Shopify Loyalty & Rewards: Joy: Loyalty & Rewards Program VS Giftkart: Gift Card & CashBack

Table of Contents

  1. Introduction
  2. How Does Joy: Loyalty & Rewards Program Work?
  3. How Does Giftkart: Gift Card & CashBack Work?
  4. How Much Does Joy: Loyalty & Rewards Program Cost?
  5. How Much Does Giftkart: Gift Card & CashBack Cost?
  6. Cost Analysis: Joy: Loyalty & Rewards Program vs. Giftkart: Gift Card & CashBack
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


Customer loyalty has proven itself to be a critical component in modern retail. According to Forbes, improving customer retention by just 5% can lead to profit increases of anywhere between 25% and 95%. This is where loyalty programs come into play. They incentivize repeat business by rewarding customers for their continued patronage. Today, we are reviewing two Shopify apps that champion in fostering customer loyalty: Joy: Loyalty & Rewards Program and Giftkart: Gift Card & CashBack.

How Does Joy: Loyalty & Rewards Program Work?

Launched in June 2021, Joy: Loyalty & Rewards Program is a Shopify application aiming to boost online shops' customer retention. This application, developed by Joy Loyalty, approaches loyalty and rewards in an inclusive manner. It offers diversified loyalty programs, VIP tiers, rewards based on actions and more. Features such as its Points Earn program, and Redeem program allows customers to accumulate and use rewards more flexibly. To the delight of new businesses and startups, it offers translations and customizable emails, broadening the customer base. Larger businesses aren't left out either. The Pro plan includes Point of Sale (POS) integrations, customized emails and unlimited points rewards, bridging the gap between storefront and online business.

How Does Giftkart: Gift Card & CashBack Work?

Giftkart: Gift Card & CashBack, developed by Skai Lama, offers a different yet compelling approach to customer loyalty. With its first launch in late August 2021, emphasis of Giftkart lies in leveraging e-gift cards, cashback offers, and customer winback campaigns to foster customer relationships, an excellent fit for shops seeking to gift customers for loyalty and patronage. It offers three pricing plans with diverse features like Rewards API, Headless Integration via APIs, and management of physical gift cards, ensuring businesses of all sizes can harness the power of gift cards. Smaller businesses may avail of its Starter Plan, while large firms can consider the enterprise plan which offers restorative features.

How Much Does Joy: Loyalty & Rewards Program Cost?

Joy's basic plan is free. It’s a perfect starting point for new businesses looking to incentivize their customers. Their Pro plan is available at $29/month which offers unlimited orders and an abundance of customizable features.

How Much Does Giftkart: Gift Card & CashBack Cost?

Giftkart's Starter Plan costs $39/month, offering value with features like Automated Cashback Campaigns, Wallets for Balance Check, and more. For businesses requiring more robust features, the Plus Plan costs $89/month and the Enterprise Plan costs $199/month.

Cost Analysis: Joy: Loyalty & Rewards Program vs. Giftkart: Gift Card & CashBack

While both apps have unique pricing structures, the choice of app depends on the shop's needs and its stage of development. Joy: Loyalty & Rewards Program’s budget-friendly Pro plan offers incredible value for growing businesses. Meanwhile, Giftkart: Gift Card & CashBack’s graduation of plans may suit businesses desiring a more comprehensive suite of gift card-related features.

User Reviews & Customer Support Insights

Is Joy: Loyalty & Rewards Program Good?

With an average rating of 4.9 stars from 1260 reviews, user sentiment suggests that Joy: Loyalty & Rewards Program is well received. While individual reviews are not specified, these high marks could be attributed to its diverse features and integrations.

Is Giftkart: Gift Card & CashBack Good?

Giftkart: Gift Card & CashBack boasts an exceptional 5-star average rating from 122 reviews. This high score may be due to its comprehensive features and unique approach to customer loyalty.

Integrations and Compatibility

Joy: Loyalty & Rewards Program Integrations:

Joy: Loyalty & Rewards Program integrates with several prominent Shopify tools, including Shopify POS, Checkout, Shopify Flow, and PageFly. These integrations can streamline operations and enhance user experience.

Giftkart: Gift Card & CashBack Integrations:

Giftkart: Gift Card & CashBack integrates with Checkout, Klaviyo, and Omnisend. These integrations expand the app's functionality, potentially improving customer engagement and business operations.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?