Shopify Product Bundles Apps: Simple Bundles & Kits vs BundleBuilder: Custom Bundles

Table of Contents

  1. Introduction
  2. How Does Simple Bundles & Kits Work?
  3. How Does BundleBuilder: Custom Bundles Work?
  4. How Much Does Simple Bundles & Kits Cost?
  5. How much does BundleBuilder: Custom Bundles cost?
  6. Cost Analysis: Simple Bundles & Kits vs. BundleBuilder: Custom Bundles
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


In a retail landscape where choice is king, product bundling emerged as an effective sales strategy helping ecommerce businesses to enhance their product offering and value proposition. Implementing this strategy can increase consumer perception of value for money, boost sales, and improve customer experience. Against this backdrop, let's take a closer look at two notable Shopify apps that help store owners to optimize their product bundling strategies; Simple Bundles & Kits and BundleBuilder: Custom Bundles.

How Does Simple Bundles & Kits Work?

Simple Bundles & Kits, developed by Freshly Commerce, focuses on helping online businesses create, manage, and optimize product bundles with ease. It allows store owners to construct bundles like mix-and-match, multipacks, subscription sets, curated sets, volume discounts, and wholesale packs, all without the need for any coding. The app is user friendly and supports the intuitive bundling process. Is your store targeting a B2B audience seeking wholesale packs? Or perhaps you've got a gifting store that could benefit from curated sets? In either case, the Simple Bundles & Kits app can simplify your bundling process and make it more efficient.

How Does BundleBuilder: Custom Bundles Work?

Enter BundleBuilder: Custom Bundles, an application by Staytuned that gives you freedom and flexibility in creating customized bundles. It offers functionalities like custom forms and messages, incremental discounts based on the number of products added to a bundle, and an extensive list of customization options. However, you need only dig into these advanced features if it suits your store – BundleBuilder can also work well for those seeking simplicity.

How Much Does Simple Bundles & Kits Cost?

Investing in a cost-effective product bundling solution can reap impressive results for your store. Simple Bundles & Kits offers four different pricing plans, with the Basic plan for free. For growing businesses, they offer the Starter Plan for $24/month which includes unlimited bundles and orders, free migration, bulk import of bundles, multi-location support, and email support.

How much does BundleBuilder: Custom Bundles cost?

BundleBuilder follows a simpler pricing model with just one tier - the Standard plan, costing $24.99/month. This plan provides unlimited possibilities: unlimited bundles, unlimited products, unlimited creation steps, and tiered discounts.

Cost Analysis: Simple Bundles & Kits vs. BundleBuilder: Custom Bundles

Where both apps start at a similar price point, Simple Bundles & Kits offers greater flexibility and scalability with additional pricing tiers, making it suitable for businesses of different sizes.

User Reviews & Customer Support Insights

Simple Bundles, with a rating of 4.8 stars from 263 reviews, seems to be popular among its users, meanwhile, Bundle Builder also commands a decent rating of 4.1 stars from 156 reviews. It's evident that both applications are effective in assisting Shopify store owners optimize their product bundling strategies.

Integration and Compatibility Comparison

Simple Bundles & Kits integrates with a range of relevant tools such as Shopify POS, Checkout, ShipStation, ReCharge, and Subscription apps. On the other hand, BundleBuilder, unfortunately, does not list any integrations. Nonetheless, both apps are compatible with Shopify, enabling you to effectively manage and optimize your product bundles on your online store.


Both Simple Bundles & Kits and BundleBuilder: Custom Bundles offer a trove of features to effectively manage and optimize your product bundles. However, the right one for you depends on your exact needs and the size of your store. For stores seeking a comprehensive solution with tiered pricing, Simple Bundles & Kits is worth considering. Meanwhile, if you're a smaller store looking for a simple, straightforward bundle builder at a reasonable price, BundleBuilder: Custom Bundles could be your go-to app. Whichever you choose, remember that the aim here is to improve your customer’s shopping experience and increase your average sales with the power of product bundling.

Still searching for the right fit? Try out these bundling solutions

Frequently Bought Together by Code Black Belt

Elevate your Shopify store’s bundling strategy with Frequently Bought Together. This app is a powerhouse in driving sales through smart product recommendations and bundle discounts. Here’s why it’s a must-have:

  • AI-Driven Recommendations: Automatically suggests products that complement each other, enhancing the shopping experience.
  • Customizable Bundles: Tailor bundles to your store’s needs, with options to exclude certain products.
  • Seamless Integration: Works effortlessly with various Shopify themes.
  • Exceptional Customer Service: Quick and helpful support for any issues or optimization needs.
  • High Conversion Value: Proven to boost sales and customer engagement.

With a stellar overall rating, Frequently Bought Together is a top choice for Shopify stores looking to capitalize on bundle sales. Ready to boost your revenue? Explore Frequently Bought Together..

VolumeBoost ‑ Volume Discounts by HulkApps

Maximize your store’s potential with VolumeBoost - Volume Discounts. This app offers a unique approach to incentivizing bulk purchases, making it ideal for businesses aiming to increase average order values. Key features include:

  • Tiered Discount Structures: Create multiple discount levels to encourage larger purchases.
  • Customizable Design: Tailor the app’s appearance to match your store’s branding.
  • User-Friendly Interface: Easy to set up and manage within your Shopify store..
  • Responsive Customer Support: Quick assistance for any setup or operational queries.
  • Boost in Sales and Satisfaction: Merchants report significant increases in bulk buying rates and customer satisfaction.

With a high overall rating, VolumeBoost - Volume Discounts is an excellent choice for stores looking to enhance their bundling strategy and increase sales. Discover VolumeBoost - Volume Discounts..

Both Frequently Bought Together and VolumeBoost - Volume Discounts offer unique advantages for Shopify store owners. Whether you’re looking to create AI-driven product bundles or incentivize bulk purchases with tiered discounts, these apps provide the tools you need. Check them out to see which one aligns best with your business strategy!