Shopify Loyalty & Rewards: Smile: Loyalty & Rewards VS Influence ‑ Loyalty & Referral

Table of Contents

  1. Introduction
  2. How Does Smile: Loyalty & Rewards Work?
  3. How Does Influence ‑ Loyalty & Referral Work?
  4. How Much Does Smile: Loyalty & Rewards Cost?
  5. How Much Does Influence ‑ Loyalty & Referral Cost?
  6. Cost Analysis: Smile: Loyalty & Rewards vs. Influence ‑ Loyalty & Referral
  7. User Reviews & Customer Support Insights
  8. Conclusion


Did you know that, according to a study by Forbes, it is fives times more expensive to acquire new customers than to retain existing customers? Well, that's where loyalty and rewards programs come into play. These programs are strategic marketing tactics that incentivize repeat purchases, therefore fostering customer loyalty and retention. Indeed, the Smile: Loyalty & Rewards and the Influence ‑ Loyalty & Referral apps from the Shopify App Store stand out as effective tools for enhancing customer loyalty. So, which one is better tailored to your business needs?

How Does Smile: Loyalty & Rewards Work?

Developed by, Smile: Loyalty & Rewards aims to boost customer retention by providing a robust platform that powers loyalty, referrals, and VIP rewards programs. The app excels with its wide array of features bulging from points programs to advanced analytics. For example, businesses at the early stages might appreciate the Basic Branding feature, which helps create a distinct identity without bitting into their budgets, while larger companies might make the most of unlimited integrations available in premium plans. Real-life scenario? Imagine owning an online retail store and have a functionality like “Points Redemption at Checkout” available in the more advanced plans, which gives customers instant gratification, thus improving overall customer experience and likelihood of repurchase.

How Does Influence ‑ Loyalty & Referral Work?

Influence: Loyalty & Referral, put forth by, provides businesses with a customizable platform that rewards customer loyalty and encourages referrals. Its unique offerings range from percentage redeem rules for starters to VIP tiers for larger businesses. Let’s say you run a popular ecommerce store. The “Loyalty Tiers” feature available in the Plus plan allows you to enact a program where customers can rise through the ranks based on their purchasing behavior, stimulating game-like engagement and repeat purchases.

How Much Does Smile: Loyalty & Rewards Cost?

Pricing is a key consideration when choosing a loyalty and rewards app. Smile: Loyalty & Rewards offers various pricing tiers suited to different types of businesses. The Free plan provides the basics, like a Points and Referral program, making it ideal for startup businesses testing waters with loyalty schemes. On the flip side, the Plus plan, costing $999/month, includes features like powerful reporting tools and API access, tailor-made for established businesses with larger customer bases and more complex loyalty programs.

How Much Does Influence ‑ Loyalty & Referral Cost?

More or less the same narrative applies to Influence ‑ Loyalty & Referral. It offers the Free plan with percentage redeem rules for 100% free and allows up to 300 monthly orders. In contrast, the most expensive Enterprise plan at $799/month holds features for identifying and paying affiliates commission, a substantial aspect for vast businesses focused on affiliate marketing.

Cost Analysis: Smile: Loyalty & Rewards vs. Influence ‑ Loyalty & Referral

When comparing the two, Influence ‑ Loyalty & Referral’s most expensive tier is less pricey than Smile's. However, prices reflect the wealth of features, with Smile offering more advanced features in higher tiers. It's seen that the loyalty tiers of Influence's Plus plan precede any similar feature in Smile's plans until the Growth plan. Depending on the business's growth stage, one might be a better value for money than the other.

User Reviews & Customer Support Insights

Is Smile: Loyalty & Rewards Good?

With an impressive 4.8-star rating from 5440 reviews, Smile: Loyalty & Rewards appears well-received by users. The positive rating likely stems from its rich feature set and efficient integrations. However, disappointment may crop up, too, possibly from the price of higher-end plans. With mention of priority support in their Plus Plan, it's likely that customer support impacts positive reviews as well.

Is Influence ‑ Loyalty & Referral Good?

On the flip side, Influence ‑ Loyalty & Referral boasts a healthy 4.2-star average rating from 17 reviews. The lower number of reviews might indicate a smaller, but satisfied, user base who enjoy its customizability and affiliate recognition features. However, lack of variety in features compared to Smile may be a reason behind certain criticisms. As for customer support, no specific mention is in the provided data, which might leave room for speculation.

Which App is Better according to users?

While both apps appear to satisfy users, Smile seems to be the favorite, boasting a higher number of reviews and ratings. The variance may be due to Smile's more extensive list of features and integrations. However, since each business has its unique needs, drilling deep into detailed reviews for better understanding remains necessary.

Smile: Loyalty & Rewards Integrations:

Superb integration capability is one of Smile's strong suits with compatibility with Shopify POS, Checkout, Shopify Flow, as well as marketing tools like Klaviyo, Mailchimp. This means users can easily sync their Shopify and other software data for a more efficient and unified marketing approach.

Influence ‑ Loyalty & Referral Integrations:

Similarly, Influence integrates with prominent tools like Shopify POS, Checkout, Klaviyo, and unique additions like Apple Wallet. These integrations can help brands streamline operations and boost their marketing potential.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?