Shopify Loyalty & Rewards: Loyalty, Rewards & Referrals VS Marsello: Loyalty & Marketing

Table of Contents

  1. Introduction
  2. How Does Loyalty, Rewards & Referrals Work?
  3. How Does Marsello: Loyalty & Marketing Work?
  4. How Much Does Loyalty, Rewards & Referrals Cost?
  5. How Much Does Marsello: Loyalty & Marketing Cost?
  6. Cost Analysis: Loyalty, Rewards & Referrals vs. Marsello: Loyalty & Marketing
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


: Did you know that a mere 5% increase in customer loyalty could potentially result in a profit surge of 25% to 100% for a business? This is a reflection of the hard-to-ignore impact that loyalty programs can integrally have on customer retention. In a marketplace where customer satisfaction and brand loyalty mean everything, rewards and loyalty programs help forge stronger relationships with customers. They not only encourage repeat patronage but also stimulate a sense of brand commitment. Two Shopify apps that have been instrumental in enhancing customer loyalty are Loyalty, Rewards & Referrals developed by S Loyalty and Marsello: Loyalty & Marketing developed by Marsello.

How Does Loyalty, Rewards & Referrals Work?

S Loyalty’s Loyalty, Rewards & Referrals, as the name suggests, focuses on customer retention by incentivizing repeat business. It addresses the challenge of low customer loyalty through a multi-faceted approach. Key Features of the application include rewards of a fixed amount, multi-language support, and birthday bonuses. As an example, a startup could leverage its multi-language support and rewards to cater to a diverse customer demographic, while large enterprises might find more use from its shopper notifications and advanced options. Whether it is a rewards campaign or ensuring no branding interference, the app offers flexibility, making it a viable choice for businesses of all sizes.

How Does Marsello: Loyalty & Marketing Work?

Marsello: Loyalty & Marketing, developed by Marsello, is another potent tool in the quest to achieve customer loyalty. Its strategy revolves around harnessing the power of loyalty programs combined with email marketing, SMS campaigns, and marketing automation to drive sales. Its offering of email capture forms, social scheduling, and rich insights make it the go-to for small to medium businesses that are looking to grow their customer base. It is not only about garnering loyalty but shaping the marketing approach through insights into customers' behaviour in their sales journey.

How Much Does Loyalty, Rewards & Referrals Cost?

After understanding the basics of what makes these applications tick, next comes the budget-critical aspect - pricing. The Loyalty, Rewards & Referrals app offers three different pricing tiers. The First Plan, named "Free", is available at no cost and is best suited for beginners or startups. Plan 2, the "Basic - Premium" plan, is priced at $19.99/month. This version promises a wider range of rewards and advanced options, making it perfect for growing businesses. The "Higher Volume" Plan for $199.99/month is tailored for larger enterprises. This plan features premium options and priority email support with no branding interference from S Loyalty.

How Much Does Marsello: Loyalty & Marketing Cost?

Marsello: Loyalty & Marketing comes with a simple pricing structure, its 'Marsello Pro' Plan being its most comprehensive one priced at $135/month. This Plan includes a full range of features, hence targeted at established businesses requiring a feature-rich loyalty program.

Cost Analysis: Loyalty, Rewards & Referrals vs. Marsello: Loyalty & Marketing

Loyalty, Rewards & Referrals offers a diverse pricing structure catering to different business sizes, whereas Marsello: Loyalty & Marketing has a straightforward pricing model. The value offered by Marsello is arguably greater, especially for businesses seeking both marketing and loyalty solutions in one.

User Reviews & Customer Support Insights

Is Loyalty, Rewards & Referrals Good?

Based on its average rating of 4.6 stars from a total of 768 reviews, the app surely has a good standing with Shopify users. Considering the app's feature set, users might appreciate the language support and diverse rewards selection, which adds to a versatile, user-friendly experience backed by excellent customer support.

Is Marsello: Loyalty & Marketing Good?

Marsello: Loyalty & Marketing holds an average rating of 4.5 stars from a total of 365 reviews, indicating high user satisfaction, particularly with its integrated marketing feature and in-depth insights feature. However, limitations in the range of rewards may impact its overall rating.

Which App is Better according to users?

While both apps receive high ratings, Loyalty, Rewards & Referrals has a higher average and more reviews, hinting at more extensive user acceptance. Its feature versatility beyond loyalty rewards could likely be contributing to its popularity.

Integrations and Compatibility

Loyalty, Rewards & Referrals Integrations:

The Loyalty, Rewards & Referrals app integrates seamlessly with ReferralCandy, Weglot, and Langify, which widens the scope of referral marketing, language translation services, and localization for its users.

Marsello: Loyalty & Marketing Integrations:

Marsello integrates with tools such as Shopify POS and Checkout, Shopify Flow, Google My Business, and more. These integrations extend its functionality, making Marsello a comprehensive marketing solution.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?