a specific product on your site but left without purchasing. Retargeting for Google Ads would allow you to showcase that exact product in subsequent ads, nudging the customer towards completing the purchase.

How Much Does Nabu Tracking for Google Ads Cost?

Cost-effectiveness is a key factor in selecting a retargeting ads solution. Nabu Tracking introduces a tiered pricing model, providing a 'Freemium' plan apt for start-ups and an 'Advanced' tier at $19.99/month, which includes advanced tracking options ideal for growing and established businesses. The absence of additional costs or hidden fees is a clear sign of the app's transparent pricing strategy.

How much does Retargeting for Google Ads cost?

Likewise, Retargeting for Google Ads offers a Free Forever plan and an enhanced Advanced tier for $19.99/month. The latter provides dynamic remarketing and priority support, aligning with the needs of a diverse business clientele, from independent entrepreneurs to bustling enterprises.

Cost Analysis: Nabu Tracking for Google Ads vs. Retargeting for Google Ads

Both apps position their advanced plans at the same price point, but the real value lies in the specific features each app provides. While Nabu Tracking focuses on comprehensive conversion tracking, Retargeting for Google Ads emphasizes the power of dynamic retargeting. The choice between the two may come down to whether a business prioritizes detailed conversion paths over creating dynamic, behavior-based ads.

Neither app currently advertises promotional deals, but their free plans serve as an accessible entry point for businesses to experience the benefits of each platform.

User Reviews & Customer Support Insights

Is Nabu Tracking for Google Ads good?

With an impressive average rating of 4.9 stars out of 510 reviews, Nabu Tracking for Google Ads appears to be highly valued in the Shopify ecosystem. Users likely appreciate its seamless integration and error-free tracking functionality. The emphasis on automated processes and technical support may particularly resonate with users who prefer a hands-off approach.

Customer support plays a vital role in user satisfaction. Nabu Tracking's Advanced plan includes priority support, suggesting an elevated user experience for those choosing this paid option.

Is Retargeting for Google Ads good?

Retargeting for Google Ads, garnering an average rating of 4.7 stars from 125 reviews, offers a robust solution for retargeting campaigns. These solid ratings indicate a high level of user satisfaction, likely driven by its intuitive design and efficient dynamic ad creation.

Given the smaller number of reviews compared to Nabu Tracking, it could be an indicator of a growing user base or a niche focused demand for its unique features.

User Preference: Nabu Tracking for Google Ads or Retargeting for Google Ads?

Comparing user feedback, Nabu Tracking for Google Ads seems to have a higher favorability, which could be attributed to a number of factors such as its longevity in the market, or perhaps the broader appeal of its tracking functionalities. These metrics do not diminish the value of Retargeting for Google Ads; they simply underscore different user priorities and satisfaction levels.

Integration and Compatibility Comparison

Nabu Tracking for Google Ads Integrations:

Nabu Tracking boasts seamless integration with Google AdWords and Google Ads. This compatibility enhances the app's utility by simplifying the advertising workflow and minimizing maintenance for users.

Retargeting for Google Ads Integrations:

Similarly, Retargeting for Google Ads integrates with Google AdWords, Google Merchant Center, and Google Ads. Its capability to pull product information directly from the Merchant Center can be a defining attribute for users who require an efficient way to display the most up-to-date product details in their ads.


Nabu Tracking for Google Ads shines with its comprehensive conversion tracking, while Retargeting for Google Ads excels in user-friendly dynamic ad creation. User reviews reflect a strong preference for Nabu Tracking, yet both apps demonstrate robust integration prowess with Shopify's platform and Google's advertising services.

In terms of strengths, Nabu Tracking offers a higher level of detail and tracking accuracy, whereas Retargeting for Google Ads emphasizes ease of use in audience creation and dynamic ad customization. The notable weakness for both remains the necessity for continuous updates in response to Google Ads' evolving features.

Selecting the right app may come down to specific business goals and retargeting strategies. However, both apps demonstrate significant value in terms of overall features, integration, and user satisfaction within the specialized niche of retargeting ads on Shopify.

Still Searching for the Right Fit?

Finding the perfect app to boost your Shopify store can be a challenging quest. If you're delving into the world of retargeting ads, the importance of engaging with your audience through strategic campaigns cannot be overstressed. But have you considered the power of leveraging your existing customer base to generate new, organic leads? That's where SC Conjured Referrals steps into the spotlight.

Transforming Customers Into Brand Ambassadors

At its core, SC Conjured Referrals is not just a tool—it's an ambassador for your brand. Built by Shop Circle, with a focus on affiliate programs and loyalty rewards, it ensures that your most loyal customers become the advocates driving your marketing efforts. Here's how:

  • Generate Unlimited Referral Links: Provide your customers with the means to spread the word about your brand.
  • Auto-Coupon Rewards: Automatically delight customers who bring in referrals with enticing coupons.
  • Post-Purchase Popups: Encourage immediate sharing from customers who've just had a satisfying purchase experience.
  • Newsletter Incentives: Keep your subscribers engaged and turn them into a referral source with attractive rewards.
  • Advanced Fraud Detection: Maintain the integrity of your referral program with cutting-edge fraud prevention.
  • Customizations & Styling: Offer a tailored experience that aligns with your brand identity.

Why We Stand Behind SC Conjured Referrals

We believe in the power of genuine customer relationships. With the SC Conjured Referrals app, you're not just blasting ads into the void; you're cultivating a community that grows with every satisfied customer who sings your praises. The seamless integration with popular platforms, such as Klaviyo, Shopify Flow, and Mailchimp, plus additional features like gift card rewards and newsletter engagement strategies, allows for a retargeting approach that feels personal and authentic.

An Investment in Your Brand's Growth

SC Conjured Referrals offers multiple pricing options to fit your business size and goals. Starting with a free plan and a 14-day free trial, you have the liberty to experiment and measure the true value it can bring to your store. Additional charges are tailored to scale with your success, ensuring you have the right resources as your referral program blossoms.

Positive Feedback from Merchants

With a 5-star rating from 226 reviews, SC Conjured Referrals has made a tangible impact on stores just like yours. Business owners emphasize the ease-of-use, customization potential, and seamless integrations that not only safeguard the brand's value but also substantially elevate customer bases and sales figures.

Take the Next Step in Growing Your Brand

Enables you to harness the power of customer satisfaction in expanding your reach and strengthening your market presence. Are you ready to optimize your store's growth with a proven, customer-centric approach to referrals and rewards?

Experience the difference today by visiting SC Conjured Referrals on Shopify and embark on the journey to turn happy customers into your most valuable promoters. Your brand's community awaits you—will you take the first step?