Shopify Retargeting Ads Apps: Nabu Tracking for Google Ads vs ∞ Facebook Pixel‑ Tiktok Pixel

Table of Contents

  1. Introduction
  2. How Does Nabu Tracking for Google Ads Work?
  3. How Does ∞ Facebook Pixel‑ Tiktok Pixel Work?
  4. How Much Does Nabu Tracking for Google Ads Cost?
  5. How much does ∞ Facebook Pixel‑ Tiktok Pixel cost?
  6. Cost Analysis: Nabu Tracking for Google Ads vs. ∞ Facebook Pixel‑ Tiktok Pixel
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


With the e-commerce space becoming more competitive, retargeting ads have become an indispensable tool for marketers seeking to recapture the attention of potential customers who did not make a purchase initially. Retargeting ads apps heighten user engagement and conversion by reminding and enticing website visitors with products they viewed but didn’t buy. In the sphere of Shopify apps aimed at maximizing retargeting ads, Nabu Tracking for Google Ads and ∞ Facebook Pixel‑ Tiktok Pixel have emerged as key players. Both offer advanced features that enhance retargeting ad strategies, seamless platform integration, and contribute to an overall sophisticated marketing experience.

How Does Nabu Tracking for Google Ads Work?

Nabu Tracking for Google Ads by AdNabu Global, Inc. promises Shopify store owners accurate and effortless tracking for their Google Ad campaigns. With one-click installation, the app addresses common conversion tracking errors that can result from manual pixel setups, such as duplicate conversions and missing values. Additionally, it ensures that tracking codes are up to date with Google's regular updates. Businesses of all sizes may find value in Nabu's offerings. Startups benefit from the freemium plan, while growing SMEs can leverage advanced features like post-purchase and checkout tracking afforded by the Advanced plan. Large enterprises might appreciate the priority support and robust tracking across multiple functions. For instance, consider a mid-sized apparel store wanting to improve its Google Ads ROI: Nabu Tracking's error-free conversion tracking could potentially result in more accurate marketing insights and budget allocation.

How Does ∞ Facebook Pixel‑ Tiktok Pixel Work?'s app ∞ Facebook Pixel‑ Tiktok Pixel serves a dual function, allowing the integration of both Facebook and Tiktok pixels into a Shopify store. This integration facilitates rich data collection for targeted advertising across two of the most popular social media platforms. The app supports server-side tracking, which is especially relevant given the tracking limitations introduced by iOS updates, and provides automatic updates for Facebook and TikTok Shop Feeds. With plans ranging from free for basic needs to more advanced Shopify Plus offerings, the app caters to businesses across the spectrum. Small businesses can grow their retargeting with the basic plan, and larger enterprises can exploit expansive server-side event tracking for comprehensive retargeting campaigns. For example, a rapidly expanding beauty brand could use the Shopify Plus plan to manage complex retargeting strategies across different collections and niches.

How Much Does Nabu Tracking for Google Ads Cost?

Cost-effectiveness is key in Retargeting ads, and Nabu Tracking provides a tiered approach to pricing. The Freemium plan is free and suitable for businesses with fewer than 10 orders a month. The Advanced plan costs $19.99 per month and caters to businesses seeking more in-depth tracking capabilities. There are no notable limitations mentioned, and no extra fees have been highlighted. This cost structure ensures that startups and growing businesses can adopt the plan that best matches their operational scale.

How much does ∞ Facebook Pixel‑ Tiktok Pixel cost?

Similarly, ∞ Facebook Pixel‑ Tiktok Pixel implements tiered pricing to accommodate different levels of need. The Free to Install plan is great for initial explorations into retargeting, whereas the Basic Shopify ($6.99/month), Advanced Shopify ($9.99/month), and Shopify Plus ($19.99/month) plans incrementally offer more sophisticated features for serious advertisers. These plans seem to target businesses scaling up their ad efforts without introducing added burdens of cost.

Cost Analysis: Nabu Tracking for Google Ads vs. ∞ Facebook Pixel‑ Tiktok Pixel

Comparing both apps, Nabu’s top-priced plan aligns with ∞ Facebook Pixel‑ Tiktok Pixel’s Shopify Plus plan, each costing $19.99 per month. However, ∞ Facebook Pixel‑ Tiktok Pixel offers two intermediate price levels catering to growing businesses. Conclusionally, businesses should consider their primary advertising platform when determining cost efficiency—Google Ads vs. Facebook and TikTok—and choose the app that aligns with their advertising focus.

User Reviews & Customer Support Insights

Is Nabu Tracking for Google Ads good?

With a 4.9-star rating across 510 reviews, Nabu Tracking for Google Ads is well-received. The app's ease of pixel installation and accurate tracking likely contribute to this high rating, and it's these very features that businesses in search of reliable Google Ads conversion tracking appreciate. Further, mentions of priority support hint at dedicated customer service, which certainly factors into user satisfaction.

Is ∞ Facebook Pixel‑ Tiktok Pixel good?

