Table of Contents
- Introduction
- The Necessity of a Track Order Page
- Selecting the Right Tracking Solution
- Implementing Track Order on Shopify
- Conclusion and FAQ Section
Introduction
Imagine this: You're a proud new owner of a Shopify store, and sales are booming. But as the number of orders starts to climb, so does the influx of customers emailing for updates on their packages. You realize an investment in customer satisfaction could cut down on these inquiries. How can your customers gain the peace of mind they crave while giving you the freedom to focus on growing your business? One effective solution is adding a track order functionality to your Shopify storefront. This powerful feature not only empowers your buyers to self-service their tracking inquiries but also adds a layer of professionalism to your operation. In this blog post, we’ll walk you through why you need an order tracking page and how to integrate it seamlessly into your Shopify store.
The Necessity of a Track Order Page
In the digital age where customer experience could make or break your online store, providing a track order option has become a cornerstone of post-sale service. Primarily, it serves to enhance customer satisfaction by offering transparency regarding the whereabouts of their purchase. This reassurance often means the difference between a single purchase and a lifelong customer.
Moreover, by automating order tracking, store owners can significantly cut down on time devoted to customer support. It eradicates the need for back-and-forth emails about order statuses, thereby freeing up valuable time for focusing on sales, marketing, and business development activities.
Finally, having customers return to your site to check their order status increases the likelihood of additional purchases. It prompts further exploration of products and deals, potentially leading to more sales. It’s a strategy that not only serves your customers but also your business goals.
Selecting the Right Tracking Solution
With Shopify, store owners have a choice between various tracking solutions. While Shopify provides its built-in Order Status page that supports major couriers like USPS, UPS, FedEx, and others, it may not be enough for stores shipping with a wide variety of couriers. Here’s where you need to decide: will a free solution suffice, or is it worth investing in a paid, more customizable option?
Free Solutions
For many startups and small businesses, cost is key. A popular free solution like 17track provides a simple yet effective order tracking system. It supports a vast array of carriers and delivers basic order status updates that can satisfy most customers.
Paid Solutions
There are a legion of paid apps in the Shopify store that elevate the experience with branded tracking pages, in-depth analytics, email marketing integration, and more. These services offer a variety of price points to suit varied operational scales and provide trial periods to ensure the app fits your specific needs.
Implementing Track Order on Shopify
Here's how to implement order tracking functionality that satisfies both your and your customer’s needs:
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Add a ‘Track Your Order’ page via your Shopify Admin by navigating to
Online Store > Pages. Introduce the tracking process and include appropriate HTML and/or integrate with tracking services like Trackdog or 17track. -
After creating the page, ensure to embed the right tracking code. These codes differ based on the service you’re using. You might need some HTML knowledge to get things right or opt to use Shopify apps that simplify this process.
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Link this page in your store’s navigation, often in the footer, so it’s easy to find. Make sure to provide clear instructions on this page so customers can efficiently use the tracking feature.
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Customize the appearance of your tracking page to suit your store’s theme and branding. Styling with CSS will be required if you're handling integration manually.
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Consider using Shopify apps like AfterShip, Parcel Panel Order Tracking, Tracktor, Rush, or TrackingMore for more in-depth features and customization options.
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Regularly test the functionality to ensure that tracking updates are provided accurately and promptly.
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If there are issues, promptly address them to maintain trust and reliability.
By effectively integrating a track order system into your Shopify store, you’ll encourage transparency, customer loyalty, and potentially increase your sales with the improved overall shopping experience for your customers.
Conclusion and FAQ Section
In summary, adding a tracking option within your Shopify store is a compelling enhancement that provides a myriad of benefits, including improved customer satisfaction, reduced support work, and potentially more sales. By considering the options available and choosing the method that integrates seamlessly with your operations, you can offer your customers an elevated shopping experience while simultaneously freeing up time to focus on growth.
FAQ
Q: Do I need to know how to code to add tracking to Shopify? A: Knowing some HTML and CSS would be beneficial, mainly if you choose to integrate a free solution manually. However, there are Shopify apps that simplify the process, requiring little to no coding knowledge.
Q: Can order tracking work with any carrier? A: While Shopify's Order Status page supports major carriers, different apps and solutions support various others. Ensure to choose one that covers carriers you work with.
Q: Is providing an order tracking page costly? A: There are free solutions available like 17track; however, if you require more functionality or customization, paid apps come in various price ranges, often with trial periods.
Q: How can I test if the tracking page works properly? A: Use a real tracking number and follow the customer journey on your website. Make sure updates are fetching accurately and that the experience is user-friendly.
Q: Will adding tracking to my store help increase sales? A: A tracking page can prompt customers to return to your store, increasing the likelihood of additional purchases and enhancing customer satisfaction, thereby improving customer retention and potentially boosting sales.
