Shopify Loyalty & Rewards: Marsello: Loyalty & Rewards VS Gameball: Loyalty & Rewards

Table of Contents

  1. Introduction
  2. How Does Marsello: Loyalty & Marketing Work?
  3. How Does Gameball: Loyalty & Rewards Work?
  4. How Much Does Marsello: Loyalty & Marketing Cost?
  5. How Much Does Gameball: Loyalty & Rewards Cost?
  6. Cost Analysis: Marsello: Loyalty & Marketing vs. Gameball: Loyalty & Rewards
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


Did you know that it costs five times more to acquire a new customer than to retain an existing one? This is just one of the reasons why brands not only value loyal customers but go to great lengths to retain them. One effective way businesses achieve this is through loyalty and rewards programs. Not only do such programs foster customer loyalty, but they also lead to repeat business. Here, we will be comparing two of the leading Shopify apps, Marsello and Gameball, both known for enhancing customer retention in the e-commerce world.

How Does Marsello: Loyalty & Marketing Work?

Launched on May 29, 2017, Marsello has positioned itself in the e-commerce industry as a tool dedicated to boosting customer retention. Its mission is to drive customer loyalty by offering a world-class rewards program. One impressive feature is the social scheduling capability, which allows startups to plan and automate their social posts. For big enterprises, the reporting and insights feature helps make informed business decisions based on customer behaviour insights. Let's imagine a swimwear business during the summer season. Through Marsello, not only can they coordinate a summer marketing plan, but they can also gauge their customers' favourite designs through its reporting feature, aiding in future product planning.

How Does Gameball: Loyalty & Rewards Work?

Gameball, on the other hand, launched relatively recently on December 2, 2019. Its gamified approach to customer loyalty has been widely appreciated in the market. The app boasts of its seasonal campaigns feature, wherein businesses can launch season-based reward programs. Its multilingual support adds a personal touch, allowing brands to communicate with their customers in their language. Getting more social proof can be as easy as rewarding customers for writing reviews through Gameball.

How Much Does Marsello: Loyalty & Marketing Cost?

The cost can be a key deciding factor when businesses choose between different apps. At $135/month, Marsello Pro provides a holistic set of features. These include loyalty programs, marketing automation, social scheduling, and reporting & insights. Given its diverse set of features, Marsello Pro seems to be best suited for mid-range to big enterprises.

How Much Does Gameball: Loyalty & Rewards Cost?

Gameball's pricing tiers are more diverse. The app's Starter pack at $39/month provides custom rewards and advanced analytics, among other features. The Pro version at $119/month boasts of custom emails, unlimited pop-ups, and full analytics. Gameball's Free plan may entice beginners or startups with basic requirements.

Cost Analysis: Marsello: Loyalty & Marketing vs. Gameball: Loyalty & Rewards

When it comes to value for money, Gameball has the edge over Marsello with its more affordable and scalable pricing structure. That said, Marsello's feature-rich Pro Plan could offer more value to larger enterprises.

User Reviews & Customer Support Insights

Is Marsello: Loyalty & Marketing Good?

With an average rating of 4.5 stars and 365 reviews, users seem to appreciate Marsello. The high rating could be attributed to its comprehensive feature set and excellence in customer support.

Is Gameball: Loyalty & Rewards Good?

Gameball boasts of a higher average rating of 4.7 stars, albeit from fewer reviews (197). Perhaps it's Gameball's gamified system and multi-lingual support that charms its users.

Which App is Better according to users?

While Gameball has a higher average rating, Marsello has accumulated more reviews, suggesting a larger user base. Either way, both apps have managed to garner positive feedback from users, proving the effectiveness of their features.

Integrations and Compatibility

Marsello: Loyalty & Marketing Integrations

Marsello integrates with platforms like Shopify POS, Google My Business, and Facebook. Such integrations provide the business owners with added convenience and efficiency.

Gameball: Loyalty & Rewards Integrations

Gameball shares some common integrations with Marsello, like Shopify POS, but it also has unique ones such as and Drip. These integrations help expand the scope and reach of the app.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?