Excellent ratings (5 stars from 182 reviews) suggest that users are very satisfied with ∞ Facebook Pixel‑ Tiktok Pixel, perhaps valuing its ease of adding multiple pixels and bypassing iOS tracking restrictions with server-side tracking. The availability of fast US-based support likely bolsters users' perception and trust in the app.

User Preference: Nabu Tracking for Google Ads or ∞ Facebook Pixel‑ Tiktok Pixel?

When comparing ratings and the volume of reviews, both apps seem favorably perceived by users, although Nabu Tracking for Google Ads has a larger review base. This could reflect a greater market presence or longer app lifetime. However, ∞ Facebook Pixel‑ Tiktok Pixel’s perfect rating suggests high levels of satisfaction, perhaps owing to its dual platform functionality and strategic ad bypass capabilities.

Integration and Compatibility Comparison

Nabu Tracking for Google Ads Integrations:

Nabu Tracking integrates smoothly with Google AdWords and Google Ads. Users can expect error-free data transmission and the convenience of one-click setups. The array of supported languages suggests that the Nabu app is designed for a global user base and can accommodate non-English speaking markets with ease.

∞ Facebook Pixel‑ Tiktok Pixel Integrations:

∞ Facebook Pixel‑ Tiktok Pixel boasts numerous integrations, including Facebook Pixel, Tiktok Pixel, Google Tag Manager, and others. This breadth of integrations suggests the app is highly adaptable and versatile for varied campaign requirements.


Both Nabu Tracking for Google Ads and ∞ Facebook Pixel‑ Tiktok Pixel bring unique strengths to the retargeting ads strategy. User feedback indicates high satisfaction for both apps, each displaying proficiency in their own right—Nabu with its Google Ads finesse and ∞ Facebook Pixel‑ Tiktok Pixel with its multi-platform versatility. Strengths & Weaknesses: Nabu excels in creating an error-free Google Ads tracking environment and offers support across multiple languages. It would benefit from adding more social media integrations to match its competitor. ∞ Facebook Pixel‑ Tiktok Pixel stands out with its multi-pixel management and server-side tracking but could improve by accommodating more languages to broaden its global use. Recommendations: Nabu Tracking for Google Ads is recommended for businesses relying heavily on Google Ads, seeking hassle-free pixel installation, and a multinational reach. In contrast, ∞ Facebook Pixel‑ Tiktok Pixel is the go-to choice for those who prioritize social media marketing on Facebook and TikTok along with advanced tracking features. Those aligned with a value-seeking strategy might lean towards ∞ Facebook Pixel‑ Tiktok Pixel for its competitive pricing tiers and platform versatility.

Still Searching for the Right Fit?

Finding the perfect app to boost your Shopify store can be a challenging quest. If you're delving into the world of retargeting ads, the importance of engaging with your audience through strategic campaigns cannot be overstressed. But have you considered the power of leveraging your existing customer base to generate new, organic leads? That's where SC Conjured Referrals steps into the spotlight.

Transforming Customers Into Brand Ambassadors

At its core, SC Conjured Referrals is not just a tool—it's an ambassador for your brand. Built by Shop Circle, with a focus on affiliate programs and loyalty rewards, it ensures that your most loyal customers become the advocates driving your marketing efforts. Here's how:

  • Generate Unlimited Referral Links: Provide your customers with the means to spread the word about your brand.
  • Auto-Coupon Rewards: Automatically delight customers who bring in referrals with enticing coupons.
  • Post-Purchase Popups: Encourage immediate sharing from customers who've just had a satisfying purchase experience.
  • Newsletter Incentives: Keep your subscribers engaged and turn them into a referral source with attractive rewards.
  • Advanced Fraud Detection: Maintain the integrity of your referral program with cutting-edge fraud prevention.
  • Customizations & Styling: Offer a tailored experience that aligns with your brand identity.

Why We Stand Behind SC Conjured Referrals

We believe in the power of genuine customer relationships. With the SC Conjured Referrals app, you're not just blasting ads into the void; you're cultivating a community that grows with every satisfied customer who sings your praises. The seamless integration with popular platforms, such as Klaviyo, Shopify Flow, and Mailchimp, plus additional features like gift card rewards and newsletter engagement strategies, allows for a retargeting approach that feels personal and authentic.

An Investment in Your Brand's Growth

SC Conjured Referrals offers multiple pricing options to fit your business size and goals. Starting with a free plan and a 14-day free trial, you have the liberty to experiment and measure the true value it can bring to your store. Additional charges are tailored to scale with your success, ensuring you have the right resources as your referral program blossoms.

Positive Feedback from Merchants

With a 5-star rating from 226 reviews, SC Conjured Referrals has made a tangible impact on stores just like yours. Business owners emphasize the ease-of-use, customization potential, and seamless integrations that not only safeguard the brand's value but also substantially elevate customer bases and sales figures.

Take the Next Step in Growing Your Brand

Enables you to harness the power of customer satisfaction in expanding your reach and strengthening your market presence. Are you ready to optimize your store's growth with a proven, customer-centric approach to referrals and rewards?

Experience the difference today by visiting SC Conjured Referrals on Shopify and embark on the journey to turn happy customers into your most valuable promoters. Your brand's community awaits you—will you take the first step?