Table of Contents
- Introduction
- How Does Marsello: Loyalty & Marketing Work?
- How Does Giftkart: Gift Card & CashBack Work?
- How Much Does Marsello: Loyalty & Marketing Cost?
- How Much Does Giftkart: Gift Card & CashBack Cost?
- Cost Analysis: Marsello: Loyalty & Marketing vs. Giftkart: Gift Card & CashBack
- User Reviews & Customer Support Insights
- Integrations and Compatibility
- Conclusion
Introduction
Research suggests that customer retention costs far less, somewhere around five to 25 times less, than acquiring new ones. This makes loyalty and rewards schemes an essential tool to entice customers to keep coming back. In this vein, we introduce Marsello: Loyalty & Marketing and Giftkart: Gift Card & CashBack, two potent Shopify apps designed to enhance customer loyalty and thereby ensure repeat business.
How Does Marsello: Loyalty & Marketing Work?
Marsello aims to boost customer retention through its sophisticated loyalty rewards and marketing automation platform. This robust app offers a bounty of features, like Email & SMS Campaigns, Marketing Automation, and revealing Reporting & Insights. It competently addresses the needs of various businesses. For instance, startups can benefit from their efficient Google Review Manager, while medium to large businesses can fully utilize their feature-rich Email Capture Forms and Social Scheduling tools. These distinct features enable businesses to make informed decisions, and thus foster a staunch customer base. For instance, imagine being able to deploy an automated email campaign that keeps your loyal customers engaged and earns you their trust — isn't that a win-win situation?
How Does Giftkart: Gift Card & CashBack Work?
Giftkart takes a unique approach to customer retention by centering its offering around branded digital gift cards and a cashback system. With features like the Customer Wallet on Checkout and automated Cashback Campaigns, Giftkart adds an extra layer of engagement to the familiar checkout process. Whether you're a small business looking to delight customers with personalized e-gift card experiences or a large enterprise seeking a robust Rewards API and Headless Integration via APIs, Giftkart has the perfect tools to meet your needs. Imagine being able to surprise your loyal customers with a special gift card on their birthday — this is the kind of unique and thoughtful feature Giftkart brings to your table!
How Much Does Marsello: Loyalty & Marketing Cost?
Value for money is a critical factor when choosing a loyalty and rewards app. Marsello offers a competitive pricing structure. It has a singular plan named 'Marsello Pro' costing $135/month and comes bundled with loyalty program perks, marketing automation, reporting, and insights. This plan is ideal for all businesses, from fledgling startups to established organizations. There are no additional costs or hidden fee, making it transparent and straightforward.
How Much Does Giftkart: Gift Card & CashBack Cost?
Giftkart offers three tiers of pricing. The 'Starter Plan' is priced at $39/month, the 'Plus Plan' at $89/month and the 'Enterprise Plan' is available for $199/month. Each tier offers different features, suited for different growth stages and budget sizes of businesses. For instance, the Plus Plan integrates seamlessly with Klaviyo and Omnisend, implying it's a perfect fit for businesses intending to amplify their marketing outreach.
Cost Analysis: Marsello: Loyalty & Marketing vs. Giftkart: Gift Card & CashBack
While Marsello's pricing is a straightforward, all-in-one offering, Giftkart provides the flexibility of three distinct plans to suit various needs. Marsello stands to deliver a high-value proposition with its comprehensive feature set while Giftkart offers more selection to businesses on a tighter budget.
User Reviews & Customer Support Insights
Is Marsello: Loyalty & Marketing Good?
With an average rating of 4.5 stars from 365 reviews, Marsello seems to be performing well on the Shopify marketplace. Customers might appreciate its extensive feature set, seamless integrations, and efficient customer support, which possibly add up to its higher rating.Is Giftkart: Gift Card & CashBack Good?
Giftkart boasts a perfect 5-star rating from 123 reviews. Users might appreciate its flexible pricing, unique gift card and cashback systems, and robust integration capabilities. Although the app is newer and has fewer reviews, its higher average rating suggests it has found favour among its users.Which App is Better According to Users?
While Marsello has more reviews, implying a larger user base, Giftkart's perfect rating suggests a higher degree of user satisfaction. Both stand as solid options, and potential users should delve deeper into detailed reviews for a more comprehensive view.Integrations and Compatibility
Marsello: Loyalty & Marketing Integrations:
Marsello boasts multiple integrations with notable platforms such as Shopify POS, Checkout, Shopify Flow, Google My Business, Lightspeed, Cin7, Heartland Retail, Klaviyo, Facebook. These integrations enrich the functionality of Marsello and ease the app's adoption for businesses already using these platforms.Giftkart: Gift Card & CashBack Integrations:
Giftkart integrates well with Checkout, Klaviyo, and Omnisend, making it a convenient option for businesses that already have these tools in their arsenal.Our Top Recommendations For Your Store
While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:
SC Conjured Referrals
Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.
Hulk Mobile App Builder
Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.
Opinew Product Reviews App UGC
Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.
Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?
