Shopify Retargeting Ads Apps: ∞ Facebook Pixel‑ Tiktok Pixel vs Retargeting for Google Ads

Table of Contents

  1. Introduction
  2. How Does ∞ Facebook Pixel‑ Tiktok Pixel Work?
  3. How Does Retargeting for Google Ads Work?
  4. How Much Does ∞ Facebook Pixel‑ Tiktok Pixel Cost?
  5. How much does Retargeting for Google Ads cost?
  6. Cost Analysis: ∞ Facebook Pixel‑ Tiktok Pixel vs. Retargeting for Google Ads
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


With 70% of potential online sales lost due to cart abandonment, the power of retargeting ads is undeniable. They are the lasso that brings wandering prospects back in the direction of purchase. Retargeting ads apps are at the forefront of recapturing attention, and two notable contenders in this landscape are ∞ Facebook Pixel‑ Tiktok Pixel and Retargeting for Google Ads. Both platforms hone in on maximizing conversions through seamless integration and advanced tracking capabilities, impacting not just visibility but also overall marketing efficacy.

How Does ∞ Facebook Pixel‑ Tiktok Pixel Work?

Crafted by, ∞ Facebook Pixel‑ Tiktok Pixel targets businesses aiming to implement comprehensive retargeting strategies. The app lets users install multiple Facebook and Tiktok pixels for granular tracking and integrates Server-Side Event tracking for all pixels. Its utility spans from small startups to large corporations, providing various tiers of features, inclusive of automatic Facebook product feed generation, Google Shopping sync, as well as server-side tracking to bypass limitations like iOS 14+ tracker blocking. Another unique selling point is the addition of multiple pixels that serve as backups or niche tags. The benefit? Enhanced ad targeting yielding significant returns on ad spend (ROAS).

How Does Retargeting for Google Ads Work?

Developed by AdNabu Global, Inc., Retargeting for Google Ads streamlines the complex processes involved in installing and maintaining Google Ads Dynamic Retargeting Pixels. The app takes a no-nonsense approach to installation with a single click required, significantly reducing the expertise needed on the users' part. From SMEs to multinational corporations, AdNabu's solution facilitates dynamic ads on the Google Display Network and allows for easy audience creation in Google Ads. By integrating with Google Merchant Center, it ensures that product information is up-to-date for the dynamic ads, meaning no more manual input for images or prices – a boon for businesses of any size.

How Much Does ∞ Facebook Pixel‑ Tiktok Pixel Cost?

In the retargeting realm, finding a cost-effective solution is paramount. ∞ Facebook Pixel‑ Tiktok Pixel offers a free plan with basic tracking capabilities, suitable for startups. As businesses grow, plans at $6.99 and $9.99 per month provide more advanced solutions, and the pinnacle tier for Shopify Plus users comes at $19.99/month, catering to extensive enterprise needs without additional hidden costs. Each tier brings more profound insights and tracking functionalities, although details on limits are scant.

How much does Retargeting for Google Ads cost?

Retargeting for Google Ads presents a straightforward approach with a 'Free Forever' tier and an 'Advanced' tier priced at $19.99/month, offering unlimited orders and dynamic remarketing features, ideal for businesses with higher volumes and demand for priority support. There are no other hidden costs or complex pricing tiers, ensuring clarity and predictability in pay-as-you-grow marketing budgets.

Cost Analysis: ∞ Facebook Pixel‑ Tiktok Pixel vs. Retargeting for Google Ads

When it comes to pricing, ∞ Facebook Pixel‑ Tiktok Pixel offers more variety, potentially appealing to a broader range of businesses. However, Retargeting for Google Ads' simplified two-tier system may be more attractive for those seeking straightforward value. No distinct promotional offers or trials were mentioned for either, pointing to a need for direct experience to assess potential cost efficiencies.

User Reviews & Customer Support Insights

Is ∞ Facebook Pixel‑ Tiktok Pixel good?

With a perfect 5-star rating over 182 reviews, ∞ Facebook Pixel‑ Tiktok Pixel appears exemplary. Users likely value its multi-pixel tracking and automatic feed updates, as these features streamline retargeting efforts considerably. Positive feedback could also be attributed to its fast US-based support mentioned in the description, reinforcing the app's commitment to quality support.

Is Retargeting for Google Ads good?

At a 4.7-star rating from 125 reviews, Retargeting for Google Ads still resonates favorably with its user base. The no-code, error-free setup and maintenance-free nature of the app – with updates reflecting Google's changes – stand out as significant benefits appreciated by users.

User Preference: ∞ Facebook Pixel‑ Tiktok Pixel or Retargeting for Google Ads?

