Shopify Loyalty & Rewards: Giftkart: Gift Card & CashBack VS Glow: Loyalty Points & Rewards

Table of Contents

  1. Introduction
  2. How Does Giftkart: Gift Card & CashBack Work?
  3. How Does Glow: Loyalty Points & Rewards Work?
  4. How Much Does Giftkart: Gift Card & CashBack Cost?
  5. How Much Does Glow: Loyalty Points & Rewards Cost?
  6. Cost Analysis: Giftkart: Gift Card & CashBack vs. Glow: Loyalty Points & Rewards
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


With research indicating that a 5% increase in customer loyalty can increase the average profit per customer by 25% to 100%, focusing on fostering customer loyalty has never been more crucial for businesses. One of the proven strategies to enhance customer loyalty and drive continuous business is through loyalty and rewards programs. In this light, we will explore two leading Shopify apps that help businesses bolster customer loyalty: Giftkart: Gift Card & CashBack and Glow: Loyalty Points & Rewards.

How Does Giftkart: Gift Card & CashBack Work?

Giftkart: Gift Card & CashBack, developed by Skai Lama, is a Shopify app designed to augment customer retention and bring a solution to the loyalty-related challenges faced by businesses. With features like branded digital gift cards, cashback offers, customer winback campaigns, and the ability to refund as store credits, it provides businesses with versatile tools to nurture customer relationships. For instance, startups can leverage Giftkart's automated cashback campaigns to generate customer interest and repeat business. On the other hand, a medium-sized business can use the integration features with Klaviyo or Omnisend to automate customer engagement and thus create a more loyal customer base. Among its more specialized features is the Headless Integration via APIs found in the Enterprise Plan, uniquely suiting it for large businesses aiming to merge physical and digital experiences.

How Does Glow: Loyalty Points & Rewards Work?

Conversely, Glow: Loyalty Points & Rewards, developed by Glow Loyalty, operates in the Shopify ecosystem to convert one-time buyers into repeat customers. It offers a simple setup for a robust points and rewards system that motivates customers to return. From the free plan designed for businesses with up to 50 active members to the Traction plan for businesses with up to 6,000 active members, Glow adapts to different company sizes. The easy-to-understand analytics dashboard and API access across all its paid plans make it suitable even for businesses with limited technical expertise. A standout feature of Glow is its email reminders, customized to engage their customers regularly and indirectly improve their retention.

How Much Does Giftkart: Gift Card & CashBack Cost?

Understanding the cost is critical when choosing a loyalty and rewards app. Starting at $39/month for their Starter plan with basic features, Giftkart scales up to an Enterprise plan at $199/month, inclusive of advanced features like Headless Integration and Data Migration. Each plan is carefully curated to cater to businesses at different growth stages while keeping transparency with no hidden fees or transaction charges.

How Much Does Glow: Loyalty Points & Rewards Cost?

Glow's pricing begins with a free plan for businesses with up to 50 Active Members and scales up to its Traction plan at $59/month. Each tier comes with an unlimited number of orders, an analytics dashboard, and robust customer support. Their paid tiers also offer API access and handy Email Reminders to keep customers engaged.

Cost Analysis: Giftkart: Gift Card & CashBack vs. Glow: Loyalty Points & Rewards

Comparing the two apps, Giftkart offers more advanced features, which is reflected in its higher cost. Conversely, Glow provides a more value-for-money experience, which includes essential loyalty program features even in its free offering.

User Reviews & Customer Support Insights

Is Giftkart: Gift Card & CashBack Good?

Provided the 5-star average rating from 123 reviews, users appear to favor Giftkart. The range of features offered, coupled with seamless integration capabilities, may account for positive reviews. Customer support is also implied in the app's description, which likely contributes to the high ratings.

Is Glow: Loyalty Points & Rewards Good?

Glow has received a respectable average of 4.4 stars from 95 reviews. Its user-friendly interface and the straightforward implementation of loyalty programs likely account for the positive reviews. Like Giftkart, Glow highlights its dedicated support, which further drives positive user sentiment.

Which App is Better according to users?

Based on reviews, users seem to appreciate Giftkart more given its higher average rating. Still, review readings can vary significantly based on individual needs and experiences. Therefore, it's worth delving deeper into detailed reviews for more nuanced insights.

Integrations and Compatibility

Giftkart: Gift Card & CashBack Integrations:

Giftkart's key integrations include Checkout and popular email marketing platforms like Klaviyo and Omnisend. Their seamless integration process augments marketing efforts, making it simpler for businesses to engage customers.

Glow: Loyalty Points & Rewards Integrations:

Glow integrates with Shopify POS, PayWhirl, Mailchimp, and Stripe, further extending its utility beyond just a loyalty app by making customer transactions smoother and emails more fruitful.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?