Shopify Loyalty & Rewards: AiT: Loyalty, Reviews & Email VS Marsello: Loyalty & Marketing

Table of Contents

  1. Introduction
  2. How Does AiT: Loyalty, Reviews & Email Work?
  3. How Does Marsello: Loyalty & Marketing Work?
  4. How Much Does AiT: Loyalty, Reviews & Email Cost?
  5. How Much Does Marsello: Loyalty & Marketing Cost?
  6. Cost Analysis: AiT: Loyalty, Reviews & Email vs. Marsello: Loyalty & Marketing
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion


According to a report by Annex Cloud, it costs five times as much to attract a new customer, than to keep an existing one. It's facts like this that highlight the enormous impact of loyalty and rewards programs on customer retention adding a competitive edge to your business. By enhancing customer loyalty and encouraging repeat business, these programs can significantly influence your bottom line. In this blog, we explore two Shopify apps that aim to help businesses do just that: AiT: Loyalty, Reviews & Email and Marsello: Loyalty & Marketing.

How Does AiT: Loyalty, Reviews & Email Work?

AiT: Loyalty, Reviews & Email, developed by AiTrillion, is a multifaceted tool designed to engage and retain customers. Its key strategy is to transform anonymous shoppers into revenue by identifying website visitors and expanding your email lists. In turn, this enables businesses to lower acquisition costs and acquire more customers. Features of AiT app include a Loyalty Rewards Program for customer engagement and trust building, a Membership & Affiliate program for recurring members and referrals, and Email, SMS & Web Push channels for multi-channel customer connection. Moreover, product recommendations, pop-ups, and announcement bars enhance customer engagement. For a startup, these tools are ideal for gaining initial traction and fostering customer loyalty. For established businesses, AiT can help consolidate a robust customer base. Large enterprises can benefit from the cost and time savings of having all these tools in one app.

How Does Marsello: Loyalty & Marketing Work?

Marsello: Loyalty & Marketing, an app created by Marsello, helps brands launch a top-notch loyalty & rewards program. This is done by introducing loyalty members with points, rewards, discounts, VIP tiers, and referrals. The app subsequently empowers businesses to send powerful email marketing & SMS campaigns. Marsello app features include a seamless loyalty experience through POS and eCommerce site integration, detailed loyalty reports and analytics, and connectivity with cutting-edge tools Likewise. A startup might appreciate the comfort of launching a fully customized omnichannel loyalty program without the need for coding. For growing businesses, driving repeat sales with email marketing, rewards, SMS, and campaign automations might prove beneficial. Large enterprises can gain a single view of their customers and make the right marketing decisions.

How Much Does AiT: Loyalty, Reviews & Email Cost?

AiT: Loyalty, Reviews & Email operates under a free-to-install plan that is available for the first 250 active customers on a store. There are no hidden fees and added transaction charges.

How Much Does Marsello: Loyalty & Marketing Cost?

Marsello: Loyalty & Marketing offers a "Marsello Pro" plan at $135 per month. The tier includes a comprehensive set of features like loyalty programs, email and SMS campaigns, marketing automation, Google Review Manager, email capture forms, social scheduling, and reporting & insights.

Cost Analysis: AiT: Loyalty, Reviews & Email vs. Marsello: Loyalty & Marketing

With AiT: Loyalty, Reviews & Email, businesses are afforded the luxury of a free plan that can accommodate up to 250 active customers. On the other hand, Marsello: Loyalty & Marketing offers a comprehensive suite of features at a price of $135 per month.

User Reviews & Customer Support Insights

Is AiT: Loyalty, Reviews & Email Good?

AiT: Loyalty, Reviews & Email boasts an impressive average rating of 4.8 stars from a total of 427 reviews. Based on the app's features and integrations, it isn't hard to see why users rate it highly.

Is Marsello: Loyalty & Marketing Good?

Marsello: Loyalty & Marketing, with an average of 4.5 stars across 365 reviews, has a slightly lower average rating. However, this score still reflects a satisfied customer base.

Integrations and Compatibility

AiT: Loyalty, Reviews & Email Integrations:

AiT: Loyalty, Reviews & Email integrates with Shopify POS, Email Marketing, Recurring Membership, Product reviews, Affiliate marketing, Loyalty rewards program, and Whatsapp Live Chat. This gives the businesses a broad spectrum of options to efficiently manage their operations.

Marsello: Loyalty & Marketing Integrations:

Marsello: Loyalty & Marketing integrates with Shopify POS, Checkout, Shopify Flow, Google My Business, Lightspeed, Cin7, Heartland Retail, Klaviyo, Facebook, offering a wide array of options for customers.

Our Top Recommendations For Your Store

While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:

SC Conjured Referrals

Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.

Hulk Mobile App Builder

Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.

Opinew Product Reviews App UGC

Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.

Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?