While both apps have high ratings, ∞ Facebook Pixel‑ Tiktok Pixel slightly edges out with a perfect score. The difference could be reflective of its diverse integration options and detailed tracking ability. However, Retargeting for Google Ads also shows strong preference among users who value simplicity and seamless integration with Google's ecosystem.

Integration and Compatibility Comparison

∞ Facebook Pixel‑ Tiktok Pixel Integrations:

This app integrates with Facebook Pixel, Tiktok Pixel, and Google Tag Manager, among others. Such integrations amplify the app's compatibility with users aiming for extensive campaigning across social platforms.

Retargeting for Google Ads Integrations:

Retargeting for Google Ads primarily focuses on Google AdWords, Google Merchant Center, and Google Ads. These key integrations enable a unified advertising workflow, paramount for those looking to leverage the extensive reach of Google's networks.


Retargeting represents a critical strategy in digital marketing, and both ∞ Facebook Pixel‑ Tiktok Pixel and Retargeting for Google Ads offer promising solutions. User reviews underscore satisfaction with both platforms, each excelling in specific areas – ∞ Facebook Pixel‑ Tiktok Pixel in multi-platform integration and Retargeting for Google Ads for its Google-centric alignment. Strengths & Weaknesses: ∞ Facebook Pixel‑ Tiktok Pixel - Multiple pixel tracking and detailed reporting stand as stout strengths. Despite this, more clarity on plan limitations could be useful. Retargeting for Google Ads - Its ease of use and auto-updating features cater well to non-technical users, but a more diverse range of integrations could enhance its appeal. Recommendations: For businesses focused on finely-tuned, multi-platform campaigns, ∞ Facebook Pixel‑ Tiktok Pixel may be more suitable. Conversely, Retargeting for Google Ads shines for businesses seeking simplicity and direct integration within the Google advertising framework. In the end, the optimal choice will rest on the unique priorities and infrastructure of each business of engaging customers through retargeted advertising.

Still Searching for the Right Fit?

Finding the perfect app to boost your Shopify store can be a challenging quest. If you're delving into the world of retargeting ads, the importance of engaging with your audience through strategic campaigns cannot be overstressed. But have you considered the power of leveraging your existing customer base to generate new, organic leads? That's where SC Conjured Referrals steps into the spotlight.

Transforming Customers Into Brand Ambassadors

At its core, SC Conjured Referrals is not just a tool—it's an ambassador for your brand. Built by Shop Circle, with a focus on affiliate programs and loyalty rewards, it ensures that your most loyal customers become the advocates driving your marketing efforts. Here's how:

  • Generate Unlimited Referral Links: Provide your customers with the means to spread the word about your brand.
  • Auto-Coupon Rewards: Automatically delight customers who bring in referrals with enticing coupons.
  • Post-Purchase Popups: Encourage immediate sharing from customers who've just had a satisfying purchase experience.
  • Newsletter Incentives: Keep your subscribers engaged and turn them into a referral source with attractive rewards.
  • Advanced Fraud Detection: Maintain the integrity of your referral program with cutting-edge fraud prevention.
  • Customizations & Styling: Offer a tailored experience that aligns with your brand identity.

Why We Stand Behind SC Conjured Referrals

We believe in the power of genuine customer relationships. With the SC Conjured Referrals app, you're not just blasting ads into the void; you're cultivating a community that grows with every satisfied customer who sings your praises. The seamless integration with popular platforms, such as Klaviyo, Shopify Flow, and Mailchimp, plus additional features like gift card rewards and newsletter engagement strategies, allows for a retargeting approach that feels personal and authentic.

An Investment in Your Brand's Growth

SC Conjured Referrals offers multiple pricing options to fit your business size and goals. Starting with a free plan and a 14-day free trial, you have the liberty to experiment and measure the true value it can bring to your store. Additional charges are tailored to scale with your success, ensuring you have the right resources as your referral program blossoms.

Positive Feedback from Merchants

With a 5-star rating from 226 reviews, SC Conjured Referrals has made a tangible impact on stores just like yours. Business owners emphasize the ease-of-use, customization potential, and seamless integrations that not only safeguard the brand's value but also substantially elevate customer bases and sales figures.

Take the Next Step in Growing Your Brand

Enables you to harness the power of customer satisfaction in expanding your reach and strengthening your market presence. Are you ready to optimize your store's growth with a proven, customer-centric approach to referrals and rewards?

Experience the difference today by visiting SC Conjured Referrals on Shopify and embark on the journey to turn happy customers into your most valuable promoters. Your brand's community awaits you—will you take the first step?