Shopify Loyalty & Rewards: Smile: Loyalty & Rewards vs Appstle℠ Loyalty & Rewards

Table of Contents

  1. Introduction
  2. How Does Smile: Loyalty & Rewards Work?
  3. How Does Appstle℠ Loyalty & Rewards Work?
  4. How Much Does Smile: Loyalty & Rewards Cost?
  5. How Much Does Appstle℠ Loyalty & Rewards Cost?
  6. Cost Analysis: Smile: Loyalty & Rewards vs. Appstle℠ Loyalty & Rewards
  7. User Reviews & Customer Support Insights
  8. Conclusion


Did you know that loyal customers spend 67% more than new ones? Given the importance of repeat customers to your bottom line, a loyalty program can be a game-changer for your Shopify store growth. Not only does it provide an incentive for customers to keep coming back, but it also cultivates a sense of appreciation and engagement with your brand. Luckily, the Shopify app store provides several enticing tools to supercharge your customer retention initiatives. In our review spotlight today, we have two major Shopify apps: Smile: Loyalty & Rewards and Appstle℠ Loyalty & Rewards.

How Does Smile: Loyalty & Rewards Work?

Smile: Loyalty & Rewards, developed by, was launched in December 2014 to help businesses build robust loyalty and rewards programs. This user-friendly app is more than just a points program. It also includes features such as a referral program, basic branding, default reward emails, and an analytics overview. Regardless of whether you own a startup or a large enterprise, it's easy to see how Smile can be effective in transforming one-time shoppers into repeat customers. So then, what makes Smile stand out?

How Does Appstle℠ Loyalty & Rewards Work?

Coursing a similar path, Appstle℠ Loyalty & Rewards is another powerful tool that aims at bridging the gap between businesses and their customers. Launched by Appstle Inc. in February 2023, the app enables businesses to build, manage and track their loyalty programs efficiently. Accentuated by features such as a points program, referral program, basic branding, default reward emails, and analytics overview, Appstle is a one-stop solution for companies looking to boost customer loyalty. Despite being newer in the market, Appstle has successfully set its mark among its users.

How Much Does Smile: Loyalty & Rewards Cost?

While features play a critical role in choosing a loyalty program, pricing is an equally relevant factor. With tiers starting from Free and going up to $999/month, Smile offers a wide variety of plans tailored to cater to different business needs. Each tier, including Starter, Growth, and Plus, offers an increasing array of features, such as advanced branding, VIP program, points expiry, and unlimited integrations.

How Much Does Appstle℠ Loyalty & Rewards Cost?

Like Smile, Appstle℠ Loyalty & Rewards follows a tiered pricing model. Its four tiers - FREE, STARTER, BUSINESS, and BUSINESS PREMIUM offer increasing levels of features, starting from basic points and referral programs to advanced features like segmentation, analytics, and API access. The tiers are priced Free, $10/month, $30/month, and $100/month respectively.

Cost Analysis: Smile: Loyalty & Rewards vs. Appstle℠ Loyalty & Rewards

While Smile's plans are more expensive, they bring in additional features like powerful reporting tools and priority support. Appstle, on the other hand, offers a balanced mix of features at a more affordable cost, including 24x7 support at each tier, a much-needed feature for businesses operating around the clock.

User Reviews & Customer Support Insights

Is Smile: Loyalty & Rewards Good?

With an impressive rating of 4.8 stars out of 5440 reviews, Smile: Loyalty & Rewards affirms its well-appreciated user base. Customers suggest that they enjoy the app's ease of use, and customer support is nothing short of responsive and helpful.

Is Appstle℠ Loyalty & Rewards Good?

Similarly, Appstle℠ Loyalty & Rewards holds an equally high rating of 4.9 stars, albeit from a lower count of 73 reviews. Users appreciate the app's feature set, ease of use, and customer support.

Which App is Better according to users?

Both apps perform well on the user satisfaction front, with both scoring high ratings. However, the difference in the number of reviews propose that Smile has been used and reviewed by a larger number of users.

Integrations and Compatibility

Smile: Loyalty & Rewards Integrations:

Smile integrates with various Shopify tools such as Shopify POS and Checkout. With other integrations including Klaviyo, Gorgias, and Mailchimp, Smile expands its functionality to deliver a comprehensive solution for your loyalty and rewards program.

Appstle℠ Loyalty & Rewards Integrations:

Appstle matches up to the competition with a vast array of integrations including Shopify POS, Klaviyo, Mailchimp, and some unique ones like Seal and Recurpay.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?