Shopify Loyalty & Rewards: Marsello: Loyalty & Marketing VS Appstle℠ Memberships

Table of Contents

  1. Introduction
  2. How Does Marsello: Loyalty & Marketing Work?
  3. How Does Appstle℠ Memberships Work?
  4. How Much Does Marsello: Loyalty & Marketing Cost?
  5. How Much Does Appstle℠ Memberships Cost?
  6. Cost Analysis: Marsello: Loyalty & Marketing vs. Appstle℠ Memberships
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


In an increasingly competitive e-commerce landscape, fostering customer loyalty is a non-negotiable for businesses of all sizes. Indeed, with research indicating that a 5% increase in customer retention can increase profits by as much as 25-95%, it's easy to see the importance of loyalty and rewards program. Enter Marsello: Loyalty & Marketing and Appstle℠ Memberships - two noteworthy Shopify apps designed to help you boost customer loyalty and repeat business.

How Does Marsello: Loyalty & Marketing Work?

Developed by Marsello, Marsello: Loyalty & Marketing aims to reward regular customers and drive sales with its integrated loyalty rewards and marketing automation platform. This app focuses on deploying points, rewards, discounts, VIP tiers, and referrals to acquire loyal members. Its advanced marketing automation lets you send powerful email marketing & SMS campaigns using sales data from your POS & Shopify. The other noteworthy features include a Google Review Manager, Social Scheduling, Reporting & Insights, and Email Capture Forms. These functionalities cater to startups and larger enterprises alike looking to understand their customer behaviour better and make informed marketing decisions.

How Does Appstle℠ Memberships Work?

On the other hand, Appstle℠ Memberships by Appstle Inc. provides a comprehensive tool to manage membership plans, perks, and automated billing. This app offers robust plan creation, advanced membership management, and comprehensive perks to businesses of all sizes. The value of this app extends into its customization features. The intuitive UI offers seamless integration within minutes, while automated member billing, customizable member portal, and robust webhooks bring considerable value to the growth-minded business owners.

How Much Does Marsello: Loyalty & Marketing Cost?

Marsello: Loyalty & Marketing offers a Pro Plan for $135/month. The package includes Loyalty Programs, Email & SMS Campaigns, Marketing Automation, Google Review Manager, and more. The pricing offers unlimited access to all features, making it an excellent choice for any business size.

How Much Does Appstle℠ Memberships Cost?

Unlike Marsello, Appstle℠ Memberships offers multiple plans designed to cater to the various needs of businesses. The “FREE” plan offers basic membership management, member perks, etc for 50 members. The “STARTER” plan, priced at $19/month, adds advanced features to manage 100 members.Many larger-scale businesses will benefit from the "BUSINESS" and "ENTERPRISE" plans, priced at $39/month and $79/month, respectively, offering even greater functionality for up to 750 members.

Cost Analysis: Marsello: Loyalty & Marketing vs. Appstle℠ Memberships

Between Marsello: Loyalty & Marketing and Appstle℠ Memberships, your choice might depend on your business needs and budget. Marsello offers a comprehensive suite of features for a flat rate, while Appstle℠ Memberships provides tiered pricing to suit businesses of every size.

User Reviews & Customer Support Insights

Is Marsello: Loyalty & Marketing Good?

Marsello has a healthy rating of 4.5 stars from 365 reviews. Users likely appreciate the comprehensive features and the integrated platform while possible criticisms might relate to the pricing or specific user experience issues.

Is Appstle℠ Memberships Good?

With an impressive 4.8-star rating from 243 reviews, Appstle℠ Memberships seems to resonate well with users. The app's wide range of tools, customization options, and tiered pricing plans may all contribute to this positive rating.

Integrations and Compatibility

Marsello: Loyalty & Marketing Integrations:

Marsello: Loyalty & Marketing provides seamless integrations with Shopify POS, Checkout, Google My Business, and more. Businesses can easily integrate their existing tools to get a holistic view of the customer behaviour and streamline their marketing efforts.

Appstle℠ Memberships Integrations:

Appstle℠ Memberships, in counterpart, provides integration with popular tools like LoyaltyLion, Growave, and others. These integrations ensure businesses can enjoy a unified user-face, ensuring smoother operations.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?