Shopify Retargeting Ads Apps: Nabu Tracking for Google Ads vs OnePixel Facebook Pixel, TikTok

Table of Contents

  1. Introduction
  2. How Does Nabu Tracking for Google Ads Work?
  3. How Does OnePixel Facebook Pixel, TikTok Work?
  4. How Much Does Nabu Tracking for Google Ads Cost?
  5. How much does OnePixel Facebook Pixel, TikTok cost?
  6. Cost Analysis: Nabu Tracking for Google Ads vs. OnePixel Facebook Pixel, TikTok
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Retargeting ads have become a cornerstone of digital marketing, with statistics showing that the average click-through rate for retargeted ads is 0.7% as opposed to just 0.07% for standard display ads. This amplifies their importance in driving repeat engagement and fostering customer loyalty. Retargeting ads apps streamline this process, enhancing efficiency and accuracy in targeting potential customers. Nabu Tracking for Google Ads and OnePixel Facebook Pixel, TikTok are two prominent solutions that have significantly impacted how businesses reconnect with their audience. These apps offer seamless integration with advertising platforms and provide versatile retargeting options tailored for varied marketing strategies.

How Does Nabu Tracking for Google Ads Work?

Nabu Tracking for Google Ads is a tool designed to simplify and optimize Google Ads conversion tracking. Key features include one-click automatic pixel creation and installation, accurate purchase tracking, handling post-purchase upselling, and error fixing, like duplicate conversions. Whether you're a startup, an SMB, or a large enterprise, the streamlined installation and zero need for technical know-how make it suitable for businesses of all sizes. Imagine a scenario where an SMB with minimal technical resources needs to ensure accurate conversion data without the hassle of manual code edits—Nabu Tracking fits perfectly.

How Does OnePixel Facebook Pixel, TikTok Work?

OnePixel Facebook Pixel, TikTok enables users to set up multiple pixels from various platforms without a single line of code. The app is a boon for strategic ad targeting on social media, accommodating unlimited events and providing Conversion API support to overcome issues like iOS 14 privacy updates. For businesses that want to swiftly manage their pixels or create segmented ad audiences, whether they are small or large-scale, OnePixel showcases versatility and precision in tracking and enhancing ad campaigns. Consider a growing fashion boutique that uses micro-targeting to reach specific customer segments; OnePixel becomes an invaluable tool in their arsenal.

How Much Does Nabu Tracking for Google Ads Cost?

Cost-effective solutions are vital in retargeting, where every dollar spent can directly influence ROI. Nabu Tracking offers a Freemium plan at no cost for businesses with fewer than 10 orders a month, including crucial features such as error-free conversion tracking. For businesses needing advanced features like checkout tracking, the Advanced plan costs $19.99/month. There are no hidden charges, making it easy for startups and growing businesses to calculate their investment.

How much does OnePixel Facebook Pixel, TikTok cost?

A pricing structure that scales with the business is what OnePixel offers. The Starter plan is free, perfect for new entrants exploring pixel tracking. Scaling up, plans range from $9.90/month for additional pixels and audience management features to $29.90/month for the Advanced plan, which includes 10 pixels support. These plans cater to growing businesses looking for deeper insights into their marketing strategy without unexpected expenses.

Cost Analysis: Nabu Tracking for Google Ads vs. OnePixel Facebook Pixel, TikTok

Comparing both, Nabu Tracking for Google Ads offers a streamlined but Google-focused solution, ideal for businesses primarily using Google Ads for retargeting. On the other hand, OnePixel is versatile in supporting various channels, which may warrant its relatively higher cost on advanced plans. Neither app advertises trial periods, but the free tiers offer an introduction to their capabilities.

User Reviews & Customer Support Insights

Is Nabu Tracking for Google Ads good?

With an impressive 4.9-star rating from 510 reviews, the satisfaction with Nabu Tracking for Google Ads likely stems from its ease of use and precision in tracking. Users may appreciate the absence of technical headache, which is inferred from the high ratings and praises in reviews. Such a rating suggests that Nabu's customer support is probably efficient and responsive, although specific mentions of support experiences would provide more detail.

Is OnePixel Facebook Pixel, TikTok good?

OnePixel also enjoys favorable reviews, with a 4.7-star rating from 172 users. The app's ability to manage pixels across platforms and adapt to privacy changes are probable highlights. User satisfaction might be slightly lower due to fewer reviews, but OnePixel's user-friendly functionalities and support for numerous channels set it apart as a solid contender.

