Shopify Loyalty & Rewards: Smile: Loyalty & Rewards VS Simplee Memberships & Rewards

Table of Contents

  1. Introduction
  2. How Does Smile: Loyalty & Rewards Work?
  3. How Does Simplee Memberships & Rewards Work?
  4. How Much Does Smile: Loyalty & Rewards Cost?
  5. How Much Does Simplee Memberships & Rewards Cost?
  6. Cost Analysis: Smile: Loyalty & Rewards vs. Simplee Memberships & Rewards
  7. User Reviews & Customer Support Insights
  8. Conclusion


Consumer behavior research suggests that around 65% of a company's business comes from existing customers. The key to maintaining a base of repeat customers? Loyalty and rewards programs. Designed to incentivize continuous patronage, these programs often make the difference between one-time sales and lifelong clientele. Today, we are comparing two of Shopify's loyalty and rewards apps, Smile: Loyalty & Rewards and Simplee Memberships & Rewards, which aim to strengthen customer loyalty and promote repeat business.

How Does Smile: Loyalty & Rewards Work?

Developed by, Smile: Loyalty & Rewards aims to transform first-time buyers into loyal customers. Its mission is simple: increase sales and bolster repeat purchases, cut off acquisition costs, and uplift brand loyalty. Smile: Loyalty & Rewards introduces several features to achieve its goals, including points programs, referral programs, advanced branding tools, and a VIP program, among others. Whether you're a startup or a large enterprise, Smile can adapt to your needs. For businesses seeking to stand out in their market segment, Smile accommodates customization of the rewards launcher, panel, and emails to match your brand aesthetics. Moreover, Smile effortlessly integrates with popular apps like Klaviyo and to ease your operations. Imagine a scenario where a startup crafts a unique reward system using Smile's points program. Their dealings are streamlined via Shopify integrations, while the advanced branding tools help create a distinctive brand image, contributing to a loyal customer base.

How Does Simplee Memberships & Rewards Work?

On the other hand, Simplee Memberships & Rewards developed by Simplee Apps takes a different approach. It combines memberships with rewards to offer exclusive perks, thereby fostering loyalty with recurring memberships. Simplee’s features include unlimited members, a customizable membership portal, recurring billing, credit card retries, and content restriction, among others. These features prove beneficial for businesses of all sizes. For instance, large enterprises could optimize their established membership programs via managed billing and retries, while startups could attract customers with exclusive membership discounts. Just consider a local boutique just venturing into e-commerce. They use Simplee to restrict access to exclusive designs for members only, encouraging users to sign up for memberships. This way, they can gradually build a loyal audience within their niche.

How Much Does Smile: Loyalty & Rewards Cost?

Given the critical role that apps like Smile: Loyalty & Rewards play in customer retention, their pricing must provide value for money. Smile offers four different plans, each catering to different business needs. Each plan offers a set of features that justify its cost while also revealing limitations like smile points being redeemable only in premium plans.

How Much Does Simplee Memberships & Rewards Cost?

Simplee Memberships & Rewards also offers multiple pricing tiers, each suited to different business sizes and requirements. Similar to Smile, every pricing plan involves a different feature set that delivers value commensurate with its cost.

Cost Analysis: Smile: Loyalty & Rewards vs. Simplee Memberships & Rewards

While both apps come with their own perks and features, your choice might ultimately boil down to the cost factor. While Smile’s Starter plan offers points programs, referral programs, and advanced branding at $49/month, Simplee’s Starter plan allows unlimited members, a membership portal, and recurring billing at $19.99/month. It’s essential for businesses to consider their specific needs when evaluating the value of these plans.

User Reviews & Customer Support Insights

Is Smile: Loyalty & Rewards Good?

With a 4.8-star rating backed by 5440 reviews, Smile's popularity appears unquestionable. Users may particularly appreciate its comprehensive integrations and easy setup. Furthermore, its robust customer support, evidenced by a dedicated team mentioned in the app's description, may also contribute to its positive reviews.

Is Simplee Memberships & Rewards Good?

Simplee Memberships & Rewards boasts a perfect 5-star rating but only over 66 reviews. It offers recurring memberships as its USP, which may appeal to businesses looking for membership-oriented rewards programs. Its “free installation and call” could also be an attractive feature, contributing to its positive reviews.

Which App is Better according to users?

While Simplee has a higher rating, Smile's greater quantity of reviews suggests a broader user base and hence a more reliable aggregate opinion. In terms of features and integrations, each caters to specific needs and thus offers unique value to its users.

Integrations and Compatibility

Smile: Loyalty & Rewards Integrations:

Smile: Loyalty & Rewards integrates with Shopify POS, Checkout, Shopify Flow,, and Klaviyo, among others. These integrations make the app even more potent, allowing businesses to streamline operations and provide an enhanced customer experience.

Simplee Memberships & Rewards Integrations:

Simplee Memberships & Rewards can be integrated with Shopify POS, Shopify Flow, Mechanic, Flits, Loyalty Lion, and Bold Custom Pricing. Granted, these integrations facilitate a smooth membership process and solidify the overall offering of the app.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?