Table of Contents
- Introduction
- How Does CM Commerce: Email Marketing Work?
- How Does Editorify ‑ Product Reviews Work?
- How Much Does CM Commerce: Email Marketing Cost
- How Much Does Editorify ‑ Product Reviews Cost?
- Cost Analysis: CM Commerce: Email Marketing vs. Editorify ‑ Product Reviews
- User Reviews & Customer Support Insights
- Integration and Compatibility Comparison
- Conclusion
Introduction
Did you know that over 90% of consumers check online reviews before making a purchase? Product review apps, therefore, play a key role in enhancing customer trust and positively influencing purchasing decisions. Today, we'll take a closer look at two such apps: CM Commerce: Email Marketing and Editorify ‑ Product Reviews. Both of these Shopify apps have capabilities in collecting, managing, and showcasing product reviews, contributing to trust-building and sales strategies immensely.
How Does CM Commerce: Email Marketing Work?
As a professionally designed app from CMC Campaign Monitor, CM Commerce: Email Marketing allows retailers to manage product reviews effectively. It utilizes customer data synced from Shopify to dynamically build up-to-date customer profiles and list segments. This enables businesses to send branded emails that harness the power of user-generated content to enhance brand reputation and sales. One intriguing feature allows retailers to reduce cart abandonment and drive revenue with abandoned cart emails. Plus, being able to optimize your most opened and clicked email marketing campaigns allows continuous improvement in communication strategy. From startups to large corporations, these features offer great utility in facilitating superior customer engagement and capturing customer feedback. However, the absence of any unique capabilities tailored for specific products or customer engagement strategies is slightly amiss.
How Does Editorify ‑ Product Reviews Work?
Next up, Editorify ‑ Product Reviews, developed by importify, offers retailers the opportunity to import and publish customer reviews with photos and videos. With options to customize the appearance of reviews, a Profanity Filter, and a manual review approval process, this app assures complete control over the content displayed on the store. The app stands out in its ability to import reviews from multiple sources enhancing trust among a diverse range of customers. Though the features cater well to all kinds of business sizes, retailers who commonly source products from platforms like AliExpress, Alibaba, Etsy, and Taobao, would find Editorify notably beneficial.
How Much Does CM Commerce: Email Marketing Cost
CM Commerce: Email Marketing adopts a freemium model, with the free to install plan appealing best to beginners or very small businesses. A step further, the paid plans starting from $9/mo, function based on the number of subscribers, catering well to growing businesses and even large enterprises. No hidden costs or charges are associated with any of the pricing tiers.
How Much Does Editorify ‑ Product Reviews Cost?
Starting with a Free Plan, Editorify ‑ Product Reviews scales up from a $9.95/month Premium Plan to a $14.95/month Gold Plan and finally a $24.95/month Diamond Plan. As the price increases, so does the level of customization and number of features offered. So, whether your business is just getting started or is a well-established entity, you have the option to choose a plan that best fits your needs and budget.
Cost Analysis: CM Commerce: Email Marketing vs. Editorify ‑ Product Reviews
Although both apps cater to businesses of different scales, the four-tier pricing structure of Editorify offers more flexibility compared to CM Commerce's freemium model. Plus, the lack of any extra fees gives Editorify an upper hand in cost efficiency.
User Reviews & Customer Support Insights
Is CM Commerce: Email Marketing good?
With an average rating of 4.6 stars from a total of 1145 reviews, CM Commerce: Email Marketing undoubtedly enjoys a high satisfaction rate among users. The effectiveness in customer list segmentation and email marketing campaigns might have won them this rating, although the lack of language support beyond English could be a point of criticism.Is Editorify ‑ Product Reviews good?
With an impeccable average rating of 4.8 stars and around 446 reviews, Editorify ‑ Product Reviews is up to the mark. The freedom to import reviews from various sources along with full design customization options probably gather praise from users.User Preference: CM Commerce: Email Marketing or Editorify ‑ Product Reviews?
Comparing the average ratings, Editorify slightly edges out CM Commerce, possibly due to its versatile features and flexible pricing. But considering the number of reviews, CM Commerce's substantially larger user base suggests greater popularity among Shopify retailers.Integration and Compatibility Comparison
Unfortunately, neither of the apps provided information regarding their integrations. It could be a potential area of improvement for both.
Still Searching for the Right Fit?
If you haven't settled on a review app after our comparison, you might want to explore the Shopify Product Reviews & Ratings App by HulkApps. With a 4.7-star rating from over 300 users, this app is more than just a tool—it's a solution. Here's a snapshot of its standout features:
Smart AI Approval:
This tool auto-publishes positive reviews. It means your store always shows the best feedback, helping build trust with shoppers.
Social Sharing:
Share customer reviews easily on social media platforms. It's a great way to let more people know about the good things customers are saying.
Photo Reviews:
Customers can add photos to their reviews. It gives others a real look at what they can expect.
Custom Fields:
Add up to 5 extra fields in your review form. It helps you get more specific feedback about things like product size, color, or delivery.
Structured Data:
Improve your store's online visibility. Show customer review counts in search results, making your products stand out more.
HulkApps offers different plans to fit your needs, including a free option. Check out the HulkApps Product Reviews for a full review solution.
