TF-IDF står for frekvens-invers dokumentfrekvens som brukes til å måle viktigheten av et gitt nøkkelord på en side. I motsetning til nøkkelordstetthet ser den ikke bare på antall ganger begrepet blir brukt på siden, men analyserer også et større sett med sider og prøver å avgjøre hvor viktig dette eller det nøkkelordet er.
For eksempel, innen bildørreparasjon er begrepet "dekkreparasjon" sannsynligvis viktigere enn "reparasjon av turbo-motor" - rett og slett fordi alle biler har dekk, og bare et lite antall biler har turbo-motorer. På grunn av dette vil begrepet "dekkreparasjon" bli brukt på en større mengde sider som omhandler bildørreparasjon.
Dette er akkurat det som TF-IDF-rapporten i nettstedsrevisjon vil kunne fange opp!
Ved å se på statistikken for bruk av nøkkelord fra et stort antall konkurrenter vil TF-IDF-formelen vise deg:
Når skal man bruke TF-IDF-analyse?
Hvorfor bruke TF-IDF-rapporten?
Beregner faktorer for innholdsoptimalisering. Analyserer også hvor godt siden din er optimalisert for målrettede nøkkelord.
Oppdager de nøkkelordene og frasene som dine høyest rangerte konkurrenter bruker
Finn ordene og frasene med anbefalinger om å bruke mindre eller mer for å se hvordan du kan justere teksten din for å forbedre relevansen
Hvordan fungerer TF-IDF-rapporten?
TF-IDF-rapporten fungerer etter en spesifikk formel hvor vekten Wt,d til begrepet t i dokumentet d er gitt av: Wt,d = TFt,d log (N/DFt)
Avsluttende tanker
HulkApps tilbyr alt-i-ett TF-IDF-rapporteringstjenester for Shopify, for å hjelpe butikkeiere, akkurat som deg, å ekstrahere de mest beskrivende begrepene i et dokument/nettsted...
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