Shopify Loyalty & Rewards: Gift Cards & Loyalty VS Marsello: Loyalty & Marketing

Table of Contents

  1. Introduction
  2. How Does Gift Cards & Loyalty Work?
  3. How Does Marsello: Loyalty & Marketing Work?
  4. How Much Does Gift Cards & Loyalty Cost?
  5. How Much Does Marsello: Loyalty & Marketing Cost?
  6. Cost Analysis: Gift Cards & Loyalty vs. Marsello: Loyalty & Marketing
  7. User Reviews & Customer Support Insights
  8. Conclusion


Prosperous enterprise owners know that the key to a thriving business lies not only in winning customers but ensuring they return. The Pareto Principle suggests that 80% of your profits come from 20% of your existing customers, emphasizing the importance of customer retention. A powerful tool in achieving this goal is through strategically implemented customer loyalty programs. We're spotlighting two apps from Shopify's vault that excel in this domain: Gift Cards & Loyalty and Marsello: Loyalty & Marketing.

How Does Gift Cards & Loyalty Work? is a powerhouse in the field of Gift Card and Store Credit alternatives. With a laser-focus on customer loyalty and retention, it gives businesses a fighting chance in the cutthroat world of eCommerce. The suite includes features like Advanced Gift Card Programs, Store Credit Management, Referral Programs, and an added touch of manually issued Store Credit. Every feature of this app is targeted towards making your customers feel valued. For instance, let’s imagine a small business using’s Referral program. This incentivizes loyal customers to bring their friends and family into the fold, effectively transforming them into ambassadors for your brand. The Advanced Gift Card Program can be a game-changer for startups looking for robust branding opportunities. Enticing potential customers with gift cards can be an effective way to reel in first-time buyers and encourage repeat purchases.

How Does Marsello: Loyalty & Marketing Work?

Marsello is a bespoke digital assistant set on helping brands provide a world-class loyalty and rewards program. From point collection, rewards, VIP tiers, referrals, to incredible email marketing campaigns that utilize sales data, Marsello is an all-encompassing resource for achieving deep-rooted customer loyalty. For example, let's consider a situation where your business might wish to roll out a VIP tiered reward system. By enabling Marsello's VIP Tiers feature, you can easily customize the unique perks and privileges for your most loyal customers, encouraging more purchases and interaction with your brand. This tool can be particularly handy for growing businesses who want to evolve their standard reward system into an elaborate loyalty program that goes above and beyond a simple point-collection scheme.

How Much Does Gift Cards & Loyalty Cost?

Affordability and value are crucial factors when selecting an app for your business. offers four pricing tiers: The 'Starter' plan costs $19.99/month and includes 100 Monthly Store Orders, an Advanced Gift Card Program, manually issued store credit, and referrals. The 'Small-Business' plan at $59.99/month bumps up the Store Orders capacity to 400 and includes all Starter plan features plus the addition of a Claim Page Customization and a Check Balance Page. The 'Pro' plan, priced at $199.99/month, offers a generous 2,000 Monthly Store Orders, all features of the Small Business plan plus an Apply Store Credit Button and a Bulk Gift Card Creation feature. Lastly, the 'Premium' plan, at a price tag of $599.99/month, resonates well with large enterprises by offering a staggering 12,000 Monthly Orders limit and embracing multi-store Gift Cards and White Labeling. It's clear has designed its pricing model to cater to businesses of all sizes and needs.

How Much Does Marsello: Loyalty & Marketing Cost?

In sharp contrast, Marsello keeps it simple and streamlined with one comprehensive plan. The Marsello Pro cost is $135/month. It combines several features, including Loyalty Programs, Email & SMS Campaigns, Marketing Automation, and Google Review Manager, among others. This pricing structure does seem more inclined toward the needs of established businesses ready to integrate and utilize a full-suite loyalty and marketing service rather than startups or small-scale operations.

Cost Analysis: Gift Cards & Loyalty vs. Marsello: Loyalty & Marketing

When comparing the value offered at different price points, it’s apparent that businesses with varying needs and budgets would find experienced in catering to a wide spectrum of demands; while Marsello seems tailored for specific established brands looking for an all-inclusive plan.

User Reviews & Customer Support Insights

Is Gift Cards & Loyalty Good?

Given’s lofty rating of 4.8 stars derived from 1045 reviews, users generally seem highly pleased with the app's capabilities. Users may attribute such a rating to the platform's robust nature, varied pricing tiers, significant integrations, and adaptability to businesses of various sizes. Excellent customer support can be a considerable factor in enhancing user satisfaction – something that the developer,, seems to understand based on their mention of Shopify POS integration, amongst others, in their app description.

Is Marsello: Loyalty & Marketing Good?

Marsello’s 4.5-star average rating based on 365 reviews suggests that it too is well-received among users. Users rave about the all-inclusive marketing and loyalty features available under one roof. The application's clean and intuitive interface can also be a driving factor behind such positive reception.

Which App is Better according to users?

While both apps hold impressive star ratings, edges ahead with both its rating and number of reviews. Reasons behind this outcome could differ; factors like more pricing options and broad-spectrum appeal of may contribute to its slight lead in this comparison.

Integrations and Compatibility Gift Cards & Loyalty Integrations: integrates seamlessly with Shopify POS, Checkout, Shopify Flow, Klaviyo, Recharge, and other powerful tools. These integrations facilitate a smooth experience and potentially offer yet more tools for securing customer retention.

Marsello: Loyalty & Marketing Integrations:

Marsello boasts integration capabilities with Shopify POS, Checkout, Shopify Flow, Google My Business, and other modern tools — providing businesses with additional platforms for reaching out, engaging, and rewarding their customers.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?