Shopify Loyalty & Rewards: Marsello: Loyalty & Marketing VS Glow: Loyalty Points & Rewards

Table of Contents

  1. Introduction
  2. How Does Marsello: Loyalty & Marketing Work?
  3. How Does Glow: Loyalty Points & Rewards Work?
  4. How Much Does Marsello: Loyalty & Marketing Cost?
  5. How Much Does Glow: Loyalty Points & Rewards Cost?
  6. Cost Analysis: Marsello: Loyalty & Marketing vs. Glow: Loyalty Points & Rewards
  7. User Reviews & Customer Support Insights
  8. Conclusion


: Did you know that increasing customer retention by just 5% can increase profits by anywhere from 25% to 95%? With such numbers at play, fostering customer loyalty is not just an option, but a necessity for businesses. This is where loyalty and rewards programs come in, bearing the potential to dramatically increase repeat business. These programs encourage customers to consistently choose your brand by offering rewards for their loyalty. Today, we take a closer look at two such Shopify apps that have turned the concept of customer fidelity into an art: the Marsello: Loyalty & Marketing and the Glow: Loyalty Points & Rewards apps.

How Does Marsello: Loyalty & Marketing Work?

Marsello is designed with a singular focus: to boost customer retention. It does this by offering a world-class loyalty & rewards program that flawlessly syncs with Shopify and other existing POS systems. One of the key features of Marsello is its bespoke loyalty members acquisition process, which includes a balanced mix of points, rewards, discounts, VIP tiers, and referrals. Another standout feature is its powerful email marketing & SMS campaigns tool. Leveraging sales data from existing POS & Shopify, this built-in tool allows businesses to stay connected with their customers, promoting repeat visits. This multifaceted app also offers customisable marketing automation and comprehensive reporting & insights.

How Does Glow: Loyalty Points & Rewards Work?

Glow holds a parallel mission: to turn one-time purchasers into lifetime customers. Specifically built for Shopify, Glow's point system essentially gamifies the shopping experience, rewarding customers for consistent purchasing and referrals. Their intuitive setup wizard removes the hassle from the setup process. The analytics tool can help you track your program's success, and their dedicated support team is just a click away to guide you through the process. Glow offers customers the flexibility of earning points for various actions and utilizing them for discounts or free products.

How Much Does Marsello: Loyalty & Marketing Cost?

Marsello operates on a fairly straightforward price structure, offering its Marsello Pro subscription at $135 a month. This single-tier system includes a range of features designed to make customer retention a breeze, such as a loyalty program, email & SMS campaigns, and a Google review manager. Marsello Pro possesses no apparent additional costs, going by the data available.

How Much Does Glow: Loyalty Points & Rewards Cost?

Glow, on the other hand, provides a variety of price points to accommodate businesses of different sizes. The most basic tier is free, allowing a business to manage up to 50 active members. The Sprout tier, priced at $9/month, allows for 500 active members and adds an API access. The Startup tier and Traction tiers are priced at $29/month and $59/month respectively, catering to growing businesses with additional members capacity.

Cost Analysis: Marsello: Loyalty & Marketing vs. Glow: Loyalty Points & Rewards

While Marsello offers a robust one-size package for a higher price, Glow's flexible pricing scales with the size of the business, making it potentially more accessible for startups and small businesses.

User Reviews & Customer Support Insights

Is Marsello: Loyalty & Marketing Good?

Marsello enjoys good user ratings, with an average of 4.5 stars based on 365 reviews. Given the user-friendly interface, automated marketing capabilities, and seamless integrations of Marsello, users likely appreciated these points. Perhaps the open pricing model has drawn some criticism, impacting the overall rating.

Is Glow: Loyalty Points & Rewards Good?

Glow maintains a close following with an average rating of 4.4 stars from 95 reviews. Considering its flexible pricing model and the user-centric design of the reward system, it's likely that these features have been well received.

Which App is Better according to users?

While both apps appreciate healthy ratings, Marsello leads in terms of volume, with nearly 4 times more reviews.

Integrations and Compatibility

Marsello: Loyalty & Marketing Integrations:

Marsello offers seamless integration with Shopify and other tools such as Google My Business, Klaviyo, and Facebook, providing additional layers of marketing and customer management.

Glow: Loyalty Points & Rewards Integrations:

Glow offers native integration within the Shopify ecosystem, along with additional integrations with PayWhirl, Mailchimp, and Stripe.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?