The Ultimate Guide on How to Remove Price from Shopify Product

Table of Contents

  1. Introduction
  2. Why Would You Want to Hide Product Prices?
  3. How to Remove Price from Shopify Products: A Step-by-Step Guide
  4. Precautions and Best Practices
  5. Conclusion

In the ever-evolving landscape of e-commerce, Shopify has emerged as a leading platform for businesses to display and sell their goods online seamlessly. However, there comes a time when entrepreneurs want to hide the price of certain products for various strategic reasons, such as when a product requires a custom quote, for B2B transactions, or to create an air of exclusivity around a product or service. If you've found yourself pondering how to remove price from a Shopify product, you're in the right place. This comprehensive guide will explore the intricacies of making product prices invisible on your Shopify store without breaking a sweat.

Introduction

Imagine stumbling upon a product online that doesn’t show its price tag immediately. How would that pique your curiosity? This counterintuitive approach of hiding product prices can, surprisingly, enhance customer engagement and interaction with your brand. Whether you're operating a B2B platform that necessitates custom quotes or a retail store aiming to enhance customer interaction, removing the price from Shopify products can be a game-changer. But how exactly can you accomplish this without delving too deep into coding or compromising your website's aesthetic? Dive into this blog post and uncover the straightforward and less straightforward methods, ensuring you can make an informed decision tailored to your Shopify store's needs.

Why Would You Want to Hide Product Prices?

Hiding product prices is not a one-size-fits-all strategy, yet it has proven invaluable for certain business models. The motivations behind this approach vary, including:

  • Encouraging Direct Contact: For items that necessitate custom quotations due to varying specifications or bulk orders, a direct interaction with the customer can lead to better service provision.
  • Membership or Exclusive Offers: For stores that offer membership discounts or have products exclusive to certain customers, hiding prices until login maintains exclusivity.
  • Creating Intrigue: Sometimes, not showing the price can make a product more appealing, driving customer curiosity and engagement.

How to Remove Price from Shopify Products: A Step-by-Step Guide

1. Using Shopify Apps

Perhaps the most straightforward method involves utilizing apps from the Shopify App Store designed specifically to hide product prices. Apps like EasyLockdown provide a flexible, code-free solution to manage who can see your prices and under what circumstances. Here’s how you can use such an app:

  • Step 1: Install your chosen hide price app from the Shopify App Store.
  • Step 2: Set up rules within the app to hide prices for specific products, collections, or under specific conditions (e.g., not logged in).
  • Step 3: Test the setup to ensure prices are hidden as per your requirements.

2. Editing Your Theme's Code

For those comfortable with a little coding, tweaking your Shopify theme's code can be a cost-effective solution. This method varies depending on the theme, but here’s a general approach:

  • Step 1: From your Shopify dashboard, go to Online Store > Themes > Actions > Edit code.
  • Step 2: Find the product template file (likely named product-template.liquid or similar) and the CSS file.
  • Step 3: Comment out or remove the sections of code that output the product’s price. Similarly, you can add CSS to set the display of the price element to none.

Note: Always create a duplicate of your theme before making any changes to avoid irreversible mistakes.

3. Customizing Currency Formatting

A less conventional method involves tinkering with how Shopify formats currency display in your store:

  • Step 1: Go to Settings > General in your Shopify admin.
  • Step 2: Scroll down to "Store currency" and click on "Change formatting".
  • Step 3: In the "Price" and "Price with currency" fields, remove any code that displays the price ({{ amount }}).

This method globally affects how prices are displayed across your store, providing a blanket approach to hiding prices.

Precautions and Best Practices

While hiding prices can offer strategic advantages, it's crucial to tread carefully to avoid alienating customers. Always ensure there’s a clear pathway for customers to inquire about prices or make purchases. Moreover, be transparent about why prices are hidden to set the right customer expectations.

Conclusion

Removing prices from Shopify products offers a novel way to engage with your customers and tailor your e-commerce strategy to suit unique business needs. Whether you opt for the simplicity of apps, the customization of direct code edits, or the global approach of currency formatting, the key lies in aligning this strategy with your business model and customer engagement goals.

Frequently Asked Questions

  1. Can I hide prices for specific customers on Shopify? Yes, by using apps like EasyLockdown, you can set rules to hide prices for specific customer segments.

  2. Will hiding prices affect my store's SEO? Hiding prices shouldn't significantly impact your SEO as long as your product pages remain informative and user-friendly.

  3. Can I still allow customers to add products to their carts if the price is hidden? Yes, you can configure your store so customers can add products to their carts without seeing the price, revealing it only at checkout.

  4. Is it possible to hide prices only on some pages but not others? Yes, both by using apps and by custom coding, you can specify where prices should be hidden on your Shopify store.

  5. How can I ensure a good customer experience when hiding prices? Clearly communicate why prices are hidden and provide easy ways for customers to reach out for pricing information to maintain transparency and trust.

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