- Functionality - Make sure your existing website is fully functional and mobile-friendly.
- Website updates - Dedicate an entire section of your website to promoting your app (header, footer, or web push notifications; sticky bar at the top or bottom of the page).
- Blog post promotion - Include links, screenshots, videos, FAQs, or a CTA button at the bottom of each blog post that links to the app stores.
- Email marketing - Promote your app in every email that is sent out; as with your website, dedicate a section of the email template to talk about your new app. It’s a feature that doesn’t necessarily need to be tied to a specific topic, so it can be included in all your marketing material. You can also highlight it in a series of emails for each step of the user journey: welcome, onboarding, and review campaign emails.
- App install ads/campaigns - They are made to get people to download your mobile app from places other than app stores; the point of the campaigns is to get a lot of people to download the app in a short period of time and help with organic traffic. The app install campaigns can boost your app store rank early in the launch and help spread the word about it.
- Promotional material - Create a teaser/promo/demo video for your app. Video content is always engaging and can be shared/used across various platforms.
- Social media platform promotion - Promote your app on all social media platforms, but also think of the functionality of your app and choose the right platform to talk about it, engage in discussions, or share stunning visuals. You can also promote your socials via QR codes
- Create impact with your visuals - Use an eye-catching icon for your app to stand out, and get creative with your listing screenshots to tell a story and explain the features in a few images. Screenshots can help familiarize the app to the audience and even convince them to download the app.
- Localize your app - Translate it into the languages of your target regions and make it accessible to a broader audience. The Langshop translation extension can help you do this with a click of a button.
- Brick and mortar promotion - If you own a physical store, promote your app through QR codes or app store logo stickers.
