Shopify Loyalty & Rewards: Marsello: Loyalty & Marketing VS FreshCredit ‑ Store Credit

Table of Contents

  1. Introduction
  2. How Does Marsello: Loyalty & Marketing Work?
  3. How Does FreshCredit ‑ Store Credit Work?
  4. How Much Does Marsello: Loyalty & Marketing Cost?
  5. How Much Does FreshCredit ‑ Store Credit Cost?
  6. Cost Analysis: Marsello: Loyalty & Marketing vs. FreshCredit ‑ Store Credit
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


Did you know that a loyal customer spends 67% more than a new one? Incredible, right? The impact of loyalty programs on customer retention and increased spending can't be downplayed. Often seen as a cornerstone of customer retention strategies, loyalty programs help businesses reward their most steadfast supporters. They cultivate a sense of exclusivity and earn repeat business, making them vital for any e-commerce business looking to maintain a steady customer base. So, if you're in the market for loyalty and rewards apps that fit your Shopify store, this article will compare two revered loyalty and rewards apps: Marsello: Loyalty & Marketing and FreshCredit ‑ Store Credit.

How Does Marsello: Loyalty & Marketing Work?

The mission of Marsello: Loyalty & Marketing is straightforward: to boost customer retention. Marsello takes on the loyalty program challenge by allowing brands to acquire loyal customers through rewards, discounts, and even VIP tiers. If you're a startup, Marsello's plan offers a good start for a loyalty program. For bigger brands, its ability to integrate with your existing POS & Shopify lets you gain crucial insights about your customer's behavior, a crucial asset when formulating marketing decisions. Moreover, Marsello offers specialized features like social scheduling, marketing automation, and a Google Review manager, which can provide invaluable support for niche markets. They can foster seamless online-offline customer experiences. Imagine a customer earning points from their in-store purchase and then using them later for an online purchase. Marsello makes such scenarios effortlessly achievable.

How Does FreshCredit ‑ Store Credit Work?

FreshCredit turns returns, a common headache for most businesses, into potential future sales. Its primary concept is to offer store credit, a simple and universally understood currency that nudges customers to make repeat purchases. Imagine a customer returning a shirt they bought. With FreshCredit, instead of going through the arduous refund process, they get an easily redeemable store credit. This simple intervention can often turn a potentially lost customer into a loyal one. FreshCredit is perfect for all business sizes with its flexible plans catering to up to 50,000 customers. Most notably, its store credit system is customizable to match your brand's unique theme and style, a considerable advantage for businesses that want their store credit system to be a seamless extension of their brand.

How Much Does Marsello: Loyalty & Marketing Cost?

Understanding the pricing structure is fundamental to any app, including loyalty ones. The sole plan Marsello offers, the Marsello Pro, costs $135/month. It allows you unlimited access to all of its main features, from email campaigns to social scheduling, insights, and reports. This plan is ideal for businesses seeking a comprehensive loyalty program. However, it is essential to remember that plan additions and customizations may entail additional costs.

How Much Does FreshCredit ‑ Store Credit Cost?

FreshCredit offers three tiers: Up to 5k customers at $15/month, 20k customers at $30/month, and 50k customers at $45/month. Each tier allows you to manage the credit balance of your customers, with the number varying per tier. This flexible pricing scheme makes FreshCredit ideal for businesses of all sizes, from startups to large enterprises.

Cost Analysis: Marsello: Loyalty & Marketing vs. FreshCredit ‑ Store Credit

Selecting between Marsello and FreshCredit requires a thorough analysis of your business's needs and goals. Marsello's singular yet comprehensive plan suggests more significant value for businesses seeking a one-stop-shop for their loyalty and rewards program, especially brands with a multi-channel customer base. FreshCredit, on the other hand, offers flexibility with its customer-based pricing, making it ideal for businesses carefully managing budget allocations.

User Reviews & Customer Support Insights

Is Marsello: Loyalty & Marketing Good?

With an average of 4.5 stars from 365 reviewers, Marsello appears to have made a significant impression on its users. Potential reasons for this high rating could be its all-encompassing loyalty and reward approach and its compatibility with different POS systems. However, no customer support mentions in the app's description suggest the need to look into user reviews for insights about their customer service quality.

Is FreshCredit ‑ Store Credit Good?

FreshCredit's overall rating of 4.4 stars from 104 reviews points towards customer satisfaction. Essential aspects that could be influencing this rating are its easy-to-understand store credit concept and flexible pricing plans. Like Marsello, FreshCredit doesn't mention customer support in its description, projecting the need for further user review analysis.

Which App is Better according to users?

Comparative insights based on average ratings suggest that Marsello's 4.5 star slightly outshines FreshCredit's 4.4 ratings. However, keep in mind that a high rating does not guarantee an app's match with your business needs. We encourage you to delve deeper into detailed reviews to understand which app might offer the best value based on feature fulfilment, pricing, and user experience.

Integrations and Compatibility

Marsello: Loyalty & Marketing Integrations:

Marsello integrates with numerous platforms, including Shopify POS, Google, and Lightspeed, among others. These integrations potentially increase the value deliverable to users.

FreshCredit ‑ Store Credit Integrations:

Currently, FreshCredit does not offer any integrations, which might limit its value proposition.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?