User Preference: Nabu Tracking for Google Ads or OnePixel Facebook Pixel, TikTok?

Nabu Tracking for Google Ads seems to be the frontrunner in user preference, possibly due to its superior rating and higher number of reviews. However, OnePixel's lower review count does not diminish its appeal for multi-channel marketers. Personal preference plays a crucial role and varies based on specific business requirements and marketing channels.

Integration and Compatibility Comparison

Nabu Tracking for Google Ads Integrations:

Nabu Tracking integrates primarily with Google AdWords and Google Ads, focusing on providing a straightforward tracking service. The main selling point here is the simplicity of integration, especially critical for businesses heavily invested in Google's ecosystem.

OnePixel Facebook Pixel, TikTok Integrations:

OnePixel boasts a broader integration palette, meshing with platforms like Facebook, Pinterest, Twitter, Google, and Instagram. These integrations signify a broader market approach, which could mean a more comprehensive understanding of user interactions across different social media platforms.


Nabu Tracking for Google Ads specializes in Google Ads with a strong emphasis on ease of use and accurate tracking, which resonates well with users. On the other side, OnePixel impresses with its diverse channel support and advanced tracking features. Each app has its advantages: Nabu Tracking is straightforward and specialized, while OnePixel offers expansive coverage. For businesses that favor Google Ads, Nabu could be the preferred choice. Contrastingly, for a holistic approach to various social platforms, OnePixel is likely the better investment. Both apps show commitment to evolving retargeting strategies, proving that with the right tools, any business can enhance its marketing game through sophisticated retargeting efforts.

Still Searching for the Right Fit?

Finding the perfect app to boost your Shopify store can be a challenging quest. If you're delving into the world of retargeting ads, the importance of engaging with your audience through strategic campaigns cannot be overstressed. But have you considered the power of leveraging your existing customer base to generate new, organic leads? That's where SC Conjured Referrals steps into the spotlight.

Transforming Customers Into Brand Ambassadors

At its core, SC Conjured Referrals is not just a tool—it's an ambassador for your brand. Built by Shop Circle, with a focus on affiliate programs and loyalty rewards, it ensures that your most loyal customers become the advocates driving your marketing efforts. Here's how:

  • Generate Unlimited Referral Links: Provide your customers with the means to spread the word about your brand.
  • Auto-Coupon Rewards: Automatically delight customers who bring in referrals with enticing coupons.
  • Post-Purchase Popups: Encourage immediate sharing from customers who've just had a satisfying purchase experience.
  • Newsletter Incentives: Keep your subscribers engaged and turn them into a referral source with attractive rewards.
  • Advanced Fraud Detection: Maintain the integrity of your referral program with cutting-edge fraud prevention.
  • Customizations & Styling: Offer a tailored experience that aligns with your brand identity.

Why We Stand Behind SC Conjured Referrals

We believe in the power of genuine customer relationships. With the SC Conjured Referrals app, you're not just blasting ads into the void; you're cultivating a community that grows with every satisfied customer who sings your praises. The seamless integration with popular platforms, such as Klaviyo, Shopify Flow, and Mailchimp, plus additional features like gift card rewards and newsletter engagement strategies, allows for a retargeting approach that feels personal and authentic.

An Investment in Your Brand's Growth

SC Conjured Referrals offers multiple pricing options to fit your business size and goals. Starting with a free plan and a 14-day free trial, you have the liberty to experiment and measure the true value it can bring to your store. Additional charges are tailored to scale with your success, ensuring you have the right resources as your referral program blossoms.

Positive Feedback from Merchants

With a 5-star rating from 226 reviews, SC Conjured Referrals has made a tangible impact on stores just like yours. Business owners emphasize the ease-of-use, customization potential, and seamless integrations that not only safeguard the brand's value but also substantially elevate customer bases and sales figures.

Take the Next Step in Growing Your Brand

Enables you to harness the power of customer satisfaction in expanding your reach and strengthening your market presence. Are you ready to optimize your store's growth with a proven, customer-centric approach to referrals and rewards?

Experience the difference today by visiting SC Conjured Referrals on Shopify and embark on the journey to turn happy customers into your most valuable promoters. Your brand's community awaits you—will you take the first step?