Shopify Loyalty & Rewards: Smile: Loyalty & Rewards vs Giftkart: Gift Card & CashBack

Table of Contents

  1. Introduction
  2. How Does Smile: Loyalty & Rewards Work?
  3. How Does Giftkart: Gift Card & CashBack Work?
  4. How Much Does Smile: Loyalty & Rewards Cost?
  5. How Much Does Giftkart: Gift Card & CashBack Cost?
  6. Cost Analysis: Smile: Loyalty & Rewards vs Giftkart: Gift Card & CashBack
  7. User Reviews & Customer Support Insights
  8. Conclusion


Did you know a 5% increase in customer retention can boost profits by between 25% to 95%? This underscores the importance of loyalty programs in fostering customer loyalty and driving repeat business. In this blog, let us dive deep into two apps - Smile: Loyalty & Rewards and Giftkart: Gift Card & CashBack - that revolutionise customer reward initiatives for businesses on Shopify.

How Does Smile: Loyalty & Rewards Work?

Smile: Loyalty & Rewards, developed by, is a dynamic app that simplifies the creation and management of loyalty programs. Its mission is distinct - to increase sales and repeat purchases, aid in curtailing acquisition costs, and promoting brand loyalty. Features like referral programs, basic branding, reward emails, analytics overview are available even in the free plan. This makes it accessible for small businesses and startups who want to commence a rewards system. The Starter Plan brings more sophisticated tools such as advanced branding, customizable reward emails, on-site pop-ups, and the option to integrate with Klaviyo and Okendo which can facilitate engagement for growing businesses. For the large enterprises, the Growth and Plus Plans are studded with features like VIP program, unlimited integrations and powerful reporting tools - all engineered to elevate customer satisfaction and loyalty to an unprecedented level.

How Does Giftkart: Gift Card & CashBack Work?

Developed by Skai Lama, Giftkart: Gift Card & CashBack is a strategic tool for customer acquisition and retention. This all-in-one gift card suite seeks to enhance acquisition, boost conversion rates and retain customers by offering diverse functions such as digital gift cards and automated cashback campaigns. The Starter Plan offers branded digital gift cards, automated cashback campaigns, and wallets for balance check which can be particularly useful for startups and small businesses. Growing businesses can leverage customer winback campaigns, customer wallet on checkout through the Plus Plan. For much larger businesses, the Enterprise Plan offers headless integration via APIs, and the management of physical gift cards and data migration.

How Much Does Smile: Loyalty & Rewards Cost?

The Free plan is quite a catch for those who want to take fledgling steps in creating loyalty programs. The Starter Plan costs $49 a month and the Growth Plan, catered towards mid-sized businesses, is priced at $199 a month. For those who leave no stone unturned in garnering customer loyalty, there’s the Plus Plan, priced at $999 a month. It’s important to discern that the magnitude of features increases with each tier, thus aligning the price with the value offered.

How Much Does Giftkart: Gift Card & CashBack Cost?

The Starter Plan begins at $39/month and the Plus Plan is priced at $89/month. The Enterprise Plan priding on its additional features is available at $199/month. The cost of each plan is justified by the extended functions available, making it great value for money, especially for businesses looking to scale up.

Cost Analysis: Smile: Loyalty & Rewards vs Giftkart: Gift Card & CashBack

While Smile offers a free plan, the starting price for Giftkart is lower than Smile’s first pricing tier. If price alone were a determinant, for larger corporations, Smile's Plus Plan is more expensive than Giftkart's Enterprise Plan. However, the feature-packed, higher-tiered plans offer value for money for businesses that require comprehensive reward-related functionalities.

User Reviews & Customer Support Insights

Is Smile: Loyalty & Rewards Good?

Garnering an average rating of 4.8 stars from a massive 5440 reviews, Smile: Loyalty & Rewards seems to resonate with its users. Given the detailed and diverse functions offered by the app, users likely appreciate the efficiency and stremlined loyalty program execution.

Is Giftkart: Gift Card & CashBack Good?

With an impeccable rating of 5 stars from 122 reviews, Giftkart: Gift Card & CashBack has surely struck the right chord with its patrons. Users probably relish the varied options for gift cards and automated cashback campaigns proferred by the app.

Which App is Better according to users?

For both apps, the user ratings are particularly high, indicating that these apps surely deliver on their promise. While Smile: Loyalty & Rewards has more reviews, Giftkart: Gift Card & CashBack, although relatively new, has achieved a flawless 5-star rating.

Integrations and Compatibility

Smile: Loyalty & Rewards Integrations:

Smile integrates with Shopify POS, Checkout, Shopify Flow, Shopify POS,, Klaviyo, Gorgias, Mailchimp, and Okendo. These integrations can make the rewards management logical and uncomplicated.

Giftkart: Gift Card & CashBack Integrations:

Giftkart integrates with Checkout, Klaviyo, and Omnisend, further enriching its feature palette and enabling seamless operation for businesses.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?