电视和流媒体广告前市场的不断变化动态
The Evolving Dynamics of the TV and Streaming Advertising Upfront MarketTable of Contents Introduction The Context: An Adjusting Marketplace Strategy Adjustments: Towards Flexibility and Agency-Level Commitments Looking Ahead: The Future...
应对前期市场：广告主和营销人员的策略和趋势
Navigating the Upfront Market: Strategies and Trends for Advertisers and MarketersTable of Contents Introduction The Shift to Streaming The Upward Trend in Upfront Spending Role of Measurement Providers in the...
斯纳普的战略举措：改变广告产品以吸引广告商
Snap's Strategic Play: Transforming Ad Offerings to Entice AdvertisersTable of Contents Introduction Snap's Revitalized Advertising Strategy Snap Against the Competition Conclusion: A Promising Horizon or a Steep Hill to Climb?...
未来导航：生成式人工智能如何改变搜索和SEO策略
Navigating the Future: How Generative AI Transforms Search and SEO StrategiesTable of Contents Introduction The Dawn of a New Era in Search Beyond Keywords: The Shift to Natural Language and...
电通战略重组：广告领域新的增长黎明
Dentsu's Strategic Restructure: A New Dawn for Growth in the Advertising RealmTable of Contents Introduction The Genesis of Transformation Unlocking Value with Merkury for Media Leadership and Vision: A New...
