Shopify Loyalty & Rewards: Marsello: Loyalty & Rewards VS Customer Accounts Concierge

Table of Contents

  1. Introduction
  2. How Does Marsello: Loyalty & Marketing Work?
  3. How Does Customer Accounts Concierge Work?
  4. How Much Does Marsello: Loyalty & Marketing Cost?
  5. How Much Does Customer Accounts Concierge Cost?
  6. Cost Analysis: Marsello: Loyalty & Marketing vs. Customer Accounts Concierge
  7. Integrations and Compatibility
  8. Conclusion


Did you know that retaining a loyal customer can cost up to five times less than acquiring a new one? Loyalty and rewards programs play an indispensable role in modern customer strategies, helping businesses build strong customer relationships and encourage repeat business. In this blog post, we'll be diving deep into two prominent players in the Shopify arena - Marsello: Loyalty & Marketing and Customer Accounts Concierge.

How Does Marsello: Loyalty & Marketing Work?

Developed by Marsello, the Marsello: Loyalty & Marketing app focuses on enhancing customer retention through a sophisticated loyalty & rewards system. It integrates smoothly with your existing POS and Shopify and offers a plethora of features which allow businesses to launch captivating loyalty programs, targeted email marketing & SMS campaigns, manage Google reviews and more. Whether you're a startup or an established enterprise, Marsello has something for everyone. For example, one can customize and launch an omnichannel loyalty program with zero code required, making it particularly enticing for businesses in the initial stages.

How Does Customer Accounts Concierge Work?

Customer Accounts Concierge, developed by Froonze Limited, is a versatile tool focussed on enhancing the overall customer experience. It provides a multi-functional customer dashboard that supports loyalty & rewards programs, wishlists with back in stock reminders, social login, and more. The built-in flexibility allows businesses to create custom registration forms, enabling unique differentiation for B2B and wholesale stores.

How Much Does Marsello: Loyalty & Marketing Cost?

Pricing plays a crucial role in picking a suitable app. With Marsello, there's one simple plan: Marsello Pro. Priced at $135/month, it includes a robust loyalty program, email & SMS campaigns, marketing automation and more, making it an apt choice for businesses looking for comprehensive solutions for customer engagement.

How Much Does Customer Accounts Concierge Cost?

Customer Accounts Concierge offers a flexible pricing model based on the number of customers. For brands new to loyalty programs, the Free plan offers a good starting point. As your customer base grows, the app scales with your needs with plans ranging from $5/month (for up to 5,000 customers) to $25/month (for up to 100,000 customers).

Cost Analysis: Marsello: Loyalty & Marketing vs. Customer Accounts Concierge

Though Marsello comes at a flat rate, it delivers value via comprehensive features. Compared to this, Customer Accounts Concierge’s tiered system allows you to pay for what you need, offering better value to small and medium businesses, in particular.

Is Marsello:loyalty & Marketing Good?

With an impressive 4.5-star rating from 365 reviews, Marsello has a strong reputation. Users likely appreciate its vast range of powerful features which offer substantial ROI.

Is Customer Accounts Concierge Good?

With a perfect 5-star rating and 174 reviews, it's safe to say that Customer Accounts Concierge wins hearts with its flexibility and easy-on-pocket pricing plans.

Which App is Better according to users?

While Marsello scores high on features, Customer Accounts Concierge’s focus on affordability & flexibility seems to make a bigger splash with users.

Integrations and Compatibility

Marsello: Loyalty & Marketing Integrations

Marsello integrates with top-tier platforms like Shopify POS, Checkout, Shopify Flow, Google My Business, Lightspeed, etc. These integrations streamline the management of loyalty programs, offering added convenience.

Customer Accounts Concierge’s Integrations

Customer Accounts Concierge integrates with major CRM apps and Shopify tools enhancing user experience and functionality.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?