Table of Contents
- Introduction
- Why You Need a "Coming Soon" Page?
- Crafting the Perfect Coming Soon Page
- Implementing the Coming Soon Page on Shopify
- Conclusion with FAQs
Introduction
When preparing to launch a new ecommerce site or a fresh product line on Shopify, it's crucial to create anticipation and buzz around your brand. One effective tool to accomplish this is a captivating "Coming Soon" page. Used correctly, it not only piques customer interest but can also collect crucial data and provide feedback before your full-fledged launch. In this comprehensive guide, you'll learn how to add a Coming Soon page to Shopify and make it an integral part of your pre-launch marketing strategy.
Why You Need a "Coming Soon" Page?
Creating a Coming Soon page on Shopify serves multiple purposes: - Builds Excitement: It generates buzz and creates a sense of anticipation. - Gathers Leads: Allows you to start building an email list. - Gauges Interest: Helps you assess the market's interest in your offerings. - Encourages Social Sharing: Engages future customers and promotes sharing on social platforms. - Sets Expectations: Provides timelines and creates a feeling of exclusivity.
Crafting the Perfect Coming Soon Page
Visual Hierarchy and Design
A visually impressive page with intuitive design significantly encourages user engagement. Include brand elements, eye-catching visual themes, and a clean layout. Using high-quality images or videos can give visitors a succinct and aesthetically pleasing idea of what’s coming.
Persuasive Copy
The copy on your Coming Soon page should communicate excitement and the value proposition of your upcoming offerings. It must be concise, clear, and tantalizing enough to keep your audience interested. Start with a compelling headline, followed by a few engaging sentences.
Countdown Timers
A countdown clock enhances the sense of anticipation and urgency. It makes visitors more likely to check back or sign-up for updates.
Email Sign-up Forms
Include a form that makes it simple for visitors to sign up for notifications. Offer an incentive, such as an early bird discount or a chance to win a prize for extra motivation.
Social Proof and Sharing
Integrate social media buttons that allow users to follow your brand and share your Coming Soon page. Consider adding testimonials or media mentions if applicable to further validate your upcoming launch.
Implementing the Coming Soon Page on Shopify
You can create a Coming Soon page in Shopify by using the in-built password protection feature or designing an entire page from scratch.
Using the Shopify Password Protection
Every Shopify store has a default “password page” that you can easily convert into a Coming Soon page:
1. Navigate to Online Store > Preferences.
2. Enable the password page and customize the message.
3. Within the theme editor, refine the design by adding an email sign-up form or other custom features.
Creating a Custom Coming Soon Page
For a more nuanced and individualized page: 1. Duplicate your current Shopify theme. 2. Rename it as your "Coming Soon" version and customize this separately. 3. Use page builder apps or template customizers for more sophisticated functionality.
Embracing Shopify Apps
Several Shopify apps specialize in creating Coming Soon or pre-launch pages. These applications offer greater customization, including templates, subscription forms, countdowns, and SEO settings that can be key for a successful launch.
Conclusion with FAQs
Creating a "Coming Soon" page for Shopify is more than just announcing a launch date; it’s a teaser of your brand story and an opportunity to begin building relationships with future customers.
Do I need any design experience to create a Coming Soon page on Shopify? No, Shopify provides templates and apps that simplify the process, so even non-designers can set up engaging pages.
Is collecting emails before launch really beneficial? Absolutely. This provides you with an audience ready for when you go live, paving the way for initial sales and feedback.
Should I use paid apps for the Coming Soon page? It depends on the complexity and features desired. Free options can be sufficient, but paid apps may offer more customizations and advanced features.
Launching your Shopify store with an effective Coming Soon page can significantly boost your online presence, creating a solid foundation upon which to build your ecommerce success.
