Shopify Loyalty & Rewards: Gift Cards & Loyalty VS Bold Memberships

Table of Contents

  1. Introduction
  2. How Does Gift Cards & Loyalty Work?
  3. How Does Bold Memberships Work?
  4. How Much Does Gift Cards & Loyalty Cost?
  5. How Much Does Bold Memberships Cost?
  6. Cost Analysis: Gift Cards & Loyalty vs. Bold Memberships
  7. User Reviews & Customer Support Insights
  8. Conclusion


The significance of customer retention in today’s highly competitive eCommerce landscape can't be understated. As research indicates, it costs five times more to acquire a new customer than to retain an existing one. Thus, loyalty and rewards programs have become instrumental in fostering customer retention and triggering return purchases. This article will delve into two Shopify apps - Gift Cards & Loyalty and Bold Memberships - designed to boost customer loyalty and enhance repeat business.

How Does Gift Cards & Loyalty Work? Gift Cards & Loyalty is a robust platform for eCommerce brands aiming to boost revenue through store credit, gift cards, cashback, refunds, referrals, and loyalty programs. The app's primary mission is to improve the retention rate and customer Lifetime Value (LTV) through practical store credit incentives and advanced solutions for gift card sales and management. Let's look at Gift Cards & Loyalty's key features:

  • Advanced Gift Card Program: Facilitates the scheduling and sending of gift cards to customers, which can be particularly beneficial for startups looking to attract new clients.
  • Bulk Gift Card Creation: This is a crucial feature for larger enterprises seeking to mass-issue gift cards for corporate gifts or employee recognition programs.
It's important to note that these are fictitious scenarios based on the features, not actual testimonials.

How Does Bold Memberships Work?

Bold Memberships allows you to create a membership program, offering subscribers exclusive access to products and custom pricing. It is equipped with the ability to charge membership fees, while also having the flexibility to offer diverse membership tiers. Key features of Bold Memberships include:

  • Member Access Control: Store owners can adjust the visibility of products, prices, or pages based on the customer's membership status.
  • Built-in recurring payments: This feature enables easy charging of monthly, yearly, or any other recurring duration for the memberships.

How Much Does Gift Cards & Loyalty Cost?

Price forms a vital aspect of deciding on a loyalty and rewards app. Following are the different pricing tiers for Gift Cards & Loyalty:

  • The Starter plan costs $19.99/month, providing up to 100 monthly store orders. Ideal for beginners.
  • The Small-Business plan is $59.99/month, accommodating up to 400 monthly store orders. It's best for growing businesses.
  • The Pro plan costs $199.99/month, supporting up to 2,000 monthly store orders. Large enterprises would benefit the most from this plan.
  • The Premium Plan, with a $599.99/month cost, supports up to 12,000 monthly total store orders.

How Much Does Bold Memberships Cost?

Bold Memberships' pricing tiers are straightforward and based on the number of memberships. The pricing starts at $9.99/month for up to 50 members and climbs up to $199.99/month for 1001-5000 members, making it a good option across the board.

Cost Analysis: Gift Cards & Loyalty vs. Bold Memberships

While Gift Cards & Loyalty offers more features at a higher price, Bold Memberships provides basic functionality at a lower cost. Therefore, the choice depends on the specific requirements and budget of the business.

User Reviews & Customer Support Insights

Is Gift Cards & Loyalty Good?

Given its excellent average rating of 4.8 stars across 1045 reviews, users find Gift Cards & Loyalty to be highly beneficial.

Is Bold Memberships Good?

Bold Memberships has an average rating of 4.4 stars from 289 reviews, indicating that the app has a positive impact on users.

Which App is Better according to users?

Although both apps have similar ratings, Gift Cards & Loyalty has a higher number of reviews than Bold Memberships, which might attest to it catering to a larger user base.

Integrations and Compatibility Gift Cards & Loyalty Integrations: Gift Cards & Loyalty integrates seamlessly with Shopify POS, Checkout, Shopify Flow, and other listed tools, enhancing the app’s functionality.

Bold Memberships Integrations:

Bold Memberships supports integrations with Stripe, Custom & Wholesale Pricing, Bold Loyalty Points, which are likely to enrich user experience and functional capability.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?