Shopify Color Swatches Apps: GLO Color Swatch, Variant Image vs BSS: Product Variants Options

Table of Contents

  1. Introduction
  2. How Does GLO Color Swatch, Variant Image Work?
  3. How Does BSS: Product Variants Options Work?
  4. How Much Does GLO Color Swatch, Variant Image Cost?
  5. How much does BSS: Product Variants Options cost?
  6. Cost Analysis: GLO Color Swatch, Variant Image vs BSS: Product Variants Options
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that offering product customizations can increase your e-commerce revenue by up to 50%? Color swatches apps play a pivotal role in enhancing the online shopping experience, giving customers the power of choice and personalized interaction with the products. Turning a product page from static images to an interactive display can significantly influence customer decisions and satisfaction. Let's take a closer look at two such powerful tools: GLO Color Swatch, Variant Image and BSS: Product Variants Options. Both are designed to help shop owners improve their store's visual appeal and functionality, allowing for a seamless integration of color swatches to boost customer experience.

How Does GLO Color Swatch, Variant Image Work?

Overview: GLO Color Swatch, Variant Image is a Shopify app aimed at simplifying the product customization process. This app allows for an array of visual options including image and color swatches, which can be a game changer for your store. Main Features: - GLO Color Swatch offers automated variant image swatches and custom swatches display, enhancing the visual input on both product and collection pages. - The app allows bulk upload of custom images and color swatches, saving precious time for business owners. - For international customers, multi-language support ensures a wider reach and customer accessibility. Utility for Businesses: - New startups can benefit from the free plan offering up to 100 products, a great starting point without any investment. - Small to medium businesses can leverage the SILVER plan to manage up to 2000 products with advanced display features. - Large enterprises can utilize the GOLD plan for unlimited products and multi-language support, ensuring scalability. Benefits: These features foster an interactive shopping experience that can lead to higher engagement and potentially increased sales.

How Does BSS: Product Variants Options Work?

Mirror Structure Analysis: Similar to GLO Color Swatch, the BSS: Product Variants Options app transforms standard product selections into a more dynamic and engaging user experience. It caters mostly to B2B and B2C businesses, boosting average order value (AOV) through personalized customer journeys. Main Features: - BSS Commerce allows for a variety of option types including image swatches, check boxes, and file uploads. - Customers have the freedom to select add-ons with specific price points, redefining the one-size-fits-all shopping trope. - The provided conditional logic displays options that are relevant based on the customer's previous choices, streamlining the shopping process. Utility for Businesses: - The free plan is an attraction for all sizes of businesses, providing unlimited options with basic customization. - The Advanced and Platinum plans pack more punch with additional features like discounts, file uploads, and VIP support. Benefits: Coupled with the prospective increase in average order values, BSS Product Variants Options offers a tailored shopping experience that actively supports the business' growth.

How Much Does GLO Color Swatch, Variant Image Cost?

Cost considerations are crucial for e-commerce businesses when choosing a color swatch app. GLO Color Swatch provides a free-to-use baseline for startups, with subsequent plans scaling from $9.90 to $19.90 per month for businesses needing more features and support.

How much does BSS: Product Variants Options cost?

BSS: Product Variants Options offers a free plan and two paid plans priced at $10 and $20 per month. This structured pricing caters to the evolutionary stages of businesses, from just-starting-out ventures to established players looking for premium services.

Cost Analysis: GLO Color Swatch, Variant Image vs BSS: Product Variants Options

When comparing the two apps, GLO Color Swatch and BSS: Product Variants Options offer similar pricing tiers. The apps extend free introductory plans, which are great for initial forays into the market. The paid plans of both apps provide value-added features that are competitively priced, appealing to businesses looking to scale up their offerings.

User Reviews & Customer Support Insights

Is GLO Color Swatch, Variant Image good?

An average rating of 4.9 stars from 700 reviews indicates a very positive user reception for GLO Color Swatch, Variant Image. This high rating suggests that the app delivers on its promises, providing flexibility and enhancing the user experience with its color swatches.

Is BSS: Product Variants Options good?

Mirroring the user satisfaction of its competitor, BSS: Product Variants Options also boasts a 4.9-star average rating, though from a smaller pool of 152 reviews. This high rating corroborates that BSS offers effective solutions that cater well to their users' needs.

User Preference: GLO Color Swatch, Variant Image or BSS: Product Variants Options?

Comparatively, GLO Color Swatch, Variant Image has a larger review base, which may be a testament to its widespread adoption and satisfaction rate among users. However, both apps hold nearly flawless ratings, indicating that choice may come down to specific feature preferences or business requirements.

Integration and Compatibility Comparison

GLO Color Swatch, Variant Image Integrations:

The GLO Color Swatch, Variant Image keeps the integration aspect simple and promises compatibility with search/filter apps, which can be a critical factor for seamless deployment and efficiency.

BSS: Product Variants Options Integrations:

BSS offers integration with B2B/Wholesale Solution, which could be a deciding factor for businesses targeting the wholesale market or requiring more advanced B2B functionalities for their Shopify store.


In the vast expanse of Shopify color swatches apps, GLO Color Swatch, Variant Image and BSS: Product Variants Options stand out for their extensive customization capabilities, user-friendly interfaces, and positive user feedback. While each has its strengths, your particular business needs and scale will influence the ideal choice. Both offer highly praised solutions that can transform your e-commerce store into a vibrant, interactive shopping destination.

Still Searching for the Right Fit?

If you've been exploring the Color Swatches category on Shopify, you're likely seeking to enhance the visual appeal and customization capabilities of your online store. While you may have come across various apps that offer some pieces of the puzzle, it can be challenging to find one that ticks all the boxes. Enter SC Product Options by Shop Circle—your comprehensive solution for product options and customization, designed to fit seamlessly within your Shopify ecosystem.

Why SC Product Options Stands Out

This robust app does more than just offer a vast array of color swatches. SC Product Options enables you to redefine product customization:

  • Limitless Customization: Want to provide your customers with endless possibilities? With SC Product Options, there are no constraints. Whether you're looking for advanced text boxes, file uploads, or other custom fields, your customers can tailor products to their exact preferences.

  • Advanced Features: Upselling becomes a breeze with the app's capability to offer custom products. Plus, with advanced conditional logic, you can show or hide options based on customer selections, creating a smooth shopping experience.

  • Visualize with Color Swatches: Have a rainbow of product variations? Help customers see their choices clearly with high-quality color swatches and variant images that enrich the shopping experience.

Pricing Tailored to Your Needs

SC Product Options offers clear, structured pricing plans to accommodate your business growth:

  • Basic Plan: At $14.99/month, this plan covers unlimited options, 24/7 chat support, and a variety of custom fields.

  • Premium Plan: Level up at $39.99/month to add chargeable extras, conditional logic, and the ability to edit options right on the cart page.

  • Developer Plan: Free to install on a development store with free configuration and support. Ideal for setting things up before you commit.

Real Results from Real Merchants

Our app has been well-received by merchants who testify to its powerful product management and customization capabilities, resulting in an impressive 4.7 rating. These successful shop owners highlight the user-friendly interface and report increased sales thanks to the enhanced eCommerce capabilities of SC Product Options.

Let SC Product Options Revolutionize Your Store

In your quest for the perfect color swatches app, consider SC Product Options as a holistic tool that offers much more. It's not just about selling products; it's about crafting an unforgettable shopping experience that keeps customers coming back for more.

Ready to take your store to the next level? Discover the power of customization and how SC Product Options can fit perfectly into your eCommerce jigsaw puzzle.

Find out more about SC Product Options and how it can transform your store today!